Heymarket vs TextBetter (2026): which should you pick?
As of Nov 13, 2026, Heymarket grades higher than TextBetter: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Heymarket grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Heymarket
Shared inbox for business texting and email
TextBetter
Business texting from your existing landline, toll-free or VoIP number
Which one is for you
Pick Heymarket if
- Fits if a small team answers customer texts from one shared inbox
- Works for teams already living in HubSpot or Salesforce
Look elsewhere if
- Tight if you're solo: every plan has a 2-user minimum
- Pricey if you need campaigns or automations, which start at $99 a person
- Watch out: messages cost extra, $0.03 a credit, plus $10 a month per campaign for registration
- Skip it if you need the API, which sits on Pro at $199 a person
Pick TextBetter if
- Fits if your customers already know your landline or toll-free number and you want it to take texts
- Works for small teams that want a shared texting inbox on web and phone
Look elsewhere if
- Pricey if you send a lot: 200 or 500 outbound segments a month is the limit
- Not for you if you want to try it first, as no trial is listed
- Watch out: extra numbers on Email to Text Pro cost $20 a month each
- Skip it if you need an API, which is sold only on custom Enterprise pricing
How we grade them
| 2.0GPAHeymarketFair | 1.6GPATextBetterWeak | |
|---|---|---|
| Value for money | D$49 a person a month on yearly billing, with a 2-user minimum, so the floor is $98. Campaigns and automations need Plus at $99 a person. The category's dearer quarter starts at $49. | D$79 a month for 1 number and 200 outbound segments, or $109 for 500. That's a small allowance for the money against a $36 category middle. |
| Free plan and trial | CFree trial with no credit card, but no free plan. You get a taste, then you pay. | FNo free plan, and the pricing page lists no trial; it points to a demo. |
| Features | CShared inbox, broadcasts, automations and AI agents. But lists, campaigns and group messaging are missing from Standard, and API access needs Pro at $199. | CTexting from existing numbers, a shared inbox on web and mobile, email to text, scheduling and compliance help. API and high volumes are Enterprise only. |
| Ease of use | CNo store rating on record. It's a web app with an inbox, templates, integrations and a number to text-enable, so there is setup to do. | CNo store rating on record. Moving an existing number to texting needs set-up first. |
| Platforms and integrations | BWeb inbox that teammates can also reach from their phones, plus Salesforce, HubSpot, Slack, Zendesk and Zapier. No desktop app on record. | BWeb and a mobile app, with HubSpot, Pipedrive, Slack and Microsoft Teams listed. |
| Best for | a shared texting inbox for teams | texting from a number you already have |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Heymarket and TextBetter. How we grade
Price against what you get
Heymarket starts at $49 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. TextBetter starts at $79 a month and scores 2.3.
They score the same, and Heymarket starts $30 a month lower. Of the other SMS and chat marketing tools on the chart, 4 score higher than Heymarket for less, and 6 score higher than TextBetter for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Heymarket also covers marketing automation and AI agents.
- TextBetter also covers workflow automation.
At a glance
| Heymarket | TextBetter | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $49 per user / month, billed annually | $79 per month for 1 text-enabled number (Email to Text Solo) |
| Free plan | None | None |
| Free trial | Free trial, no credit card required | None listed |
| Web | ||
| Made by | Heymarket | TextBetter |
| Price read from | heymarket.com | textbetter.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Heymarket
- Messages are billed separately in credits: the page shows $0.03 per credit and one SMS segment is 1 credit, MMS 2 and RCS rich media 3.
- Prices shown are billed annually with a 2-user minimum; the page says monthly billing is available but does not show its price.
- Group messaging, lists, campaigns and automations are not on Standard, and API access needs Pro.
- A $10 per month per campaign charge covers 10DLC registration and compliance, and RCS rich media is annual-plans only.
TextBetter
- Plans are measured in outbound message segments (200 or 500 a month), not unlimited messages.
- The pricing page lists no free trial; it points visitors to a demo.
- Additional text-enabled numbers on Email to Text Pro cost $20 a month each.
- API access and high volumes are sold only through Enterprise, at custom pricing.
Key features
Heymarket
- Shared inbox
- Texts and emails from many users, teams and channels land in one inbox that teammates can read and answer from desktop or their phones.
- Broadcasts and campaigns
- Personalized mass texts go to lists, and campaigns send a series of messages to them. Both start on the Plus plan.
- Automations
- Rules reply, assign chats or enroll contacts in a campaign based on keywords, timing or message sentiment.
- AI agents
- Q&A and scheduling agents trained on your own content answer questions and book appointments; AI Essentials and AI Advanced are tied to the Plus and Pro plans.
- Text-enable existing numbers
- A current business landline or number can be text-enabled or ported, and group messaging lets several contacts share one conversation.
TextBetter
- Text from existing numbers
- Landline, toll-free or VoIP numbers can be text-enabled, so customers see a number they already recognize.
- Shared inbox on web and mobile
- Several users can work from one business number, with conversations synced between the web and mobile apps.
- Email to text
- Send and receive texts from a regular email inbox, which also keeps messages in an existing email archive.
- Automation and scheduling
- Canned responses, keyword replies, scheduled messages and drip campaigns on the Marketing Pro plan.
- Compliance help
- Opt-out tools are built in, and the vendor says its team leads 10DLC registration and carrier approvals.
- CRM and chat alerts
- The vendor lists HubSpot and Pipedrive sync, plus Slack and Microsoft Teams notifications, and an SMS API.
Plans
Heymarket
Standard$49
per user / month, billed annually
Two-way messaging, shared inbox, unlimited contacts, templates, basic reporting and HubSpot. Minimum 2 users.
Plus$99
per user / month, billed annually
Adds lists and campaigns, automations, advanced reporting, group messaging and AI Essentials. Minimum 2 users.
Pro$199
per user / month, billed annually
Adds AI Advanced, API access, inbox transfer and advanced administration and security. Minimum 2 users.
EnterpriseCustom
Custom users and feature setup, white-glove onboarding, priority support and higher message volumes.
TextBetter
Email to Text Solo$79
per month for 1 number and 200 outbound segments
Texting from your email inbox on one existing number, with unlimited incoming segments.
Email to Text Pro$109
per month for up to 5 numbers
500 outbound segments per number each month, pooled; adds phonebook, opt-out tools and auto replies.
Marketing Pro (web and mobile app)$109
per month for 1 user and 1 number
Shared inbox, 500 outbound segments, scheduled messages and drip campaigns. Extra users $7 a month each.
EnterpriseCustom
Volume-based segment pricing, reporting, admin controls and SMS and MMS API access; priced to usage.
Ways to pay less
Heymarket
- Annual discount
Save up to 18% on annual billing
The pricing page has a Monthly and Annually toggle and says annual billing saves up to 18%.
TextBetter
No public discounts listed.
Common questions
Which is cheaper, Heymarket or TextBetter?
As of Nov 13, 2026, Heymarket starts at $49 per user / month, billed annually, and TextBetter starts at $79 per month for 1 text-enabled number (Email to Text Solo). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Heymarket or TextBetter?
As of Nov 13, 2026, neither Heymarket nor TextBetter has a free plan. Heymarket has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.