EmbedSocial vs Reputon (2026): which should you pick?
As of Nov 13, 2026, Reputon grades higher than EmbedSocial: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Reputon grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
EmbedSocial
Widgets that show Google, Facebook and other reviews on any website
Reputon
Shopify app that emails buyers asking for Google or Trustpilot reviews
Which one is for you
Pick EmbedSocial if
- Fits if you want your Google reviews shown on your own website
- Works for sites that want reviews and Instagram or TikTok posts in one widget
Look elsewhere if
- Skip it if you need a tool that asks customers for reviews by email or text
- Tight if you have several locations, as each Google location counts as a source and Pro covers 3
- Watch out: widgets stop showing once the monthly view limit is hit, 500 on Free and 5,000 on Pro
- Watch out: the 7-day trial needs a card verified, Trustpilot needs Pro and your own API key, and the API needs Premium at $80
- Pricey if you want the Google Business Profile reply tool too, as it's priced apart, from $9 a month
Pick Reputon if
- Fits if you run a Shopify shop and want review requests by email
- Works for shops that send under 50 orders a month
Look elsewhere if
- Skip it if you are not on Shopify, as it runs only there
- Not for you if you want reviews shown on product pages, as that is a separate widget app
- Tight if you ship over 50 orders a month on the free plan
- Watch out: past-order CSV import, the HTML editor and the branded email domain need paid plans
How we grade them
| 2.2GPAEmbedSocialFair | 2.4GPAReputonFair | |
|---|---|---|
| Value for money | CPro is $24 a month billed yearly ($29 monthly) for 3 sources and 5,000 widget views, just above the lowest-priced quarter of this category, so an ordinary price. Each Google location counts as a source, and a busier site needs Pro Plus at $40 yearly ($49 monthly) for 20,000 views. | BLite is $9.99 a month for 150 emails, inside the cheapest quarter ($15) for review tools, and there is a free plan. |
| Free plan and trial | CFree forever with 1 source, such as one Google location, unlimited widgets and 500 views a month. That's a cap you'll hit, and then the widgets stop showing. The 7-day trial of paid plans needs a card verified, though it isn't charged. | CFree for 50 review request emails a month. A shop with any real order volume will hit that quickly. |
| Features | CReview and social widgets from Google, Facebook, Yelp, Trustpilot, Instagram and TikTok, review forms, moderation, and a separate Google Business Profile tool with AI replies. The gap: no review requests by email or text are on record, which is the heart of this category. | CReview request emails, several review platforms, a bad-review filter and analytics. It does not host product reviews on your store, and past-order import is paid. |
| Ease of use | CNo store rating on record. You connect each source, design a widget and paste it into your site, or add it on WordPress, Shopify, Wix or Squarespace. Then you keep an eye on views so the widgets don't vanish. | CNo store rating on record. Review links and email templates have to be set up. |
| Platforms and integrations | BWeb, working with Google, Facebook, Trustpilot, Yelp, Shopify, WordPress, Wix and Squarespace, and the API comes with Premium. No phone or desktop app is listed. | BWeb, as a Shopify app, with Shopify Flow, AfterShip, Google Reviews, Trustpilot and Facebook links. |
| Best for | showing your Google reviews on your own website | review request emails for a Shopify shop |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EmbedSocial and Reputon. How we grade
Price against what you get
EmbedSocial starts at $24 a month and scores 2.3 out of 4 on features, ease of use and platforms. Reputon starts at $9.99 a month and scores 2.3.
They score the same, and Reputon starts $14.01 a month lower. Of the other customer review tools on the chart, 8 score higher than EmbedSocial for less, and 2 score higher than Reputon for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| EmbedSocial | Reputon | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $24 per month for 3 sources, billed annually ($29 monthly) | $9.99 per month for 150 review emails |
| Free plan | 1 source, 500 widget views a month, unlimited widgets, 10 AI credits and content updates every 24 hours. | Beginner plan: 50 review request emails a month, customizable templates, multiple review links, a bad-review filter and email stats. |
| Free trial | 7-day free trial of paid plans; a card must be verified but is not charged | None listed |
| Web | ||
| Made by | EmbedSocial | Reputon |
| Price read from | embedsocial.com | reputon.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
EmbedSocial
- Widgets stop showing once the monthly view limit is reached, until the count resets or you upgrade.
- Each connected account, Google location or hashtag counts as a source, so several locations quickly need a bigger plan.
- Trustpilot reviews need the Pro plan and your own Trustpilot API key.
- The Google Business Profile tool is priced apart, from $9 a month starting with 2 locations.
Reputon
- It collects reviews on other platforms; it does not host product reviews on your store pages. Reputon sells separate widget apps for that.
- It runs only on Shopify, and the free plan stops at 50 emails a month.
- Past-order CSV import, the HTML editor and the branded email domain need paid plans.
- Reputon sells its other apps (widgets, importers) as separate listings with their own pricing.
Key features
EmbedSocial
- Review widgets
- Shows Google, Facebook, Yelp and Trustpilot reviews in sliders, badges, walls of love and other widgets that update automatically.
- Social feeds and UGC
- Embeds Instagram, TikTok, LinkedIn, YouTube and other feeds, including shoppable widgets linked to a product catalog.
- Review forms
- Collect reviews on your own site with review forms, and show the average rating from any source in a badge.
- Moderation and filters
- Hand-pick which reviews appear, for example only 5-star reviews or reviews with text, and tag or filter by keyword.
- Google Business Profile tools
- A separate product for many locations: bulk profile edits, scheduled Google posts, local rank heatmaps and automatic AI review replies.
Reputon
- Review request emails
- Sends an email after an order is delivered, linking the buyer to a review form on the platform you choose, with templates and send timing you set.
- Several review platforms
- Supports Google, Trustpilot, Facebook, Yelp, Amazon, Reviews.io, SmartCustomer and any platform with a custom review link, with the traffic split between them.
- Bad-review filter
- Asks for a private rating first and sends unhappy customers to a feedback form instead of the public review page.
- Past orders and imports
- Import earlier orders from a CSV file to ask customers who bought before the app was installed. CSV import starts on the Lite plan.
- Email analytics
- Shows open rate, click rate and review conversion so templates can be compared.
- AI email localization
- Sends the request in the customer's language; the Shopify listing shows it on the free plan.
Plans
EmbedSocial
Free$0
1 source, such as one Google location, 500 widget views a month and daily updates, with unlimited widgets.
Pro$24
per month for 3 sources, billed annually ($29 monthly)
5,000 views a month, 100 AI credits, updates every 3 hours, Facebook and Trustpilot reviews, social scheduling and analytics.
Pro Plus$40
per month for 6 sources, billed annually ($49 monthly)
20,000 views a month and social listening for mentions and hashtags on Instagram, Facebook, X, TikTok, LinkedIn and more.
Premium$80
per month for 15 sources, billed annually ($99 monthly)
100,000 views a month, updates every 30 minutes, team accounts, rights management and the EmbedSocial API.
EnterpriseCustom
Custom sources and views, 500 AI credits, 5-minute updates, sub-accounts and an account manager. Sold through a demo.
Reputon
Beginner$0
50 emails a month, templates, multiple review links, bad-review filter, email stats and AI email localization.
Lite$9.99
per month for 150 emails
Adds an HTML email editor, CSV import, send-time option and skipping POS orders. Extra emails cost $1 per 15.
Standard$24.99
per month for 500 emails
Adds sending frequency control, an email blacklist and delivered or order-tag triggers. Extra emails cost $5 per 100.
Advanced$49.99
per month for 1,500 emails
Adds a branded email domain, AfterShip integration and VIP support. Extra emails cost $5 per 150.
Larger volumes$99.99
per month for 5,000 emails
Advanced features; steps go to $149 for 10,000, $225 for 20,000, $399 for 50,000 and $599 for 100,000 emails.
Ways to pay less
EmbedSocial
- Annual discount
Save 20% with yearly billing
EmbedSocial's pricing page saves 20% on yearly billing: Pro is $24 a month billed yearly against $29 billed monthly.
- Nonprofit
50% off for nonprofits
All EmbedSocial plans are 50% off for nonprofit organizations that send proof of their status.
Reputon
No public discounts listed.
Common questions
Which is cheaper, EmbedSocial or Reputon?
As of Nov 13, 2026, Reputon is cheaper to start with: $9.99 a month, against $24 a month for EmbedSocial. EmbedSocial starts at $24 per month for 3 sources, billed annually ($29 monthly), and Reputon starts at $9.99 per month for 150 review emails.
Which has a free plan, EmbedSocial or Reputon?
As of Nov 13, 2026, both EmbedSocial and Reputon have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.