Camtasia vs Loom
Price, platforms and features side by side. The table says where each price was read and when.
Camtasia
Screen recorder and video editor for tutorials and training videos
Loom
Screen and camera recorder for shareable video messages
Where they differ
- Camtasia starts at $39 per year, billed yearly (Starter; Editor exports stay watermarked). Loom starts at $18 per user / month, billed monthly.
- Only Camtasia lists a web app.
- Only Loom lists iOS and Android apps.
- Only Loom lists a browser extension.
- Camtasia also covers noise cancellation and templates.
- Loom also covers screenshots.
At a glance
| Camtasia | Loom | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $39 per year, billed yearly (Starter; Editor exports stay watermarked) | $18 per user / month, billed monthly |
| Free plan | Camtasia Editor is free to download with every editing feature and no time limit, but exported videos carry a watermark until you buy Essentials, Create, Pro or a Business license. | Starter plan: up to 25 videos per person, 5-minute screen recordings, 720p quality, unlimited meeting length, transcriptions in 50+ languages and up to 50 members. |
| Free trial | Camtasia Snagit has a 15-day trial and Camtasia Audiate a 7-day trial; the free Editor has no time limit | 14-day free trial of Business + AI; the workspace drops to the free Starter plan afterwards |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | TechSmith | Atlassian |
| Price read from | techsmith.com | loom.com |
| Checked | Oct 5, 2026 | Oct 4, 2026 |
Who each one suits
Camtasia
- Tutorials, software demos and training videos built from screen recordings
- Instructional designers who need quizzes and SCORM export for an LMS
- Trying the full editor before paying, with watermarked exports
Loom
- Teams sharing quick recorded walkthroughs instead of scheduling a call
- Jira and Confluence users who want video tied into Atlassian tools
- Occasional recorders who can work within 25 short videos on the free plan
Worth knowing
Camtasia
- The free version and the $39 Starter plan both watermark Editor exports; removing it takes Essentials at $179.88 a year or higher.
- Individual plans are billed yearly, cannot be transferred to another person and cover two devices for the same user.
- Teams of up to 99 buy a separate Business license, priced per user per year, that covers Camtasia Editor and Camtasia Snagit.
- The editor is a desktop app for Windows 10 or later and macOS 14 or later; Camtasia Online, the browser tool, offers simple editing only.
Loom
- The free Starter plan is capped at 25 videos per person, 5-minute screen recordings and 720p quality.
- Auto-summaries, auto-chapters and filler-word removal need Business + AI or Enterprise.
- Business plans are billed per Creator, and Enterprise is sold on annual subscriptions only.
- No Linux app is listed; recording is offered on Mac, Windows, Chrome, iOS and Android.
Key features
Camtasia
- Multitrack screen recording
- Records the screen, camera, system audio and microphone on separate tracks, at up to 4K, so each one can be edited on its own afterwards.
- Timeline editing with drag-and-drop effects
- Non-linear multitrack editing with transitions, callouts, zoom and pan, text animation and custom themes for brand colors and fonts.
- Cursor editing
- Cursor data is captured with the recording, so the pointer can be smoothed, enlarged, replaced or given a new path later.
- Text-based editing with Audiate
- Audio is transcribed so that deleting a word cuts the video, and filler words and hesitations can be removed. Included from Essentials.
- Captions, quizzes and SCORM
- Generates captions and subtitles, exports .srt, .json and .txt caption files, and builds interactive quizzes with SCORM packages for an LMS.
- AI voices, avatars and translation
- Create adds AI-written scripts and 200+ voiceover options. Pro adds 49 avatar styles, script translation and audio dubbing.
Loom
- Screen and camera recording
- Record the screen, the camera or both from the desktop app, the Chrome extension or the mobile apps, then share the video as a link.
- Basic editing
- Trim recordings, stitch clips together and add backgrounds, text, arrows and box overlays.
- Transcripts and captions
- Transcriptions and closed captions in more than 50 languages, included on the free Starter plan.
- Comments and viewer insights
- Viewers can respond with comments, emoji reactions and tasks, and creators can see who watched. Engagement insights and calls-to-action are paid features.
- Loom AI
- Business + AI and Enterprise add auto-summaries, auto-chapters and filler-word removal. An AI bug report feature fills in Jira work items from a recording.
- Meeting recordings
- Meetings can be recorded without a length limit, including on the Starter plan.
Plans
Camtasia
Free$0
Camtasia Editor with all editing features and no time limit. Exported videos are watermarked.
Starter$39
per year, billed yearly
Camtasia Snagit plus a watermarked Camtasia Editor: screen capture, unlimited 4K/60fps recordings, and AI blur and redaction.
Essentials$179.88
per year, billed yearly
Editor without the watermark, plus text-based editing, filler word removal, captions, cursor effects, and quizzes with SCORM export.
Create$249
per year, billed yearly
Everything in Essentials, plus AI script generation and voiceover with 200+ voice options and multi-language support.
Pro$599
per year, billed yearly
Everything in Create, plus AI avatars, script translation, audio dubbing, 100 million+ premium stock assets and unlimited sharing on Screencast.
EnterpriseCustom
Site license with a flat annual fee that covers every user, pricing locked for three years and a dedicated success manager.
Loom
Starter$0
Up to 25 videos per person, 5-minute screen recordings, 720p quality and up to 50 members.
Business$18
per user / month, billed monthly
Unlimited storage, recordings up to 6 hours, HD recording, custom branding, engagement insights and calls-to-action.
Business + AI$24
per user / month, billed monthly
Everything in Business plus Loom's AI features, including auto-summaries, auto-chapters and filler-word removal.
EnterpriseCustom
Annual contracts through sales with SSO, SCIM, custom data retention and advanced security controls.
Ways to pay less
Camtasia
- Education
Student offer: Camtasia for $45 a year
Verified students in the US, Canada and the UK can get Camtasia for $45 a year through Student Beans, against a stated value of $179.88.
- Education
Education discount for educators
Accredited institutions can buy a discounted, transferable educator license, priced per user per year, on the Education tab of the store.
- Other savings
Volume discount from 10 Business licenses
The Business license is discounted for 10 or more users. Volume discounts do not apply to individual subscriptions.
Loom
- Annual discount
Save up to 17% with annual billing
Loom's pricing page says you can be billed monthly but save 17% if you pay annually.
- Education
Up to 75% off for education
Verified teachers, professors and students at accredited institutions can get up to 50% off premium plans for general academic use, or 75% off for classroom use.
