QuickBooks Online vs ZipBooks
We give QuickBooks Online and ZipBooks the same GPA: 2.4 out of 4.0. QuickBooks Online grades higher on features. ZipBooks grades higher on the free plan. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
QuickBooks Online
Cloud accounting from Intuit, from a free plan to 25-user Advanced
ZipBooks
Browser-based invoicing and bookkeeping with a free starter plan
How we grade them
| 2.4GPAQuickBooks OnlineFair | 2.4GPAZipBooksFair | |
|---|---|---|
| Value for money | CSimple Start is $38 a month for 1 user, above the dearer quarter of accounting tools at $31.10 but short of the dearest tenth at $49. Three users is $85, and inventory and budgets need Plus at $140. The 50% off lasts only 3 months. | CSmarter is $15 a month, right at the cheaper quarter of accounting tools, with recurring billing, several bank accounts and time tracking. But reconciling accounts and locking finished books need Sophisticated at $35, above the dearer quarter at $31.10. |
| Free plan and trial | CThere's a free plan, but it's 2 invoices a month, 3 reports and 1 bank account, with no accountant access or mobile app. You'll hit that fast. Paid plans have a 30-day trial instead of the discount. | BStarter is free for good: unlimited invoices, customers and vendors, card payments through Square or PayPal, basic reports and 1 connected bank account. One person could live on that. Recurring invoices, reminders and time tracking need Smarter. |
| Features | BBank feeds that learn your categories, invoices and payments, bill pay by ACH, reports, budgets, project profit, inventory, classes, AI that reconciles and flags oddities, and payroll as an add-on. That's the whole job. | CInvoices and quotes in 100+ currencies, bank transactions sorted by learned rules, cash or accrual reports, 1099 tracking, time tracking and payroll through Gusto. The listing names the gaps: the phone app is gone, and some bank connections outside the US may not sync. |
| Ease of use | CNo store rating on record. Its bank feeds learn how you categorize and copy you, which helps, but there are accounts to connect and reports to learn before it runs itself. | CNo store rating on record, as there's no app. Rules that learn how you sort transactions save some clicking, but there's still a bank to connect and bookkeeping to learn. |
| Platforms and integrations | BWeb, iPhone and Android, with PayPal, Square, Shopify, Amazon, Etsy, eBay, Gusto and QuickBooks Time. No desktop app is listed, and the free plan gets no mobile app or third-party apps. | BWeb only, since ZipBooks discontinued its phone app and points you to the browser. What lifts it is the connections: Square, PayPal, Stripe, Gusto and Slack. |
| Best for | US businesses that share the books with an accountant | free invoicing and simple books in a browser |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: QuickBooks Online and ZipBooks. How we grade
Price against what you get
QuickBooks Online starts at $38 a month and scores 2.7 out of 4 on features, ease of use and platforms. ZipBooks starts at $15 a month and scores 2.3.
QuickBooks Online scores higher, and starts $23 a month higher: the question is whether the extra is worth that to you. Of the other accounting and invoicing tools on the chart, 5 score higher than QuickBooks Online for less, and 3 score higher than ZipBooks for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- QuickBooks Online starts at $38 per month, billed monthly. ZipBooks starts at $15 per month, billed monthly.
- Only QuickBooks Online lists iOS and Android apps.
- QuickBooks Online also covers payroll.
- ZipBooks also covers time tracking.
At a glance
| QuickBooks Online | ZipBooks | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $38 per month, billed monthly | $15 per month, billed monthly |
| Free plan | 1 user, income and expense tracking, 2 invoices a month, 3 reports and 1 connected bank. No accountant access, mobile app or third-party apps. | Starter plan: unlimited invoices, customers and vendors, card payments through Square or PayPal, basic reports and 1 connected bank account. Free with no time limit. |
| Free trial | 30-day free trial on paid plans, taken instead of the 3-month discount | 30-day free trial of the paid features, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Intuit Inc. | ZipBooks |
| Price read from | quickbooks.intuit.com | zipbooks.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
QuickBooks Online
- US small businesses that want their accountant working in the same books
- Businesses that expect to add payroll, inventory or project tracking later
- Sole traders who only need to track income and send a few invoices
ZipBooks
- Freelancers who want free invoicing with basic books
- Small service businesses that bill for time
- Bookkeepers who manage several client accounts from one dashboard
Worth knowing
QuickBooks Online
- The advertised prices are a 50% discount for the first 3 months; the plan then renews at $38, $85, $140 or $340 a month.
- Each plan caps users: 1 on Simple Start, 3 on Essentials, 5 on Plus and 25 on Advanced.
- Payroll costs extra: Workforce Payroll alone is $50 a month plus $7 per employee, and Premium is $88 plus $13 per employee.
- These are US prices and plans; Intuit runs separate country sites for Canada, the UK, Australia, India and others.
ZipBooks
- There is no mobile app: ZipBooks discontinued it and its help center points phone users to the browser.
- The free plan connects 1 bank account; team members need Smarter, which allows 5, and unlimited users need Sophisticated.
- The Accountant plan for bookkeeping firms is priced by number of clients on a separate page, with no figure in its page text.
- ZipBooks is in English only, and its help center says some bank connections outside the US may not sync.
Key features
QuickBooks Online
- Bank feeds and automatic categorizing
- Connect bank and card accounts and QuickBooks learns how you categorize transactions, then matches and records new ones the same way.
- Invoices and online payments
- Send invoices and estimates, take card and bank payments through QuickBooks Payments, and get status updates and reminders.
- Bills and accounts payable
- Organize and pay bills by ACH from paid plans. Standard ACH payments beyond the monthly allotment cost $0.50 each.
- Reports, budgets and projects
- Profit and loss and sales reports on every paid plan. Budgets, project profitability, inventory and class tracking start on Plus.
- Intuit Intelligence
- AI tools that categorize expenses, reconcile books and flag anomalies, with more of them unlocked on Plus and Advanced.
- Payroll through QuickBooks Workforce
- A separate subscription that runs full-service payroll, files payroll taxes and e-files 1099s, added from the same checkout.
ZipBooks
- Invoices and quotes
- Custom invoices and quotes with taxes, discounts and over 100 currencies. Recurring invoices, auto-billing and payment reminders start on Smarter.
- Online payments
- Customers pay invoices by card through a connected Square, PayPal or Stripe account.
- Bookkeeping with auto-categorizing
- Bank transactions land in one list and are categorized by learned rules, with custom categories and 1099 tracking for vendors.
- Tags and reports
- Income statement and balance sheet on cash or accrual basis. Sophisticated adds tags by location or project and reports built on them.
- Time tracking and projects
- Track time live or by hand at fixed or hourly rates and pull the entries onto invoices, from the Smarter plan.
- Payroll through Gusto
- Payroll is handled by Gusto, which connects to ZipBooks as an integration.
Plans
QuickBooks Online
Free$0
1 user, 2 invoices a month, profit and loss, balance sheet and account quick report, and 1 connected bank account.
Simple Start$38
per month for 1 user, billed monthly
Advertised at $19 a month for the first 3 months. Automated bookkeeping, invoicing with online payments, bill pay and access for 2 accountants.
Essentials$85
per month for up to 3 users, billed monthly
Advertised at $42.50 a month for the first 3 months. Adds enhanced reports, employee time on invoices and web lead forms.
Plus$140
per month for up to 5 users, billed monthly
Advertised at $70 a month for the first 3 months. Adds budgets, project profitability, inventory and up to 40 classes and locations.
Advanced$340
per month for up to 25 users, billed monthly
Advertised at $170 a month for the first 3 months. Adds custom roles, workflow automation, Excel sync, batch invoices and priority support.
ZipBooks
Starter$0
Unlimited invoices, customers and vendors, Square or PayPal payments, basic reports and 1 bank account.
Smarter$15
per month, billed monthly
Adds recurring invoices with auto-bill, automatic reminders, saved line items, several bank accounts, time tracking and 5 team members.
Sophisticated$35
per month, billed monthly
Adds tagging by location, project or custom field, reconciliation, locked books, document sharing, tag-based reports and unlimited users.
Ways to pay less
QuickBooks Online
- Other savings
50% off the first 3 months
New customers on a monthly plan pay half the base price for the first 3 months, then the regular price. It does not apply to per-employee fees.
ZipBooks
No public discounts listed.
