Alternatives · Marketing Reports
SegMetrics alternatives
As of Nov 13, 2026, the highest-graded SegMetrics alternative is Ruler Analytics (1.8 GPA).
SegMetrics compared with 5 alternatives: Ruler Analytics, Wicked Reports, Hyros, Cometly and Attribution App.
SegMetrics is a paid product with a free trial, starting at $57 per month for up to 10,000 active contacts, billed monthly. None of the alternatives has a free plan. One more offers a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a SegMetrics sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| SegMetricsThis tool | Free trial · from $57/mo | Trial only | Web |
| Ruler Analytics | From $360/mo | No | Web |
| Wicked Reports | From $499/mo | No | Web |
| Hyros | From $230/mo | No | Web |
| Cometly | Paid | No | Web |
| Attribution App | Free trial · from $199/mo | Trial only | Web |
Price against what you get
SegMetrics starts at $57 a month and scores 2.3 out of 4 on features, ease of use and platforms. None of the 4 alternatives on this chart both scores higher and starts lower.
Ruler Analytics and Wicked Reports score higher without starting lower. Hyros starts lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from SegMetrics
Ruler Analytics
Multi-touch attribution tying calls, forms and CRM revenue to ads
- Ruler Analytics starts at $360 per month for up to 10k visits, billed annually ($400 billed monthly).
- Ruler Analytics also covers call tracking.
- Ruler Analytics does not cover dashboards and web analytics, which SegMetrics does.
Suits: Lead-generation businesses whose sales close offline or by phone
Wicked Reports
Ad attribution and customer lifetime value for e-commerce
- Wicked Reports starts at $499 per month (revenue under $2.5M a year).
- Wicked Reports does not cover web analytics, which SegMetrics does.
Suits: E-commerce and subscription brands tracking customer lifetime value
Hyros
Ad tracking and attribution priced by tracked revenue
- Hyros starts at $230 per month, for up to $20k of tracked monthly revenue.
- Hyros does not cover web analytics, which SegMetrics does.
Suits: Advertisers who want sales traced back to ads, including rebills
Cometly
Ad attribution that ties spend to pipeline and revenue
- Cometly does not cover web analytics, which SegMetrics does.
Suits: B2B software companies that need to tie ad spend to pipeline
Attribution App
Multi-touch marketing attribution with an AI assistant link
- Attribution App starts at $199 per month for Shopify, up to 10,000 monthly tracked users.
- Attribution App does not cover dashboards, which SegMetrics does.
Suits: Shopify stores wanting channel-level order attribution
Limits worth knowing in SegMetrics
- Price is set by active contacts, so a list above 10,000 costs more than the headline figures.
- Contact journey reporting, advanced segmentation and the ad conversion feeder are not on Launch.
- Server-side tracking and the data APIs are listed only on Scale.
- Annual billing is advertised as 2 months free, but its price was not shown in the default view.
Common questions
What are the alternatives to SegMetrics?
The alternatives to SegMetrics in this directory are Ruler Analytics, Wicked Reports, Hyros, Cometly and Attribution App. Each one has a side-by-side comparison with SegMetrics.
Is there a free alternative to SegMetrics?
None of the alternatives listed here has a free plan. Attribution App offers a free trial.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.