Acumbamail vs Mailchimp (2026): which should you pick?

Pick Acumbamail if

• Fits if you send few emails to a big list and want to pay by sends, not subscribers
• Makes sense if you want email, SMS and landing pages in one account

Look elsewhere if

• Tight if you stay free: 250 subscribers and 2,000 emails a month
• Pricey if you need list cleaning, automatic resend or Facebook audiences, which start at $100 on Pro
• Skip it if you need a dedicated IP, which only comes with Enterprise at $316
• Watch out: the page shows euros first, and its annual dollar prices display in euros
• Not for you if you want a phone or desktop app, as it is web only

Pick Mailchimp if

• Fits if you send a regular newsletter or promotions to a small list
• Works for shops on Shopify, WooCommerce or Square that want automated emails and SMS in one account

Look elsewhere if

• Pricey if your list is big, at $110 a month on Essentials for 10,000 contacts
• Tight if you stay free, since sending stops at 250 contacts and 500 emails a month
• Skip it if surprise bills worry you, as passing a contact or send limit bills overages automatically
• Watch out: Essentials caps flows at 4 steps, and dynamic content and custom reports start at Standard
• Watch out: SMS is a paid add-on in select countries, needs approval, and unused credits expire

Acumbamail

• The pricing page shows euros by default and has a Dollar switch; its annual dollar prices display in euros, so only monthly dollar prices are recorded here.
• Annual billing is shown on the page as 20% off, but its dollar amounts could not be read; the figures above are monthly billing.
• The Free plan is capped at 250 subscribers and 2,000 emails a month.
• Pro features such as list cleaning, automatic resend and Facebook audiences are not on Basic, and a dedicated IP needs Enterprise.

Mailchimp

• The Free plan stops at 250 contacts and 500 sends a month, and sending pauses until you upgrade or trim the list.
• Paid plans bill overages automatically when you pass your contact or monthly send limit.
• Essentials caps automations at 4 flow steps; dynamic content and custom reports start at Standard.
• SMS is a paid add-on in select countries, needs an approved application, and its monthly credits expire unused.

Acumbamail

Email editor and templates

A drag-and-drop editor with more than 850 customizable templates, A/B testing and reports on paid plans.

Automations and SMTP

Automated campaigns are on Basic and up, and the plans include SMTP sending for transactional email.

SMS campaigns

SMS is sold alongside email so one account can run both channels.

Landing pages and surveys

Websites and landing pages are built inside the platform, and surveys can be added to emails, SMS and landing pages.

Agency accounts and white label

Pro and above include an agency account for managing several clients, and the site describes white label use.

Mailchimp

Automation flows

Standard and Premium allow up to 200 automated flows, such as welcome series and abandoned-cart emails. Essentials is limited to 4 flow steps and Free has none.

Templates and email builder

Pre-built templates on every plan (a limited set on Free). Custom-coded templates can be built on any plan but only sent from Standard and Premium.

Segmentation and dynamic content

Standard adds advanced segmentation, pre-built segments and dynamic content; Premium adds predictive segmentation.

Popup forms and landing pages

Popup sign-up forms are included on every plan, and the Free plan can also build landing pages and forms.

SMS and MMS add-on

Paid plans can add SMS, with MMS on Standard and Premium in select countries, after an application is approved. Credits are bought in monthly blocks.

Mobile app

The iOS and Android app can build and send emails, scan business cards into contacts, make simple landing pages and show campaign reports.

Acumbamail

• Free$0

  Up to 250 subscribers and 2,000 emails a month, with the email editor and one content source.

• Basic$35

  per month for up to 20,000 emails, billed monthly

  Templates, automations, websites, A/B testing, reports and SMTP. By subscribers instead: $56 a month for up to 2,500 and $138 at 10,000.

• Pro$100

  per month for up to 20,000 emails, billed monthly

  Adds agency accounts, automatic resend, list cleaning, Facebook audiences, surveys and priority in the sending queue. $121 a month by subscribers up to 2,500.

• Enterprise$316

  per month for up to 20,000 emails, billed monthly

  Adds priority support, consulting, an account manager, unlimited campaign previews and a dedicated IP. $337 a month by subscribers up to 2,500.

Mailchimp

• Free$0

  1 seat, 1 audience, 250 contacts and 500 sends a month. Sending pauses when a limit is passed.

• Essentials$13

  per month for up to 500 contacts, billed monthly

  3 seats, 3 audiences, sends of 10 times your contacts, scheduling and 4-step flows. Price rises with the list: $110 a month at 10,000 contacts.

• Standard$20

  per month for up to 500 contacts, billed monthly

  5 seats, up to 200 automation flows, dynamic content and custom reports. Price rises with the list: $135 a month at 10,000 contacts.

• Premium$350

  per month for up to 10,000 contacts, billed monthly

  Unlimited seats and audiences, phone and priority support, multivariate testing. Price rises with the list: $815 a month at 50,000 contacts.

Acumbamail

• Annual discount

  20% off with annual billing

  The pricing page marks yearly billing as 20% cheaper than monthly billing.

Mailchimp

• Nonprofit

  15% off for nonprofits and charities

  Mailchimp's pricing page offers nonprofits and charities 15% off. You sign up for a free account and then contact the Billing team with your username and website.

• Other savings

  15% off the first 12 months at 10,000+ contacts

  New customers on a monthly Essentials, Standard or Premium plan with 10,000 or more contacts get 15% off for the first 12 months, then the list price.