JustCall vs Salesmsg
We give JustCall a 2.4 GPA and Salesmsg a 2.6, out of 4.0. JustCall grades higher on features and platforms. Salesmsg grades higher on value for money and ease of use. They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
JustCall
Cloud phone and SMS system for sales and support teams
Salesmsg
Business texting and calling that logs to your CRM
How we grade them
| 2.4GPAJustCallFair | 2.6GPASalesmsgGood | |
|---|---|---|
| Value for money | D$29 a head for five on Team, billed yearly ($39 monthly), right at this category's dearest tenth ($29 and up). There's a 2-license minimum, so one person still pays $58 a month. The power dialer needs Pro at $49. | CBasic is $21 a month billed yearly ($25 monthly) for 1 seat, 1 number and 500 credits, right at the dear end of what this category charges. Extra seats are $10 each, but they share the same credits, and 2,500 credits a month costs $84. |
| Free plan and trial | CA 14-day free trial with no credit card needed. No free plan. | CA 14-day free trial, but a thin one: 25 credits on a temporary number, up to 10 contacts, and a "Salesmsg Trial:" watermark on outgoing texts. There's no free plan. |
| Features | BNumbers in 70+ countries, calls, SMS, MMS and WhatsApp in a team inbox, phone menus, unlimited AI transcription, and power and predictive dialers higher up. It covers the whole job, and then some for sales teams. | CTexting is done fully, with a shared inbox, broadcasts, drips and AI agents, and calls get routing, recording and a power dialer. But it's built to sit beside a CRM rather than be your whole phone system, and every call minute burns the credits your texts need. |
| Ease of use | C4.37 from about 1,100 App Store ratings, behind the better-rated phone apps here. There's routing and CRM setup to do before a team is running. | A4.7 from 1,644 App Store ratings. You get a temporary number the moment you sign up and can start texting straight away. |
| Platforms and integrations | AWeb, Mac, Windows, iPhone and Android, with HubSpot, Salesforce, Pipedrive, Zoho CRM, Zendesk, Intercom, Slack and Zapier, plus a public API. | BWeb, iPhone and Android, with two-way HubSpot and Salesforce sync plus Pipedrive, ActiveCampaign, Keap, Calendly, Zapier and Slack. There's no desktop app, which keeps it off an A. |
| Best for | sales teams calling and texting in many countries | texting and calling leads from inside your CRM |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: JustCall and Salesmsg. How we grade
Price against what you get
JustCall starts at $29 a month for each person and scores 3.0 out of 4 on features, ease of use and platforms. Salesmsg starts at $21 a month and scores 3.0.
They score the same, and Salesmsg starts $8 a month lower. Of the other business phone systems on the chart, 5 score higher than JustCall for less, and 5 score higher than Salesmsg for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- JustCall starts at $29 per user / month, billed annually ($39 billed monthly). Salesmsg starts at $21 per month for 500 credits a month, billed annually ($25 billed monthly).
- Only JustCall lists macOS and Windows apps.
- JustCall also covers transcription.
- Salesmsg also covers shared inbox, workflow automation, AI agents and sMS marketing.
At a glance
| JustCall | Salesmsg | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $29 per user / month, billed annually ($39 billed monthly) | $21 per month for 500 credits a month, billed annually ($25 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 14-day free trial with 25 message credits and a temporary number |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Made by | JustCall | SalesMessage, Inc. |
| Price read from | justcall.io | salesmessage.com |
| Checked | Oct 17, 2026 | Oct 18, 2026 |
Who each one suits
JustCall
- Sales teams making many outbound calls from a CRM
- Support teams that take calls and texts in one shared inbox
- Teams with numbers in several countries
Salesmsg
- Sales teams that text and call leads from inside HubSpot or Salesforce
- Marketing teams running SMS broadcasts and drip campaigns
- Healthcare practices that need texting under a signed BAA
Worth knowing
JustCall
- Every self-serve plan needs at least 2 licenses, and Business needs at least 10.
- Included calling covers the region picked at signup and excludes toll-free, international and forwarded calls; texts sent by workflows or bulk campaigns are not included.
- AI Review Assist costs $9 per user on Team and Pro; it is included in Pro Plus.
- The AI Voice Agent is billed by the minute: the first 100 minutes are free, with volume rates down to $0.15 a minute.
Salesmsg
- Texts and calls share one credit pool: an SMS uses 1, an MMS 2, a call minute 1 and a forwarded minute 2. AI texting agents add 2 per message, and plan credits do not roll over.
- Extra seats cost $10 a month and extra numbers $5 a month; a US local number adds carrier 10DLC fees, including a $10 monthly campaign fee and $15 one-time verification.
- Basic and Pro differ mainly in their credit tiers; Basic tops out at 7,500 credits a month, and more needs Pro or Enterprise.
- The trial gives 25 credits on a temporary number, reaches up to 10 contacts, and adds a "Salesmsg Trial:" watermark to outgoing texts.
Key features
JustCall
- Numbers in 70+ countries
- Local, mobile and toll-free numbers in more than 70 countries. Every account includes two standard numbers, and existing numbers can be ported in.
- Shared SMS, MMS and WhatsApp inbox
- A team inbox for texts and WhatsApp, with SMS workflows and bots. Bulk SMS campaigns start on the Pro plan.
- IVR and call routing
- Call menus on every plan; Pro adds intelligent routing, queue callback and advanced roles, and Business adds unlimited calling and SMS.
- Sales dialers
- A power dialer from Pro, and in SalesPro a dynamic dialer and a predictive dialer that rings up to 10 lines at once.
- AI transcription and coaching
- Unlimited AI transcription minutes on every plan under fair use. Pro Plus adds AI call scoring, real-time agent assist and sentiment analysis.
- AI Voice Agent
- An add-on that answers calls around the clock in 14 languages, books meetings, sends texts and hands callers to a person.
Salesmsg
- Two-way texting and shared inbox
- Send and receive SMS and MMS from a computer or phone on a local or toll-free number, with shared team inboxes, scheduled messages and after-hours auto-replies.
- Calling and power dialer
- Inbound and outbound calls from the business number, recorded, transcribed and synced to the CRM, with round-robin or IVR routing and a power dialer for call lists.
- Broadcasts and drip campaigns
- One-off broadcasts, multi-step drips with ringless voicemail and delays, and sends timed to each contact's own dates, triggered from CRM events.
- CRM sync
- Native two-way sync with HubSpot and Salesforce logs texts, calls and AI summaries on the contact record; Pipedrive, ActiveCampaign and Keap also connect.
- AI agents
- A booking agent schedules meetings through Calendly, a calling agent answers calls when the team is offline, and an inbox agent replies to and routes common texts.
- HIPAA mode
- Turns on encryption, 2FA, session controls and audit logging; Salesmsg says it provides a BAA for qualifying accounts.
Plans
JustCall
Team$29
per user / month, billed annually ($39 billed monthly)
Minimum 2 licenses. Unlimited US and Canada calling and AI transcription (fair use), 500 SMS segments per license, IVR and 100+ integrations.
Pro$49
per user / month, billed annually ($69 billed monthly)
Minimum 2 licenses. Adds 1,000 SMS segments per license, a power dialer, bulk SMS, queue callback, smart routing and Salesforce CTI.
Pro Plus$89
per user / month, billed annually ($109 billed monthly)
Minimum 2 licenses. Adds AI Review Assist, an AI notetaker, SMS copilot, real-time agent assist, AI call scoring and sentiment analysis.
BusinessCustom
Minimum 10 licenses. Unlimited calling and SMS, single sign-on, an enterprise SLA, HIPAA compliance and a dedicated support line.
SalesProCustom
Minimum 2 licenses. A sales dialer suite with a predictive dialer of up to 10 lines, unlimited outbound calling and AI coaching.
Salesmsg
Basic$21
per month for 500 credits, billed annually ($25 billed monthly)
1 seat and 1 number included. Price rises with credits: $84 a month billed annually ($99 monthly) at 2,500 credits a month, up to 7,500.
Pro$277
per month for 10,000 credits, billed annually ($329 billed monthly)
The larger credit tiers for heavier texting and calling, with 1 seat and 1 number. $1,260 a month billed annually ($1,499 monthly) at 50,000 credits.
EnterpriseCustom
Custom credits, seats and numbers for businesses where texting is central to operations, through sales.
Ways to pay less
JustCall
- Annual discount
Save up to 29% with annual billing
JustCall's pricing page offers up to 29% off for paying annually: Team is $29 a month billed annually against $39 billed monthly.
Salesmsg
- Annual discount
Two months free with annual billing
The pricing page says annual billing gets 2 months free: Basic is $21 a month billed yearly against $25 monthly, and Pro $277 against $329.
