QuickBooks Online vs Wave
We give QuickBooks Online and Wave the same GPA: 2.4 out of 4.0. QuickBooks Online grades higher on features. Wave grades higher on the free plan. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
QuickBooks Online
Cloud accounting from Intuit, from a free plan to 25-user Advanced
Wave
Free invoicing and bookkeeping for US and Canadian small businesses
How we grade them
| 2.4GPAQuickBooks OnlineFair | 2.4GPAWaveFair | |
|---|---|---|
| Value for money | CSimple Start is $38 a month for 1 user, above the dearer quarter of accounting tools at $31.10 but short of the dearest tenth at $49. Three users is $85, and inventory and budgets need Plus at $140. The 50% off lasts only 3 months. | CPro is $19 a month, or $190 a year, between the cheaper quarter of accounting tools at $15 and the middle at $23. It buys bank feeds, receipt capture, late reminders and lower card fees. Fair, not a steal. |
| Free plan and trial | CThere's a free plan, but it's 2 invoices a month, 3 reports and 1 bank account, with no accountant access or mobile app. You'll hit that fast. Paid plans have a 30-day trial instead of the discount. | BStarter is free with unlimited invoices, estimates, bills and bookkeeping records, plus a dashboard and reports. One person could live on that. The catch is typing in bank transactions by hand, because bank feeds need Pro. |
| Features | BBank feeds that learn your categories, invoices and payments, bill pay by ACH, reports, budgets, project profit, inventory, classes, AI that reconciles and flags oddities, and payroll as an add-on. That's the whole job. | CInvoices, online payments, bookkeeping, bank feeds, receipt scanning and payroll as an add-on. The basics are there, but the listing shows no time tracking, projects or inventory, and Wave serves only US and Canadian businesses. |
| Ease of use | CNo store rating on record. Its bank feeds learn how you categorize and copy you, which helps, but there are accounts to connect and reports to learn before it runs itself. | C4.37 from 6,664 App Store ratings, which is decent but below most accounting apps here. Live chat and email support come only with Pro or a paid add-on, on weekdays. |
| Platforms and integrations | BWeb, iPhone and Android, with PayPal, Square, Shopify, Amazon, Etsy, eBay, Gusto and QuickBooks Time. No desktop app is listed, and the free plan gets no mobile app or third-party apps. | BWeb, iPhone and Android, with connections to Amazon, Etsy, eBay, Google Sheets, Capsule CRM and Make. Most third-party integrations need Pro, and there's no desktop app. |
| Best for | US businesses that share the books with an accountant | free invoicing and books in the US or Canada |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: QuickBooks Online and Wave. How we grade
Price against what you get
QuickBooks Online starts at $38 a month and scores 2.7 out of 4 on features, ease of use and platforms. Wave starts at $19 a month and scores 2.3.
QuickBooks Online scores higher, and starts $19 a month higher: the question is whether the extra is worth that to you. Of the other accounting and invoicing tools on the chart, 5 score higher than QuickBooks Online for less, and 5 score higher than Wave for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- QuickBooks Online starts at $38 per month, billed monthly. Wave starts at $19 per month, billed monthly.
At a glance
| QuickBooks Online | Wave | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $38 per month, billed monthly | $19 per month, billed monthly |
| Free plan | 1 user, income and expense tracking, 2 invoices a month, 3 reports and 1 connected bank. No accountant access, mobile app or third-party apps. | Starter plan: unlimited estimates, invoices, bills and bookkeeping records, a dashboard and reports, and invoicing in the mobile app. Bank transactions are entered by hand. |
| Free trial | 30-day free trial on paid plans, taken instead of the 3-month discount | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Intuit Inc. | Wave Financial Inc. |
| Price read from | quickbooks.intuit.com | waveapps.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
QuickBooks Online
- US small businesses that want their accountant working in the same books
- Businesses that expect to add payroll, inventory or project tracking later
- Sole traders who only need to track income and send a few invoices
Wave
- Sole proprietors in the US or Canada who mainly need to send invoices
- New businesses that want free bookkeeping before paying for bank feeds
- Owners who would rather hand the books to a bookkeeper
Worth knowing
QuickBooks Online
- The advertised prices are a 50% discount for the first 3 months; the plan then renews at $38, $85, $140 or $340 a month.
- Each plan caps users: 1 on Simple Start, 3 on Essentials, 5 on Plus and 25 on Advanced.
- Payroll costs extra: Workforce Payroll alone is $50 a month plus $7 per employee, and Premium is $88 plus $13 per employee.
- These are US prices and plans; Intuit runs separate country sites for Canada, the UK, Australia, India and others.
Wave
- Wave describes itself as serving businesses in the US and Canada, and its pricing page shows prices only in US and Canadian dollars.
- Payroll costs $40 a month in the US plus $6 per active employee and $6 per contractor paid (Canada: $25 CAD base).
- Bank feeds, automatic reminders and most third-party integrations need Pro; Starter has no bank import.
- Live chat and email support come only with Pro or a paid add-on, Monday to Friday, 9 AM to 4:45 PM Eastern.
Key features
QuickBooks Online
- Bank feeds and automatic categorizing
- Connect bank and card accounts and QuickBooks learns how you categorize transactions, then matches and records new ones the same way.
- Invoices and online payments
- Send invoices and estimates, take card and bank payments through QuickBooks Payments, and get status updates and reminders.
- Bills and accounts payable
- Organize and pay bills by ACH from paid plans. Standard ACH payments beyond the monthly allotment cost $0.50 each.
- Reports, budgets and projects
- Profit and loss and sales reports on every paid plan. Budgets, project profitability, inventory and class tracking start on Plus.
- Intuit Intelligence
- AI tools that categorize expenses, reconcile books and flag anomalies, with more of them unlocked on Plus and Advanced.
- Payroll through QuickBooks Workforce
- A separate subscription that runs full-service payroll, files payroll taxes and e-files 1099s, added from the same checkout.
Wave
- Invoices and estimates
- Unlimited invoices and estimates on the free plan. Pro removes Wave branding, adds reusable message templates and sends automatic late payment reminders.
- Online payments
- Customers pay invoices by card or bank payment once online payments are approved; deposits can be collected through estimates.
- Bookkeeping and bank feeds
- Unlimited bookkeeping records on every plan. Pro imports bank transactions through Plaid, then merges and categorizes them.
- Receipt capture
- Receipts uploaded from the mobile app, desktop or email become records by OCR. Included in Pro, or $8 a month on Starter.
- Wave Payroll
- Pays employees and contractors, with tax filing in all 50 US states and CRA remittances in Canada. A separate add-on.
- Wave Advisors
- Wave's in-house bookkeepers can keep the books for you or coach you to do them yourself, from $149 a month.
Plans
QuickBooks Online
Free$0
1 user, 2 invoices a month, profit and loss, balance sheet and account quick report, and 1 connected bank account.
Simple Start$38
per month for 1 user, billed monthly
Advertised at $19 a month for the first 3 months. Automated bookkeeping, invoicing with online payments, bill pay and access for 2 accountants.
Essentials$85
per month for up to 3 users, billed monthly
Advertised at $42.50 a month for the first 3 months. Adds enhanced reports, employee time on invoices and web lead forms.
Plus$140
per month for up to 5 users, billed monthly
Advertised at $70 a month for the first 3 months. Adds budgets, project profitability, inventory and up to 40 classes and locations.
Advanced$340
per month for up to 25 users, billed monthly
Advertised at $170 a month for the first 3 months. Adds custom roles, workflow automation, Excel sync, batch invoices and priority support.
Wave
Starter$0
Unlimited invoices, estimates, bills and records. Card payments cost 2.9% plus $0.60 each, and bank transactions are not imported automatically.
Pro$19
per month, billed monthly
Bank feeds with auto-categorizing, unlimited receipt capture, late payment reminders, more users and card fees of 2.9% with no fixed fee on the first 10 a month.
Wave Advisors$149
per month and up
Pro features plus a dedicated bookkeeper who keeps the books and prepares monthly financial statements. Mobile receipts are not included.
Ways to pay less
QuickBooks Online
- Other savings
50% off the first 3 months
New customers on a monthly plan pay half the base price for the first 3 months, then the regular price. It does not apply to per-employee fees.
Wave
- Annual discount
Save $38 with annual Pro billing
Pro costs $190 a year when billed annually, against $228 for twelve monthly payments of $19.
