Superchat vs Wati (2026): which should you pick?
As of Nov 13, 2026, we pick Wati: it is third in our ranking of SMS and chat marketing tools, and it grades higher too, 2.4 against 2.0.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Wati grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Superchat
Shared inbox for WhatsApp, Instagram, email, SMS and live chat
Wati
WhatsApp Business API inbox with broadcasts, chatbots and ad flows
Which one is for you
Pick Superchat if
- Fits if customers reach you on WhatsApp and Instagram and you want one inbox
- Works for small teams that can start on the free plan
Look elsewhere if
- Tight if you're staying free: 30 active contacts and 1 WhatsApp number
- Pricey if you want AI agents or web chat, which start at 149 euros a month
- Watch out: a 12-month minimum contract, with prices shown net of tax
- Watch out: WhatsApp conversations you start cost 0.01 to 0.07 euros each
Pick Wati if
- Fits if you sell online and send order updates and cart reminders over WhatsApp
- Works for a small team sharing one WhatsApp number
Look elsewhere if
- Tight if your team grows, as Growth stops at 3 users and extra seats on Pro cost $39 a month
- Pricey if you lean on bots, as each extra 1,000 automation triggers costs $40, and past the allowance replies go by hand
- Skip it if you might want your money back, as payments aren't refunded after you cancel
- Tight if you want to test it properly, as the trial is 7 days and needs the WhatsApp API hooked up first
- Watch out: Meta's per-message charges come on top, with US rates only in Wati's rate card and wallet
How we grade them
| 2.0GPASuperchatFair | 2.4GPAWatiFair | |
|---|---|---|
| Value for money | D89 euros a month for Basic, about the dearest tenth of the category. AI agents, the web chat widget and more automations sit on the 149 euro plan, and there is a 12-month minimum. | CGrowth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, plenty for 1,000 customers. Against its WhatsApp rivals, the fairer test here, that's mid-pack. Meta's per-message charges come on top, and the US rates sit in Wati's rate card, not on the listing. |
| Free plan and trial | CFree plan: 1 WhatsApp number, 1 employee and 30 active contacts a month. That is a cap you will hit with any real customer list. | CNo free plan, only a 7-day free trial. That's short for something you have to hook up to the WhatsApp Business API before it does anything. |
| Features | CShared inbox across seven channels, with automations, AI agents and review requests. Basic gets only 1 automation, and extra agents, automations and credits are paid add-ons. | BThe whole WhatsApp marketing job: broadcasts, no-code chatbots, click-to-WhatsApp ads, Shopify catalog and cart messages, AI copilot credits and a team inbox that takes Instagram, Messenger and TikTok too. The Shopify tools need a $4.99 a month add-on. |
| Ease of use | CNo store rating on record. A web inbox where you connect each channel and build automations. | CNo App Store rating on record. There's a WhatsApp Business API number to set up, templates to write, chatbots to build and an automation trigger allowance to keep an eye on. |
| Platforms and integrations | BWeb, iPhone and Android, with Zapier, Make and HubSpot. No desktop app. | BWeb, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. No desktop app, which an A needs. |
| Best for | a WhatsApp and social shared inbox | shops selling and answering customers on WhatsApp |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Superchat and Wati. How we grade
Price against what you get
Superchat starts at about $99.43 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wati starts at $59 a month and scores 2.7.
Wati scores higher and starts $40.43 a month lower. Of the other SMS and chat marketing tools on the chart, 6 score higher than Superchat for less, and none scores higher than Wati for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Superchat also covers workflow automation, live chat and AI support agent.
- Wati also covers marketing automation and chatbots.
At a glance
| Superchat | Wati | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | €89 per month (Basic); billing basis not confirmed | $59 per month for up to 3 users, billed annually ($69 billed monthly) |
| Free plan | 1 WhatsApp number, 1 employee access and 30 active contacts a month, in the unified inbox. | None |
| Free trial | None listed | 7-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | SuperX GmbH | Clare.ai Limited |
| Price read from | superchat.com | wati.io |
| Checked | Nov 12, 2026 | Nov 9, 2026 |
Worth knowing
Superchat
- Prices are shown in euros and are net of tax; the page notes a minimum contract term of 12 months.
- The page did not show the annual prices behind its Monthly/Annually toggle, so the billing basis of the figures above is unconfirmed.
- WhatsApp conversations started by you cost EUR 0.01 to EUR 0.07 each; conversations started by the contact are free for the first 1,000 a month.
- Add-ons: extra employees EUR 5 a month, extra AI agents EUR 49 a month, extra automations EUR 10 a month, and credits from EUR 10 a month for 2,500 credits.
Wati
- WhatsApp messages are charged per message on top of the plan, by recipient country and template type; Wati's US rates are in its rate card and account wallet.
- Extra users cost $39 a month on Pro and $89 on Business; Growth is capped at 3 users.
- Extra automation triggers cost $40 per 1,000 and extra AI Co-pilot credits $30 per 1,000; past the trigger allowance, replies must be sent by hand.
- The pricing FAQ says payments for a subscription or credits are not refunded after you cancel.
Key features
Superchat
- Unified inbox
- One inbox for WhatsApp, Instagram, Facebook Messenger, Telegram, live chat, email and SMS, with templates, labels, assignment and internal notes.
- AI agents
- AI agents answer customer inquiries around the clock: 1 on Professional and 3 on Advanced. Each plan includes a credit balance for AI functions and automations.
- Automations
- Rule-based automations: 1 on Basic, 2 on Professional, 6 on Advanced.
- WhatsApp newsletter
- Send broadcast messages to WhatsApp contacts; the included range is 30 on Free and 100 on paid plans, and larger ranges are an add-on.
- Review management
- Send feedback requests and manage ratings, including a Google integration, from Basic upward.
- Web chat widget
- A live chat widget for a website, from Professional; removing the Superchat logo is also gated by plan.
Wati
- Team inbox for several channels
- WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- Broadcast campaigns
- Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- No-code chatbots
- Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- Click-to-WhatsApp ads
- Ads on Meta that open a WhatsApp chat, with lead capture on every plan and source tags and conversion tracking on Pro and Business.
- Shopify tools
- WhatsApp catalog, abandoned-cart and order-update templates, and campaigns built on buyer data, through a $4.99 a month Shopify add-on.
- AI copilot and agents
- Every plan gets monthly AI Co-pilot credits (250 to 1,500). Astra AI agents for web, WhatsApp and voice are a separately priced add-on from Pro.
Plans
Superchat
Free€0
1 WhatsApp number, 1 account and 30 active contacts a month, with the unified inbox.
Basic€89
per month, monthly or annual basis not stated
Unlimited contacts and conversations, 3 accounts, review management and 1 automation.
Professional€149
per month, monthly or annual basis not stated
Adds 1 AI agent, automations (2 included), the web chat widget, onboarding and 2 WhatsApp numbers; 6 accounts.
Advanced€299
per month, monthly or annual basis not stated
3 AI agents, integrations and analytics, 12 accounts, 4 WhatsApp numbers, an account manager and priority chat support.
CustomCustom
Quoted on request and billed annually; adds SSO, 2FA enforcement, an individual SLA and tailored support. Sold through sales.
Wati
Growth$59
per month for up to 3 users, billed annually ($69 billed monthly)
1 channel, 3 users with no extra seats, 15,000 broadcasts a month, 1,000 automation triggers, 2 commerce or CRM integrations and email support.
Pro$119
per month for up to 5 users, billed annually ($149 billed monthly)
Unlimited broadcasts, advanced chatbots, teams and auto-routing, 2,000 automation triggers, 5 integrations including HubSpot, and 24x7 chat support.
Business$279
per month for up to 5 users, billed annually ($349 billed monthly)
Multiple WhatsApp numbers, number masking, IP whitelisting, 5,000 automation triggers, Salesforce and other integrations, and a success manager.
Ways to pay less
Superchat
No public discounts listed.
Wati
- Annual discount
Save up to 25% with yearly billing
Wati's pricing page says annual plans save up to about 25% and include free dedicated onboarding. Growth is $59 a month billed yearly against $69 monthly; Pro $119 against $149.
Common questions
Which is cheaper, Superchat or Wati?
As of Nov 12, 2026, Wati is cheaper to start with: $59 a month, against about $99.43 a month for Superchat. Superchat starts at €89 per month (Basic); billing basis not confirmed, and Wati starts at $59 per month for up to 3 users, billed annually ($69 billed monthly).
Which has a free plan, Superchat or Wati?
As of Nov 12, 2026, only Superchat has a free plan. Wati does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.