Arcade vs Synthesia

Arcade

• Product marketers embedding interactive demos on a website or launch page
• Sales engineers sending personalized demos to prospects
• Teams that want on-brand product videos generated from a prompt

Synthesia

• Training and L&D teams producing videos without filming
• Localizing existing videos into many languages
• Turning slide decks and documents into narrated videos

Arcade

• The Free plan allows 1 user, 1 published demo and 1 published video, keeps the Arcade watermark and cannot export to GIF or MP4.
• Blur, pan and zoom, autoplay, branching, forms, insights and shared workspaces all start on Growth, which covers up to 10 users.
• HTML capture, the API, SSO, custom domains, collections and version history are Enterprise only.
• At 50 credits per 30 seconds, the Free plan's 200 monthly credits cover about 2 minutes of AI video; credit top-ups need Growth.

Synthesia

• Basic videos carry a Synthesia watermark; downloading videos and removing the logo start on the Starter plan.
• Usage is metered in credits: video costs about 100 credits a minute, so Starter's 1,250 monthly credits add roughly 12 minutes.
• Self-serve plans include 1 editor; Starter adds 3 guests and Pro 5, and guests are invited to comment on videos.
• SAML/SSO, live team collaboration, SCORM export and 1-click translation are listed under the Enterprise plan.

Arcade

Interactive demos

Recorded product walkthroughs with hotspots, callouts and chapters. A published demo is a live asset, so edits appear everywhere it is embedded, and demos use no AI credits.

AI videos and visuals

A video agent turns a prompt, screenshots or product docs into a video styled with your Brand Kit. Videos cost 50 credits per 30 seconds and visuals 50 credits each.

Capture tools

Record with the Chrome extension, the Figma plugin or the desktop app for macOS and Windows, which captures desktop and mobile apps. Camera recording is on every plan.

Branching and personalization

Growth adds demo branching, custom variables that personalize a demo for each viewer, call-to-action buttons and forms.

Voiceover and translation

Synthetic voiceover in multiple languages is included on every plan. AI translations of a demo start on the Growth plan.

Insights and integrations

Growth adds viewer insights, Audience Reveal and connectors such as HubSpot, Slack and Segment. The native Salesforce integration and data export are Enterprise only.

Synthesia

AI avatars

Videos are presented by stock AI avatars, from 9 on Basic to 240+ on Enterprise, or by a personal avatar created from a single photo.

Script, file or slides to video

The AI Video Assistant turns a prompt, link or file into an editable video, and PowerPoint decks can be imported and narrated.

AI dubbing and translation

Dub an uploaded video or YouTube link into 70+ languages, 140+ on Enterprise, keeping the speaker's voice. Lip-sync uses twice the credits.

Interactive videos

Add clickable calls to action, branching paths and quizzes that show viewers a final score. Interactive videos are listed from the Pro plan.

Roleplay and Survey Sessions

Avatar-led roleplay practice and conversational surveys. Roleplay learner seats can be added to any plan at $29 per learner a month, or $25 a month on yearly billing.

AI Screen Recorder and API

A Chrome extension makes editable screen recordings, and the Synthesia API creates and dubs videos programmatically.

Arcade

• Free$0

  1 user, 1 published demo and 1 published video, unlimited views, AI voiceovers, Arcade MCP and 200 AI credits a month. Keeps the Arcade watermark.

• Growth$42.50

  per seat / month, billed yearly ($50 billed monthly)

  Up to 10 users, unlimited published demos and videos, 800 AI credits a month, branching, CTAs and forms, MP4 and GIF export, custom branding and integrations.

• EnterpriseCustom

  Included seats, HTML capture, API, SSO, custom domains, collections, version history, up to 10 Brand Kits and 100,000 AI credits a year.

Synthesia

• Basic$0

  10 minutes of video or dubbing, 3 survey responses and 500 credits a month, with 1 editor and 9 AI avatars. Videos carry a watermark.

• Starter$18

  per month, billed yearly; $29 billed monthly

  1,250 credits a month on top of the free allowance, video downloads, no Synthesia logo, 3 guests and 125+ AI avatars.

• Pro$64

  per month, billed yearly; $89 billed monthly

  6,000 credits a month, 5 personal avatars, interactive videos, branded video pages, 5 guests and 180+ AI avatars.

• EnterpriseCustom

  Unlimited video minutes, 240+ avatars, 1-click translation, SAML/SSO, live team collaboration, brand kits and SCORM export.

Arcade

• Annual discount

  15% off with yearly billing

  The pricing page lists Growth at $42.50 per seat a month when billed yearly, against $50 per seat billed monthly.

• Startups

  Growth plan discount for early-stage startups

  The pricing FAQ offers discounts on the Growth plan to companies at or before Series A, requested through Arcade's Intercom chat. The size is not stated.

Synthesia

• Annual discount

  Save up to 4 months with yearly billing

  Starter is $18 a month billed yearly against $29 billed monthly, and Pro is $64 against $89. Synthesia describes this as saving up to 4 months.