Alternatives · Email Marketing
Groundhogg alternatives
As of Nov 12, 2026, the highest-graded Groundhogg alternative is MailPoet (2.6 GPA). It's also the best free one.
Groundhogg compared with 5 alternatives: FluentCRM, Mailster, MailPoet, ActiveCampaign and Mautic.
Groundhogg is a paid product with a free trial, starting at $20 per month for 1 site, billed annually ($240). 3 of the 5 alternatives are free or have a free plan. One more offers a free trial.
Listings checked up to Nov 12, 2026 · Where the facts come from
Black Friday: is there a Groundhogg sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| GroundhoggThis tool | Free trial · from $20/mo | Trial only | Web |
| FluentCRM | Free plan · from $129/yr | Yes | Web |
| Mailster | From $79/yr | No | Web |
| MailPoet | Free plan · from $8/mo | Yes | Web |
| ActiveCampaign | Free trial · from $15/mo | Trial only | Web |
| Mautic | Free plan · from €247.50/mo | Yes | Web |
Price against what you get
Groundhogg starts at $20 a month and scores 2.0 out of 4 on features, ease of use and platforms. 3 of the 5 alternatives on this chart score higher and start lower: FluentCRM, MailPoet and ActiveCampaign.
Mautic scores higher without starting lower. Mailster starts lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Groundhogg
FluentCRM
CRM and email marketing plugin that runs inside WordPress
- FluentCRM starts at $129 per year for 1 site.
- FluentCRM has a free plan, which Groundhogg lacks.
- FluentCRM also covers forms and reports.
- FluentCRM does not cover sales pipeline and AI agents, which Groundhogg does.
Suits: WordPress site owners who want one flat fee regardless of list size
Mailster
Email newsletter plugin that runs inside WordPress
- Mailster starts at $79 per year for 1 site, renewing at full price after a first-year price of $39.
- Mailster also covers templates, forms and rSS reader.
- Mailster does not cover sales pipeline and AI agents, which Groundhogg does.
Suits: WordPress site owners who want subscriber data to stay in their own database
MailPoet
Email marketing plugin that runs inside WordPress and WooCommerce
- MailPoet starts at $8 per month for up to 500 subscribers, billed monthly.
- MailPoet has a free plan, which Groundhogg lacks.
- MailPoet also covers forms and transactional email.
- MailPoet does not cover sales pipeline and AI agents, which Groundhogg does.
Suits: WordPress and WooCommerce site owners who want email managed from the dashboard
ActiveCampaign
Email marketing and multi-step automation priced by contacts
- ActiveCampaign starts at $15 per month for up to 1,000 contacts, billed annually ($19 monthly).
- ActiveCampaign also covers forms and reports.
- ActiveCampaign does not cover AI agents, which Groundhogg does.
Suits: Businesses that run long automated sequences rather than one-off newsletters
Mautic
Open source marketing automation you can self-host
- Mautic starts at €247.50 per month, billed annually (€275 billed quarterly).
- Mautic has a free plan, which Groundhogg lacks.
- Mautic does not cover sales pipeline and AI agents, which Groundhogg does.
Suits: Teams that want marketing automation without per-contact software fees
Limits worth knowing in Groundhogg
- It runs only inside WordPress; the vendor's price comparison assumes you host it yourself.
- Sending email needs an SMTP or sending service. SMTP and SMS integrations are listed from Pro.
- A single licence covers 1, 3, 5 or 25 sites depending on the tier.
- Refunds are offered within 14 days of purchase.
Common questions
What are the alternatives to Groundhogg?
The alternatives to Groundhogg in this directory are FluentCRM, Mailster, MailPoet, ActiveCampaign and Mautic. Each one has a side-by-side comparison with Groundhogg.
Is there a free alternative to Groundhogg?
Yes. FluentCRM, MailPoet and Mautic have a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 17, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.