Alternatives · SMS & Chat
BotPenguin alternatives
As of Nov 13, 2026, the best BotPenguin alternative for most people is Chatfuel (2.6 GPA), second in our ranking of SMS and chat marketing tools. The best free one is Manychat (2.4 GPA).
BotPenguin compared with 12 alternatives: Chatfuel, Landbot, Manychat, Botsify, Chatrace and 7 more.
BotPenguin has a free plan. Paid plans start at $29 per month for 3,000 bot messages. 5 of the 12 alternatives are free or have a free plan. 5 more offer a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a BotPenguin sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| BotPenguinThis tool | Free plan · from $29/mo | Yes | Web, iOS, Android |
| Chatfuel | Free trial · from $18/mo | Trial only | Web |
| Landbot | Free plan · from $36/mo | Yes | Web |
| Manychat | Free plan · from $169/yr | Yes | Web, iOS, Android |
| Botsify | From $149/mo | No | Web |
| Chatrace | Free trial · from $39/mo | Trial only | Web |
| Botmother | Free plan · from $49/mo | Yes | Web |
| BotStar | Free plan · from $29/mo | Yes | Web |
| ChatGen | Free trial · from $79/mo | Trial only | Web |
| ChatMaxima | Free trial · from $19/mo | Trial only | Web, iOS, Android |
| ChatPion | From $89 one-time | No | Web |
| Engati | Free trial | Trial only | Web |
| Flow XO | Free plan · from $25/mo | Yes | Web |
Price against what you get
BotPenguin starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. 1 of the 10 alternatives on this chart scores higher and starts lower: Chatfuel.
Manychat, ChatMaxima and Flow XO start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from BotPenguin
Chatfuel
AI chatbots for WhatsApp, Instagram and Facebook with a usage wallet
- Chatfuel starts at $18 per month, billed annually ($20 billed monthly).
- Chatfuel has no free plan, only a free trial, unlike BotPenguin.
- Chatfuel lists no iOS and Android apps, which BotPenguin has.
- Chatfuel also covers marketing automation.
- Chatfuel does not cover shared inbox and no-code, which BotPenguin does.
Suits: Small businesses answering Instagram and WhatsApp messages around the clock
Landbot
No-code chatbot and AI agent builder for websites and WhatsApp
- Landbot starts at $36 per month for up to 500 chats, billed annually ($45 monthly).
- Landbot lists no iOS and Android apps, which BotPenguin has.
- Landbot does not cover shared inbox, which BotPenguin does.
Suits: Marketing teams turning website forms into chat-style lead capture
Manychat
Instagram, WhatsApp and Messenger DM automation for creators and shops
- Manychat starts at $169 per year as an App Store purchase ($17 billed monthly).
- Manychat also covers marketing automation.
- Manychat does not cover shared inbox, no-code and AI support agent, which BotPenguin does.
Suits: Creators who send links or freebies when followers comment a keyword
Botsify
AI agent builder sold to agencies as a whitelabel platform
- Botsify starts at $149 per month, billed monthly ($1,490 billed annually).
- Botsify has no free plan, unlike BotPenguin.
- Botsify lists no iOS and Android apps, which BotPenguin has.
- Botsify also covers AI agents.
- Botsify does not cover shared inbox and live chat, which BotPenguin does.
Suits: Agencies that want to resell AI agents under their own brand
Chatrace
AI chatbot and inbox for Messenger, Instagram and WhatsApp
- Chatrace starts at $39 per month for up to 3,000 contacts.
- Chatrace has no free plan, only a free trial, unlike BotPenguin.
- Chatrace lists no iOS and Android apps, which BotPenguin has.
- Chatrace also covers marketing automation and sMS marketing.
- Chatrace does not cover live chat, which BotPenguin does.
Suits: Small businesses that sell through Facebook and Instagram messages
Botmother
No-code chatbot builder for Telegram, WhatsApp, Instagram and web
- Botmother starts at $49 per month, billed monthly ($490 a year if billed yearly).
- Botmother lists no iOS and Android apps, which BotPenguin has.
- Botmother also covers marketing automation.
- Botmother does not cover shared inbox and AI support agent, which BotPenguin does.
Suits: Small businesses building Telegram or WhatsApp bots without code
BotStar
Visual chatbot builder with live chat and a Facebook chat plugin
- BotStar starts at $29 per month for 1 active bot and 1,000 sessions.
- BotStar lists no iOS and Android apps, which BotPenguin has.
- BotStar also covers marketing automation.
- BotStar does not cover shared inbox, AI support agent and whatsApp messaging, which BotPenguin does.
Suits: Small sites testing a chatbot on a free plan
ChatGen
Hybrid chatbot and live chat platform for lead capture and support
- ChatGen starts at $79 per month for 1K conversations and 5 agent seats.
- ChatGen has no free plan, only a free trial, unlike BotPenguin.
- ChatGen lists no iOS and Android apps, which BotPenguin has.
- ChatGen also covers marketing automation and reports.
- ChatGen does not cover shared inbox, no-code and AI support agent, which BotPenguin does.
Suits: Small sales and support teams adding a lead-capture bot to a site
ChatMaxima
Omnichannel chat inbox with AI chatbots across WhatsApp, SMS and web
- ChatMaxima starts at $19 per month, billed monthly ($99 per year if billed yearly).
- ChatMaxima has no free plan, only a free trial, unlike BotPenguin.
- ChatMaxima also covers sMS marketing.
- ChatMaxima does not cover no-code and AI support agent, which BotPenguin does.
Suits: Small teams that want WhatsApp, Instagram and web chat in one inbox
ChatPion
Messenger chatbot and social posting script sold as a one-time license
- ChatPion starts at $89 one-time (Regular License).
- ChatPion has no free plan, unlike BotPenguin.
- ChatPion lists no iOS and Android apps, which BotPenguin has.
- ChatPion can be bought with a one-time purchase.
- ChatPion also covers email campaigns, sMS marketing and online store.
Suits: Agencies that want to resell a Messenger bot tool under their own brand
Engati
AI chatbot and WhatsApp marketing platform with live chat inbox
- Engati has no free plan, only a free trial, unlike BotPenguin.
- Engati lists no iOS and Android apps, which BotPenguin has.
- Engati also covers marketing automation.
- Engati does not cover no-code and AI support agent, which BotPenguin does.
Suits: E-commerce stores that want WhatsApp order alerts and cart recovery
Flow XO
No-code chatbot and workflow builder for web chat and messaging apps
- Flow XO starts at $25 per month for 5,000 interactions.
- Flow XO lists no iOS and Android apps, which BotPenguin has.
- Flow XO also covers workflow automation.
- Flow XO does not cover shared inbox and AI support agent, which BotPenguin does.
Suits: Small teams building a lead-capture bot without writing code
Limits worth knowing in BotPenguin
- Prices follow the monthly message allowance; extra messages cost $5 a month per 1,000 and extra AI messages $15 a month per 1,000.
- The vendor says paying yearly means paying for 10 months, but the yearly prices were not shown in the page text read.
- Extra team members cost $7 a month each, an MS Teams bot is a $100 a month add-on and a whitelabel chat window is $20 a month per bot.
- WhatsApp fees charged by Meta are billed on top; BotPenguin says it adds no markup to them.
Common questions
What are the alternatives to BotPenguin?
The alternatives to BotPenguin in this directory are Chatfuel, Landbot, Manychat, Botsify, Chatrace, Botmother, BotStar, ChatGen, ChatMaxima, ChatPion, Engati and Flow XO. Each one has a side-by-side comparison with BotPenguin.
Is there a free alternative to BotPenguin?
Yes. Landbot, Manychat, Botmother, BotStar and Flow XO have a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.