Dubb vs Hippo Video (2026): which should you pick?
As of Nov 12, 2026, Dubb and Hippo Video share a 2.2 GPA, both have a free plan, and Hippo Video starts cheaper, at $20 a month for each person against $42 a month for each person.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Hippo Video
Video messaging and AI video creation aimed at sales teams
Which one is for you
Pick Dubb if
- Fits if you send sales videos by email and want to see who watched
- Works for people who record from a browser, desktop and phone
Look elsewhere if
- Pricey if you're one person, at $42 for Pro and $90 for Pro Plus
- Tight if you stay free, as 25 SD videos is the cap and branding is paid
- Watch out: automation, custom domain and API access sit on Pro Plus and Enterprise
- Watch out: the AI sales agent is billed separately, $50 a month for 50,000 credits
Pick Hippo Video if
- Fits if you send personalized videos to prospects and want them tracked
- Works for teams that also want AI avatar videos from text
Look elsewhere if
- Pricey if you want the real allowances, which start at Teams, $60 a user
- Tight if you stay free, with 2 video flows and 50 personalized videos
- Watch out: the avatar line costs extra, $5 a video on its Free and Starter plans
- Watch out: Enterprise needs 10 seats at $80 each
- Not for you if you need single sign-on, which is Enterprise only
How we grade them
| 2.2GPADubbFair | 2.2GPAHippo VideoFair | |
|---|---|---|
| Value for money | DPro is $42 a user a month yearly ($59 monthly), above the $39 where the category's dearest tenth begins. Pro Plus is $90. | DPro is $20 a user a month yearly, but it adds only virtual backgrounds and interactive videos; the flows and AI allowances start at Teams, $60, three times the category's $20 dearer-quarter start. |
| Free plan and trial | CA free plan capped at 25 standard-definition videos with no campaigns or custom branding, plus a card-free trial on paid plans. | CA free plan with 2 video flows, 10 minutes of captions and 5 AI Editor videos, plus a 7-day trial of Teams. |
| Features | CRecording, email and SMS, tracking, landing pages and automation. The listing shows gaps: campaigns start at Pro and automation, custom domain and API sit higher. | CRecording, personalized videos, flows, sales pages and captions. Single sign-on and roles are Enterprise only, and text-to-video is a separate product. |
| Ease of use | CNo store rating on record, and you connect your email and CRM and build landing pages. | CNo store rating on record, and you set up flows, sales pages and integrations. |
| Platforms and integrations | AWeb, Chrome extension, desktop app, iPhone and Android, with Gmail, Outlook, Salesforce, HubSpot, Zapier and more. | AWeb, Mac, Windows, iPhone and Android, with Gmail, Outlook, LinkedIn, HubSpot, Salesforce and Gong. |
| Best for | video sales emails with tracking | personalized sales videos with AI avatars |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Dubb and Hippo Video. How we grade
Price against what you get
Dubb starts at $42 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Hippo Video starts at $20 a month for each person and scores 2.7.
They score the same, and Hippo Video starts $22 a month lower. Of the other screen recording and video tools on the chart, 12 score higher than Dubb for less, and 10 score higher than Hippo Video for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Dubb also covers workflow automation, email campaigns and sMS marketing.
- Hippo Video also covers video editing and video generation.
At a glance
| Dubb | Hippo Video | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $42 per user / month, billed annually ($59 billed monthly) | $20 per user / month, billed annually ($30 billed monthly) |
| Free plan | Starter: free forever with 25 standard-definition videos, video email and SMS, basic landing pages and the mobile and desktop apps. | 2 video flows, 10 minutes of closed captions, 5 AI Editor videos, 2 sales page templates and 50 automated personalized videos. |
| Free trial | Free trial on paid plans, no card required | 7-day free trial on the Teams plan |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Dubb | Hippo Video |
| Price read from | dubb.com | hippovideo.io |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Dubb
- The free Starter plan caps at 25 standard-definition videos and leaves out campaigns, AI features and custom branding.
- The Dubb Sales Agent is billed separately: $50 per month includes 50,000 AI credits, with a 7-day trial that includes 25,000 credits.
- Pro Plus and Enterprise are where automation, custom domain, SSO and API access sit.
Hippo Video
- Prices are per user, and Enterprise has a 10-seat minimum.
- The text-to-video line is priced separately: Starter at $24 per user / month billed annually ($29 monthly), Creator at $69 ($89 monthly), and a custom Enterprise plan.
- In the text-to-video line, the Free and Starter plans charge $5 per video creation, and a custom avatar is a $1000 one-time add-on.
- Single sign-on and role-based access are limited to Enterprise.
Key features
Dubb
- Video recording
- Record screen, webcam and mobile videos from the Chrome extension, desktop app or phone.
- Video email and SMS
- Send videos by email or text; campaigns start on Pro.
- Tracking
- Shows email opens, page views, watch rates and CTA clicks.
- Landing pages
- Hosted video pages, with custom branding and CTAs on paid plans.
- Automation
- Automation workflows and ad pixel retargeting are listed on Pro Plus.
- AI sales agent
- A separate Slack-based agent that researches leads and updates a CRM, billed with a credit pool.
Hippo Video
- Recording and editing
- Record and upload videos with a teleprompter, basic editing and a script-based AI editor, using mobile and desktop apps.
- Personalized videos
- Automated personalized videos with prospect names, images and text, or a prospect's website or LinkedIn background, in quantities that depend on the plan.
- Video flows and sales pages
- Pre-built video flows for different purposes and sales page templates for sharing videos with prospects.
- Text-to-video with AI avatars
- A separate product line turns text and documents into videos with AI avatars, with its own plans.
- Sales and email integrations
- Gmail, Outlook and LinkedIn on the Free plan, with integrations for sales platforms such as HubSpot, Salesloft and Gong listed on the site.
- Closed captions and chapters
- Closed captions are included in plan-based minute allowances, and AI-generated chapters are listed under Enterprise.
Plans
Dubb
Starter$0
25 SD videos, video email and SMS, basic landing pages, Gmail, Outlook and LinkedIn integrations, self-serve support.
Pro$42
per user / month, billed annually ($59 billed monthly)
Unlimited HD video, email and SMS campaigns, custom branding and CTAs, teleprompter and AI features. Billed as $499 per user per year.
Pro Plus$90
per user / month, billed annually ($129 billed monthly)
Adds 4K video, automation workflows, ad pixel retargeting, custom domain and coaching. Billed as $1,080 per user per year.
EnterpriseCustom
Volume pricing with admin and team controls, SSO, CRM integrations such as Salesforce and HubSpot, and API access. Sold through sales.
Hippo Video
Free$0
Video messaging with basic editing and analytics, a teleprompter, mobile and desktop apps, and Gmail, Outlook and LinkedIn integrations. No credit card needed.
Pro$20
per user / month, billed annually ($30 billed monthly)
Adds virtual backgrounds and interactive videos to the Free plan.
Teams$60
per user / month, billed annually ($75 billed monthly)
15+ video flows, 200 minutes of captions, 50 AI Editor videos, 15 sales page templates, 300 personalized videos and sales-platform integrations. 7-day trial.
Enterprise$80
per user / month, billed annually, minimum 10 seats
Everything in Teams plus unlimited flows, captions and AI Editor videos, 500 personalized videos, role-based access, single sign-on and an account manager.
Ways to pay less
Dubb
- Annual discount
Save 30% with yearly billing
The pricing page labels the yearly toggle Save 30% and shows $42 per month on Pro billed at $499 per user per year.
Hippo Video
No public discounts listed.
Common questions
Which is cheaper, Dubb or Hippo Video?
As of Nov 12, 2026, Hippo Video is cheaper to start with: $20 a month for each person, against $42 a month for each person for Dubb. Dubb starts at $42 per user / month, billed annually ($59 billed monthly), and Hippo Video starts at $20 per user / month, billed annually ($30 billed monthly).
Which has a free plan, Dubb or Hippo Video?
As of Nov 12, 2026, both Dubb and Hippo Video have a free plan.
Which platforms do Dubb and Hippo Video run on?
As of Nov 12, 2026, only Dubb lists a browser extension and only Hippo Video lists macOS and Windows apps. Both list a web app and iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.