Botsify vs ChatGen (2026): which should you pick?
As of Nov 13, 2026, ChatGen grades higher than Botsify: 2.0 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
ChatGen grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Botsify
AI agent builder sold to agencies as a whitelabel platform
ChatGen
Hybrid chatbot and live chat platform for lead capture and support
Which one is for you
Pick Botsify if
- Fits if you want the vendor to build the first agent for you
- Works for agencies who want a whitelabel agent platform
Look elsewhere if
- Pricey if you are small: $149 a month, with build work included
- Skip it if you want a free plan or trial, as none is listed
- Watch out: the whitelabel plan has no published price, only a demo booking
- Watch out: 30,000 credits and 60 voice minutes a month, with overage not stated
- Watch out: chat history is kept for 3 months
Pick ChatGen if
- Fits if you want a bot that qualifies leads and hands over to a live agent
- Works for teams of 5 to 12 agents on a steady volume of chats
Look elsewhere if
- Tight if you grow: conversations stop at 1K, 2K or 5K a month
- Watch out: the trial's length isn't stated on the pricing page
- Pricey if you want unlimited conversations, which means the demo-only Business Elite
- Skip it if freshness matters: the footer reads 2022
How we grade them
| 1.6GPABotsifyWeak | 2.0GPAChatGenFair | |
|---|---|---|
| Value for money | D$149 a month, the start of the dearest tenth of chat tools, where the middle is $36. | C$79 a month for 1K conversations and 5 agent seats, $149 for 2K and $199 for 5K. That's the upper part of this category's range, and only one billing view was readable. |
| Free plan and trial | FNo free plan and no trial on the pages read. | DA free trial is offered, but its length and whether it needs a card aren't stated. |
| Features | CAgent builder, many channels, voice agents and bring-your-own-key. The plan includes build work by their team. | CLead qualification bots, routing, live view and chat, landing pages and analytics. It isn't shown which tier includes WhatsApp or Salesforce. |
| Ease of use | CNo store rating on record. The vendor builds the first agent, but you connect channels. | CNo store rating on record. There are bots to configure and channels to connect. |
| Platforms and integrations | BWeb with HubSpot, Calendly, Slack, Shopify, Gmail and Stripe. No apps are listed. | BWeb, with WhatsApp, Messenger, Slack, Salesforce, HubSpot, Zapier and WordPress listed. |
| Best for | done-for-you AI agents for a business | lead capture bots with live chat |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Botsify and ChatGen. How we grade
Price against what you get
Botsify starts at $149 a month and scores 2.3 out of 4 on features, ease of use and platforms. ChatGen starts at $79 a month for each person and scores 2.3.
They score the same, and ChatGen starts $70 a month lower. Of the other SMS and chat marketing tools on the chart, 7 score higher than Botsify for less, and 6 score higher than ChatGen for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Botsify also covers AI agents, no-code and AI support agent.
- ChatGen also covers marketing automation, reports and live chat.
At a glance
| Botsify | ChatGen | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $149 per month, billed monthly ($1,490 billed annually) | $79 per month for 1K conversations and 5 agent seats |
| Free plan | None | None |
| Free trial | None listed | Free trial offered; its length is not stated on the pricing page. |
| Web | ||
| Made by | Botsify | DbyDx Technologies Private Limited |
| Price read from | botsify.com | chatgen.ai |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Botsify
- The agency (whitelabel) plan has no published price; the page directs buyers to book a demo.
- The only plan with a published price is Done For You Agent, and it includes build work by the vendor's team rather than a self-serve builder alone.
- Each plan includes 30,000 message credits a month and 60 voice minutes; the page does not say what overage costs.
- Chat history is kept for 3 months on the listed plans.
ChatGen
- Plans cap conversations (1K, 2K or 5K) and agent seats (5, 10 or 12).
- The pricing page has a Monthly and Yearly toggle; only one view was readable, so the other prices are not recorded.
- WhatsApp and Salesforce appear in the plan comparison table, which does not show which tier includes them.
- The page footer reads 2022, so some pages may be older than the 2026 pricing.
Key features
Botsify
- Whitelabel agency platform
- Agencies resell agents under their own brand, domain and prices, with a branded dashboard and workspaces per client.
- Agent builder
- A guided builder generates the system prompt from a brief, indexes uploaded files and URLs and deploys the agent.
- Many channels
- Agents run on Messenger, SMS, websites, Slack, WhatsApp, Instagram and Telegram.
- Voice agents
- The Done For You plan includes 60 minutes of voice calls a month.
- Bring your own key
- Plans list unlimited credits when you supply your own LLM API key, and MCP connections, documents and web search.
- Done-for-you setup
- Botsify's team handles strategy, automation and tuning for the buyer's first agent.
ChatGen
- Lead qualification bots
- Bots ask questions around the clock and pass qualified leads to sales representatives.
- Intelligent routing
- Conversations can be routed to chosen reps at any stage of a bot flow; the feature starts on Business.
- Live view and live chat
- See visitors on the site in real time, start a chat with them, or let the bot hand a visitor to an agent.
- Conversational landing pages
- Branded landing pages run a bot conversation, intended for lead-generation campaigns.
- Analytics and reports
- Overall analytics, individual agent reports, meeting reports and conversation analysis are listed.
Plans
Botsify
Done For You Agent$149
per month, billed monthly ($1,490 billed annually)
Unlimited AI agents, 30,000 credits a month (1 credit = 1 message), 60 voice minutes, onboarding and a success manager, with the team building the first agent.
Scale AgentCustom
Multi-agent orchestration, unlimited workflows and a dedicated success manager. Sold through sales.
ChatGen
Starter$79
per month for 1K conversations, billing view not confirmed
5 agent logins, custom branding and Facebook Messenger.
Business$149
per month for 2K conversations, billing view not confirmed
10 agent logins, intelligent routing and Slack integration.
Business Pro$199
per month for 5K conversations, billing view not confirmed
12 agent logins, IP whitelisting and an FAQ bot.
Business EliteCustom
Unlimited conversations, visitor data unmasking and an AI bot builder in beta; sold through a demo.
Ways to pay less
Botsify
- Annual discount
Annual Done For You plan at $1,490
The pricing page shows $149 a month or $1,490 a year for the Done For You plan.
ChatGen
No public discounts listed.
Common questions
Which is cheaper, Botsify or ChatGen?
As of Nov 13, 2026, Botsify starts at $149 per month, billed monthly ($1,490 billed annually), and ChatGen starts at $79 per month for 1K conversations and 5 agent seats. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Botsify or ChatGen?
As of Nov 13, 2026, neither Botsify nor ChatGen has a free plan. ChatGen has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.