ChatGen vs Landbot (2026): which should you pick?
As of Nov 13, 2026, ChatGen and Landbot share a 2.0 GPA, and only Landbot has a free plan.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
ChatGen grades higher on value for money. Landbot grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ChatGen
Hybrid chatbot and live chat platform for lead capture and support
Landbot
No-code chatbot and AI agent builder for websites and WhatsApp
Which one is for you
Pick ChatGen if
- Fits if you want a bot that qualifies leads and hands over to a live agent
- Works for teams of 5 to 12 agents on a steady volume of chats
Look elsewhere if
- Tight if you grow: conversations stop at 1K, 2K or 5K a month
- Watch out: the trial's length isn't stated on the pricing page
- Pricey if you want unlimited conversations, which means the demo-only Business Elite
- Skip it if freshness matters: the footer reads 2022
Pick Landbot if
- Fits if you want to turn a website form into a chat that qualifies leads
- Works for teams without developers who want to build bots themselves
Look elsewhere if
- Pricey if WhatsApp campaigns are the point, as they need Professional WA at $188 a month
- Not for you if your customers live on Instagram, which isn't one of its channels
- Tight if your chats spike, as each one past the allowance costs $0.05 and each AI chat $0.10
- Tight if you stay free: 1 seat, 100 chats a month, web chat only and no AI chats
- Watch out: the page states Landbot's WhatsApp charge as a flat 20% in one place and €0.05 per message in another
How we grade them
| 2.0GPAChatGenFair | 2.0GPALandbotFair | |
|---|---|---|
| Value for money | C$79 a month for 1K conversations and 5 agent seats, $149 for 2K and $199 for 5K. That's the upper part of this category's range, and only one billing view was readable. | DStarter is $36 a month billed yearly for 500 web and Messenger chats, but that only answers people who start a chat. Messaging 1,000 customers means WhatsApp campaigns, which need Professional WA at $188 billed yearly, plus Meta's fees and Landbot's own charge per message. |
| Free plan and trial | DA free trial is offered, but its length and whether it needs a card aren't stated. | CA free plan with 1 seat and 100 chats a month on web chat, with the full builder. No AI chats, and WhatsApp only on a test number. There's also a 14-day trial of the paid plans with no card. |
| Features | CLead qualification bots, routing, live view and chat, landing pages and analytics. It isn't shown which tier includes WhatsApp or Salesforce. | CA bot builder with AI agents, A/B tests, human takeover and CRM links. But campaigns are WhatsApp only and need Professional WA, Instagram isn't a channel, and branding removal and the API wait for Professional. |
| Ease of use | CNo store rating on record. There are bots to configure and channels to connect. | CNo App Store rating on record. The work here is building the bot itself, block by block, which templates speed up but don't skip. |
| Platforms and integrations | BWeb, with WhatsApp, Messenger, Slack, Salesforce, HubSpot, Zapier and WordPress listed. | BRuns on the web, with HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier and Slack. No phone or desktop app, which keeps it off an A. |
| Best for | lead capture bots with live chat | chat-style lead capture on your website |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ChatGen and Landbot. How we grade
Price against what you get
ChatGen starts at $79 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Landbot starts at $36 a month and scores 2.3.
They score the same, and Landbot starts $43 a month lower. Of the other SMS and chat marketing tools on the chart, 6 score higher than ChatGen for less, and 4 score higher than Landbot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ChatGen also covers marketing automation and reports.
- Landbot also covers no-code and AI support agent.
At a glance
| ChatGen | Landbot | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $79 per month for 1K conversations and 5 agent seats | $36 per month for up to 500 chats, billed annually ($45 monthly) |
| Free plan | None | 1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number. |
| Free trial | Free trial offered; its length is not stated on the pricing page. | 14-day free trial of the paid plans, no card required; the account then moves to Free |
| Web | ||
| Made by | DbyDx Technologies Private Limited | HELLO UMI S.L. (Landbot) |
| Price read from | chatgen.ai | landbot.io |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
ChatGen
- Plans cap conversations (1K, 2K or 5K) and agent seats (5, 10 or 12).
- The pricing page has a Monthly and Yearly toggle; only one view was readable, so the other prices are not recorded.
- WhatsApp and Salesforce appear in the plan comparison table, which does not show which tier includes them.
- The page footer reads 2022, so some pages may be older than the 2026 pricing.
Landbot
- WhatsApp needs Professional WA or Business. Meta's fee comes on top, plus a Landbot charge the page states as a flat 20% in one place and €0.05 per message in another.
- Chats past the plan's allowance cost $0.05 each and AI chats past it $0.10 each; the page alerts you at 80% and 90% of the allowance.
- Branding removal, webhooks, the API and CRM integrations such as HubSpot start at Professional.
- Extra seats are €25 a month in the comparison table, which gives no dollar figure; annual billing is a 12-month commitment.
Key features
ChatGen
- Lead qualification bots
- Bots ask questions around the clock and pass qualified leads to sales representatives.
- Intelligent routing
- Conversations can be routed to chosen reps at any stage of a bot flow; the feature starts on Business.
- Live view and live chat
- See visitors on the site in real time, start a chat with them, or let the bot hand a visitor to an agent.
- Conversational landing pages
- Branded landing pages run a bot conversation, intended for lead-generation campaigns.
- Analytics and reports
- Overall analytics, individual agent reports, meeting reports and conversation analysis are listed.
Landbot
- Visual flow builder
- Drag-and-drop editor with templates for lead capture, quizzes, product finders and booking steps, with A/B testing from Starter.
- AI agents
- AI agents on every paid plan that understand intent and reply in real time, with a monthly AI-chat allowance of 100 to 500 depending on the plan.
- WhatsApp bots and campaigns
- Bots on your own WhatsApp number and segmented WhatsApp campaigns you can schedule, on Professional WA and Business.
- Human takeover
- A person can take over a chat with its full history in a shared inbox, on every plan; each person uses a seat.
- CRM and app integrations
- Mailchimp and Segment from Starter; HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, Airtable and webhooks from Professional.
Plans
ChatGen
Starter$79
per month for 1K conversations, billing view not confirmed
5 agent logins, custom branding and Facebook Messenger.
Business$149
per month for 2K conversations, billing view not confirmed
10 agent logins, intelligent routing and Slack integration.
Business Pro$199
per month for 5K conversations, billing view not confirmed
12 agent logins, IP whitelisting and an FAQ bot.
Business EliteCustom
Unlimited conversations, visitor data unmasking and an AI bot builder in beta; sold through a demo.
Landbot
Free$0
1 seat, 100 chats a month, web chat only, full builder and templates. No AI chats.
Starter$36
per month for up to 500 chats, billed annually ($45 monthly)
2 seats, 100 AI chats, web and Messenger bots, A/B tests, basic integrations such as Mailchimp. Extra chats cost $0.05 each.
Professional$88
per month for up to 2,500 chats, billed annually ($110 monthly)
3 seats, 300 AI chats, no Landbot branding, HubSpot, Salesforce, Pipedrive, webhooks and live chat support. Extra chats cost $0.05 each.
Professional WA$188
per month for up to 2,500 chats, billed annually ($210 monthly)
Professional plus one WhatsApp number at $100 a month, and 500 AI chats. Meta's message fees come on top.
BusinessCustom
Contract pricing for custom chat and AI volume, from 5 seats, one WhatsApp number, dedicated support and an uptime SLA.
Ways to pay less
ChatGen
No public discounts listed.
Landbot
- Annual discount
Save 20% with yearly billing
Landbot's pricing page says annual billing saves 20%: Starter is $36 a month billed yearly against $45 monthly, Professional $88 against $110.
Common questions
Which is cheaper, ChatGen or Landbot?
As of Nov 13, 2026, ChatGen starts at $79 per month for 1K conversations and 5 agent seats, and Landbot starts at $36 per month for up to 500 chats, billed annually ($45 monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, ChatGen or Landbot?
As of Nov 13, 2026, only Landbot has a free plan. ChatGen does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.