EmailOctopus vs SendFox (2026): which should you pick?
As of Nov 12, 2026, SendFox grades higher than EmailOctopus: 3.0 against 2.8 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
SendFox grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
EmailOctopus
Simple, low-cost email marketing with a free plan for 2,500
SendFox
Email newsletters and list building for creators on a budget
Which one is for you
Pick EmailOctopus if
- Fits if you run a club, charity or small group with a list under 2,500
- Works for nonprofits, which get 20% off for life, or writers who want a plain newsletter
Look elsewhere if
- Not for you if you want to try Pro before paying, as there's no trial of it
- Tight if you're staying free, at 1 user, 1 form, 1 landing page and reports that disappear after 30 days
- Skip it if EmailOctopus branding on your free emails would bother you
- Too light for shops that want SMS or store flows, as none are on record
- Watch out: only WordPress, Shopify and Zapier are listed, and its Amazon SES product is priced separately
Pick SendFox if
- Fits if you are a small creator who wants one payment instead of a subscription
- Works for lists under 5,000 contacts, where the Lifetime plan applies
Look elsewhere if
- Tight if you stay free: 3,000 sends a month, 1 automation, 1 form and a SendFox badge
- Watch out: Lifetime comes through AppSumo with 300,000 sends in total, and a footer stays
- Pricey if your list grows: Pro is $79 a month at 50,000 contacts and $399 at 250,000
- Skip it if you want branding gone without paying: only Pro removes it
- Not for you if you want a phone or desktop app, as it is web only
How we grade them
| 2.8GPAEmailOctopusGood | 3.0GPASendFoxVery good | |
|---|---|---|
| Value for money | BPro is $9 a month for 500 subscribers on yearly billing, or $10 monthly, inside the cheaper quarter of email tools. At 10,000 subscribers it's $44.50 a month billed monthly, and nonprofits get 20% off for life. | AThe $29 one-time Lifetime deal for 5,000 contacts and 300,000 sends is under a year of this category's $15 middle price. Pro is $19 a month at 5,000 contacts, rising to $79 at 50,000. |
| Free plan and trial | BStarter is free for 2,500 subscribers and 10,000 emails a month, with no card and no time limit. That's enough for a club newsletter. You get 1 user, 1 form and 1 landing page, branding on emails and 30 days of reports. | BA free plan for 1,000 contacts and 3,000 sends a month, with 1 automation, 1 form and 1 smart page, no card needed. SendFox branding stays on emails. |
| Features | BA drag-and-drop editor with over 100 templates, your own HTML, automated sequences, fields, tags and segments, pop-up forms, landing pages and live reports. That covers the email marketing job, kept plain, with no SMS or store flows on record. | BDrag-and-drop editor, smart pages and forms, automations, paid newsletters through Stripe, an AI writer and a transactional email API. The limits are on the free plan, not the core job. |
| Ease of use | CNo App Store rating on record and no phone app. You'll import a list and set up a form and templates in the web app before the first send. | CA web app with no rating on record. You build lists, forms and automations yourself. |
| Platforms and integrations | BWeb only, with WordPress, Shopify and Zapier and an API. It's a short list, and with no desktop or phone app, a B is the ceiling. | BWeb only, with Stripe and Resend, and an API with MCP access. |
| Best for | plain newsletters for small groups | small creators on a budget, even one-time |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EmailOctopus and SendFox. How we grade
Price against what you get
EmailOctopus starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. SendFox starts at $19 a month and scores 2.7.
They score the same, and EmailOctopus starts $10 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than EmailOctopus for less, and 3 score higher than SendFox for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- EmailOctopus also covers forms.
- SendFox also covers paid newsletters and transactional email.
At a glance
| EmailOctopus | SendFox | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9 per month for up to 500 subscribers, billed yearly | $19 per month for up to 5,000 contacts, billed monthly |
| Free plan | Starter plan: up to 2,500 subscribers and 10,000 emails a month, 1 user, 1 landing page and 1 form, reports kept 30 days and EmailOctopus branding on emails. | 1,000 contacts and 3,000 sends a month, with 1 smart page, 1 form and 1 automation. SendFox branding stays on emails. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Three Hearts Digital Ltd | Sumo Group, Inc. |
| Price read from | emailoctopus.com | sendfox.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
EmailOctopus
- There is no free trial of Pro; EmailOctopus suggests starting on the free Starter plan.
- Starter emails carry EmailOctopus branding and reports disappear after 30 days.
- Lists above 500,000 subscribers need a quoted plan.
- EmailOctopus Connect, its Amazon SES product, is a separate service with its own pricing.
SendFox
- SendFox branding appears on Free emails and a smaller footer stays on Lifetime; only Pro removes it.
- Free allows 1 automation, 1 smart page and 1 form; unlimited automations need Lifetime or Pro.
- Lifetime covers 5,000 contacts and 300,000 sends in total, and is bought through AppSumo.
- Pro steps billed monthly: $39 at 15,000 contacts, $79 at 50,000, $149 at 100,000, $399 at 250,000; above that is sold through sales.
Key features
EmailOctopus
- Drag-and-drop editor and templates
- Over 100 mobile-friendly templates that adapt to your brand's colors, a drag-and-drop editor, and the option to write or import your own HTML.
- Automated sequences
- Build sequences that send emails to subscribers automatically after they join or take an action.
- Fields, tags and segments
- Collect custom fields, tag subscribers and target emails by data and behavior, then schedule sends for later.
- Forms and landing pages
- Pop-up forms and landing pages to collect subscribers. Starter allows one of each; Pro has no limit.
- Reports
- Opens, clicks and other campaign stats in real time. Starter keeps reports for 30 days; Pro keeps them indefinitely.
SendFox
- Drag-and-drop email editor
- Emails are built in a visual editor with merge tags and test sends, and Pro adds a full HTML editor.
- Smart pages and forms
- SendFox hosts landing pages and embeddable signup forms, so a list can be started without a separate website.
- Automations and smart campaigns
- Welcome sequences run when someone joins, and smart campaigns turn new posts from a connected blog feed into scheduled newsletters.
- Paid newsletters
- Pro can charge subscribers for a newsletter through Stripe.
- AI email writer and MCP access
- Pro and Lifetime include an AI email writer and MCP access. The Free plan gets 2 AI drafts and limited API and MCP access.
- Transactional email API
- An email API sends receipts, login codes and notifications on every plan, and those emails count toward the plan's monthly sends.
Plans
EmailOctopus
Starter$0
2,500 subscribers, 10,000 emails a month, 1 user, 1 landing page and 1 form, with EmailOctopus branding and 30-day reports.
Pro$9
per month for up to 500 subscribers, billed yearly ($10 monthly)
10,000 emails a month, unlimited users, forms and landing pages, no branding, reports kept for good. $44.50 a month billed monthly at 10,000 subscribers.
CustomCustom
Quoted plans for lists of more than 500,000 subscribers.
SendFox
Free$0
1,000 contacts, 3,000 sends a month, 1 smart page, 1 form, 1 automation and 2 AI email drafts. SendFox branding on your emails.
Pro$19
per month for up to 5,000 contacts, billed monthly
100,000 sends a month, white label, full HTML editor, AI writer, Stripe paid newsletters. $190 a year billed annually. $79 a month at 50,000 contacts.
Lifetime$29
one-time, for up to 5,000 contacts
A one-time purchase through AppSumo with 300,000 lifetime sends, unlimited automations, smart pages and forms. A small SendFox footer stays on emails.
Ways to pay less
EmailOctopus
- Annual discount
Save 10% with yearly billing
EmailOctopus's pricing page shows Pro at 500 subscribers for $9 a month billed yearly instead of $10 billed monthly, a $12 saving.
- Nonprofit
20% lifetime discount for nonprofits
All nonprofits using EmailOctopus get a 20% lifetime discount.
SendFox
- Annual discount
Annual billing
Pro billed annually costs $190 a year at 5,000 contacts, which the page sets against $19 a month billed monthly.
- Other savings
Black Friday: 40% off the first year of Pro
Up to 40% off the first year of annual Pro, shown as $114 for year one and then $190 a year, through Dec 3.
Common questions
Which is cheaper, EmailOctopus or SendFox?
As of Nov 12, 2026, EmailOctopus is cheaper to start with: $9 a month, against $19 a month for SendFox. EmailOctopus starts at $9 per month for up to 500 subscribers, billed yearly, and SendFox starts at $19 per month for up to 5,000 contacts, billed monthly.
Which has a free plan, EmailOctopus or SendFox?
As of Nov 12, 2026, both EmailOctopus and SendFox have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.