Groundhogg vs MailPoet (2026): which should you pick?

Pick Groundhogg if

• Fits if you run WordPress sites and want contacts and email in the same place
• Works for agencies that want one licence across many client sites

Look elsewhere if

• Not for you if you are not on WordPress, as it only runs there
• Skip it if you want email sent for you, because sending needs an SMTP or sending service, and those integrations are listed from Pro
• Watch out: the vendor's price comparison assumes you host it yourself
• Watch out: a licence covers 1, 3, 5 or 25 sites by tier, and refunds are offered within 14 days of purchase

Pick MailPoet if

• Fits if you already run a WordPress site with fewer than 500 subscribers
• Works for WooCommerce shops that want order emails and newsletters

Look elsewhere if

• Skip it if you do not use WordPress, because it needs a WordPress site
• Tight if you stay free: 500 subscribers, 5,000 emails and MailPoet branding
• Watch out: segmentation and detailed ecommerce statistics start on the $10 Business plan
• Watch out: the figures are the 500-subscriber step on monthly billing, and the price rises from there
• Not for you if you want a standalone app, since it lives in WordPress

Groundhogg

• It runs only inside WordPress; the vendor's price comparison assumes you host it yourself.
• Sending email needs an SMTP or sending service. SMTP and SMS integrations are listed from Pro.
• A single licence covers 1, 3, 5 or 25 sites depending on the tier.
• Refunds are offered within 14 days of purchase.

MailPoet

• It runs only inside WordPress, so it needs a WordPress site.
• Starter is capped at 500 subscribers and 5,000 emails a month; segmentation, detailed statistics and unbranded emails need a paid plan.
• The price rises with the subscriber count in steps up to 500,000, and the figures above are the 500-subscriber step on monthly billing.
• The pricing page says yearly billing saves up to 15%, and nonprofits can request 20% off any plan.

Groundhogg

Contact management

Contact records with tags, custom fields, notes, tasks, activity timelines, saved searches and segments inside the WordPress dashboard.

Email broadcasts

Send broadcasts, batch large sends and handle bounces and complaints; bounce handling is a Pro feature.

Automated flows

Build automations that move contacts through sequences. Conditional logic needs Pro.

Unlimited contacts

The vendor says it never charges more for extra contacts, users, flows or email sends.

Sales tools

Booking calendar, lead scoring, content restriction and a sales pipeline from the Plus tier up.

AI assistant connection

Connect Claude or ChatGPT to the CRM over MCP so an assistant can work with contacts and flows.

MailPoet

Newsletters in the WordPress dashboard

Emails are built with a drag-and-drop editor and more than 70 templates, and can pull in posts, pages and WooCommerce products.

Automated emails

Welcome emails for new subscribers and automatic notifications for newly published posts, daily, weekly or monthly.

WooCommerce emails

Abandoned cart reminders, first-purchase emails, product and category emails, and customizable WooCommerce transactional emails.

Segmentation

Business and above can segment by engagement, purchasing behavior and other properties.

Choice of sending method

Send through the MailPoet Sending Service, the web host, or a third-party SMTP service.

Groundhogg

• Basic$20

  per month for 1 site, billed annually ($240)

  Premium support, basic add-ons, premium flow steps and superlinks. No company records, booking calendar or sales pipeline.

• Plus$40

  per month for up to 3 sites, billed annually ($480)

  Adds form plugin integrations, sales, CRM and marketing add-ons, company records, booking calendar, lead scoring and sales pipeline.

• Pro$50

  per month for up to 5 sites, billed annually ($600)

  Adds SMTP, SMS, ecommerce and membership integrations and conditional logic.

• Agency$100

  per month for up to 25 sites, billed annually ($1,200)

  Adds white-label branding, all integrations and all add-ons, and permits use for clients.

MailPoet

• Starter$0

  Up to 500 subscribers and 5,000 emails a month, with forms, basic automation and summarized statistics. MailPoet branding stays on emails.

• Creator$8

  per month for up to 500 subscribers, billed monthly

  Business features without the MailPoet Sending Service, for people who send through their own host or SMTP. The price rises with the subscriber count.

• Business$10

  per month for up to 500 subscribers, billed monthly

  Unlimited emails, no MailPoet branding, priority support, segmentation and detailed ecommerce statistics. The price rises with the subscriber count.

• Agency$30

  per month for up to 500 subscribers per site, billed monthly

  Business features on up to 50 websites, with the subscriber limit counted per MailPoet install.

Groundhogg

• Nonprofit

  50% off for registered nonprofits

  A grant gives registered nonprofits 50% off annual licenses for Groundhogg Pro, MailHawk and HollerBox. It does not renew automatically, so it must be re-applied for each year.

MailPoet

• Annual discount

  Up to 15% off with yearly billing

  The pricing page says yearly billing saves up to 15% compared with monthly billing.

• Nonprofit

  20% off for nonprofits

  Nonprofits get 20% off any plan by contacting support to request it.