SendWo vs Wati (2026): which should you pick?
As of Nov 13, 2026, we pick Wati: it is third in our ranking of SMS and chat marketing tools, and they share a 2.4 GPA.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
SendWo grades higher on value for money. Wati grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SendWo
WhatsApp marketing and chatbot platform with a free plan
Wati
WhatsApp Business API inbox with broadcasts, chatbots and ad flows
Which one is for you
Pick SendWo if
- Fits if you want to try WhatsApp broadcasts and a bot for free before paying
- Works for small shops that sell through WhatsApp catalogs
Look elsewhere if
- Tight if you stay on the free plan: 500 message credits, 1 user and a live chat view for 10 customers
- Skip it if you need Instagram, Facebook or Telegram, which start on Starter
- Watch out: WhatsApp's official per-message fees are paid at Meta's rates on top of the plan
- Watch out: SMS needs a connected provider such as Twilio, billed separately
- Not for you if you want phone apps, as only a web version is listed
Pick Wati if
- Fits if you sell online and send order updates and cart reminders over WhatsApp
- Works for a small team sharing one WhatsApp number
Look elsewhere if
- Tight if your team grows, as Growth stops at 3 users and extra seats on Pro cost $39 a month
- Pricey if you lean on bots, as each extra 1,000 automation triggers costs $40, and past the allowance replies go by hand
- Skip it if you might want your money back, as payments aren't refunded after you cancel
- Tight if you want to test it properly, as the trial is 7 days and needs the WhatsApp API hooked up first
- Watch out: Meta's per-message charges come on top, with US rates only in Wati's rate card and wallet
How we grade them
| 2.4GPASendWoFair | 2.4GPAWatiFair | |
|---|---|---|
| Value for money | BStarter is $23 a month on yearly billing ($29 monthly), inside the cheapest quarter of chat-marketing tools, which start at $25. It buys 3 users, 20K contacts and 100K message credits. | CGrowth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, plenty for 1,000 customers. Against its WhatsApp rivals, the fairer test here, that's mid-pack. Meta's per-message charges come on top, and the US rates sit in Wati's rate card, not on the listing. |
| Free plan and trial | CA free plan with 1 user, 1,000 contacts and 500 message credits, plus a 7-day trial of Starter. You will hit the 500 credits and the 10-customer live chat view quickly. | CNo free plan, only a 7-day free trial. That's short for something you have to hook up to the WhatsApp Business API before it does anything. |
| Features | CBroadcasts, chatbots, AI replies, catalogs and an API. The gaps are in the listing: only WhatsApp and web chat on the free plan, and SMS needs a separate provider such as Twilio. | BThe whole WhatsApp marketing job: broadcasts, no-code chatbots, click-to-WhatsApp ads, Shopify catalog and cart messages, AI copilot credits and a team inbox that takes Instagram, Messenger and TikTok too. The Shopify tools need a $4.99 a month add-on. |
| Ease of use | CNo store rating on record. You connect a WhatsApp account and build chatbot flows before it does anything. | CNo App Store rating on record. There's a WhatsApp Business API number to set up, templates to write, chatbots to build and an automation trigger allowance to keep an eye on. |
| Platforms and integrations | BWeb only, but with an API, webhooks and Shopify, WooCommerce, Stripe and Twilio connections. | BWeb, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. No desktop app, which an A needs. |
| Best for | WhatsApp broadcasts and chatbots on a small budget | shops selling and answering customers on WhatsApp |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SendWo and Wati. How we grade
Price against what you get
SendWo starts at $23 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wati starts at $59 a month and scores 2.7.
Wati scores higher, and starts $36 a month higher: the question is whether the extra is worth that to you. Of the other SMS and chat marketing tools on the chart, 2 score higher than SendWo for less, and none scores higher than Wati for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SendWo also covers sMS marketing.
At a glance
| SendWo | Wati | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $23 per month, billed annually ($29 billed monthly) | $59 per month for up to 3 users, billed annually ($69 billed monthly) |
| Free plan | 1 user, 1 WhatsApp and 1 web chat account, 1K contacts, 500 message credits and 500 AI tokens. | None |
| Free trial | 7-day free trial on the Starter plan | 7-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | SendWo | Clare.ai Limited |
| Price read from | sendwo.com | wati.io |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
SendWo
- WhatsApp's official per-message fees are paid at Meta's rates on top of the plan; the vendor says it adds no markup.
- Instagram, Facebook and Telegram channels start at the Starter plan; the free plan covers one WhatsApp and one web chat account.
- Paid plans require a card, and checkout runs through Stripe payment links in US dollars.
- SMS runs through a connected provider such as Twilio, which bills separately.
Wati
- WhatsApp messages are charged per message on top of the plan, by recipient country and template type; Wati's US rates are in its rate card and account wallet.
- Extra users cost $39 a month on Pro and $89 on Business; Growth is capped at 3 users.
- Extra automation triggers cost $40 per 1,000 and extra AI Co-pilot credits $30 per 1,000; past the trigger allowance, replies must be sent by hand.
- The pricing FAQ says payments for a subscription or credits are not refunded after you cancel.
Key features
SendWo
- WhatsApp broadcasts and templates
- Send personalized broadcasts and template messages, with broadcast analytics and drip campaigns.
- Chatbots and AI replies
- Keyword replies, user-input flows and AI bots trained on your content, on WhatsApp and the other connected channels.
- Shared team inbox
- Handle conversations from every channel in one inbox with handoff between bot and team; the free plan limits the live chat view to 10 customers.
- WhatsApp commerce
- Catalogs, appointment booking, payments and click-to-WhatsApp ad journeys, with catalog counts rising by plan.
- Instagram, Messenger and Telegram
- Comment-to-DM automation on Instagram and Messenger and bot or broadcast tools for Telegram, from Starter upward.
- HTTP API and webhooks
- Inbound and outbound webhooks and a developer API for connecting other systems.
Wati
- Team inbox for several channels
- WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- Broadcast campaigns
- Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- No-code chatbots
- Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- Click-to-WhatsApp ads
- Ads on Meta that open a WhatsApp chat, with lead capture on every plan and source tags and conversion tracking on Pro and Business.
- Shopify tools
- WhatsApp catalog, abandoned-cart and order-update templates, and campaigns built on buyer data, through a $4.99 a month Shopify add-on.
- AI copilot and agents
- Every plan gets monthly AI Co-pilot credits (250 to 1,500). Astra AI agents for web, WhatsApp and voice are a separately priced add-on from Pro.
Plans
SendWo
Free$0
1 user, 1K contacts, 500 message credits, live chat view for 10 customers, AI bot and a WhatsApp website widget.
Starter$23
per month, billed annually ($29 billed monthly)
3 users, 20K contacts, 100K message credits, Instagram, Facebook and Telegram channels, 5 catalogs and 5 WhatsApp flows.
Pro$47
per month, billed annually ($59 billed monthly)
5 users, 40K contacts, 500K message credits, 1M AI tokens, 50 catalogs, 10 WhatsApp flows and ticketing support.
Enterprise$67
per month, billed annually ($84 billed monthly)
Custom users, accounts, contacts and credits, unlimited catalog capacity, a support SLA and a dedicated WhatsApp support group.
Wati
Growth$59
per month for up to 3 users, billed annually ($69 billed monthly)
1 channel, 3 users with no extra seats, 15,000 broadcasts a month, 1,000 automation triggers, 2 commerce or CRM integrations and email support.
Pro$119
per month for up to 5 users, billed annually ($149 billed monthly)
Unlimited broadcasts, advanced chatbots, teams and auto-routing, 2,000 automation triggers, 5 integrations including HubSpot, and 24x7 chat support.
Business$279
per month for up to 5 users, billed annually ($349 billed monthly)
Multiple WhatsApp numbers, number masking, IP whitelisting, 5,000 automation triggers, Salesforce and other integrations, and a success manager.
Ways to pay less
SendWo
- Annual discount
Save 20% with yearly billing
The pricing page states a 20% saving for yearly billing; for example Starter is $23 a month yearly against $29 monthly.
Wati
- Annual discount
Save up to 25% with yearly billing
Wati's pricing page says annual plans save up to about 25% and include free dedicated onboarding. Growth is $59 a month billed yearly against $69 monthly; Pro $119 against $149.
Common questions
Which is cheaper, SendWo or Wati?
As of Nov 13, 2026, SendWo is cheaper to start with: $23 a month, against $59 a month for Wati. SendWo starts at $23 per month, billed annually ($29 billed monthly), and Wati starts at $59 per month for up to 3 users, billed annually ($69 billed monthly).
Which has a free plan, SendWo or Wati?
As of Nov 13, 2026, only SendWo has a free plan. Wati does not, though it has a free trial.
Which platforms do SendWo and Wati run on?
As of Nov 13, 2026, only Wati lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.