Bunny Stream vs Wistia (2026): which should you pick?

Pick Bunny Stream if

• Fits if you host video on your own site and want pay-as-you-use pricing
• Works for developers who upload through an API

Look elsewhere if

• Skip it if you want a free plan, because it has only a 14-day trial
• Tight if you need DRM or premium encoding: they are priced separately
• Not for you if you want a finished marketing video tool, as this is hosting and a player
• Watch out: the bill moves with storage and traffic, so a viral video raises it

Pick Wistia if

• Fits if your marketing team wants branded, ad-free video on its own site
• Works for teams that can pay $329 a month to send video leads and viewing data into HubSpot or Marketo

Look elsewhere if

• Pricey if you only need hosting for one person, at $79 a month billed annually for Business, or $99 monthly
• Pricey if you want HubSpot, Marketo or Pardot hooked up, since that needs Business + Signals at $329 a month
• Skip it if you need SSO or playback protection on a budget, as both are Enterprise-only
• Tight if you're staying free, because it's 1 user, 25 GB and Wistia branding left on the player
• Watch out: extra users are $25 each, dubbing is a paid add-on below Enterprise, and cancellations aren't refunded

Bunny Stream

• Billing is usage-based: the page shows a $1 monthly minimum, then per-GB storage and traffic prices.
• Multi-DRM, Premium Encoding and Transcribe AI are listed as separate products and their prices are not on the Stream pricing page.
• There is no separate free plan; the page offers a 14-day trial.
• A web dashboard and API only; the page lists no desktop or mobile apps.

Wistia

• The Free plan is limited to 1 user, 25 GB of storage and 200 GB of bandwidth, and keeps Wistia branding on the player.
• Marketing automation integrations and lead scoring need Business + Signals, a webinar plan or Enterprise.
• Business includes 3 users and each extra user costs $25; SSO and playback protection are Enterprise-only.
• Dubbing and AI audio descriptions are a paid add-on below Enterprise, and cancellations are not refunded.

Bunny Stream

Upload and transcoding

Upload through the API or the web video manager; videos are transcoded into several resolutions with no transcoding fee.

Replicated storage

Choose up to 8 storage regions to balance speed and cost, with files replicated across the network and served through a global load balancer.

Customizable player

The included player lets you change controls, colors and language or apply your own CSS, and you can use a third-party player instead.

Content protection

Hotlinking protection, token authentication and watermarking are listed, and an enterprise multi-DRM option targets downloads and screen recording.

AI captions and tagging

Transcribe AI generates captions, and the feature list also names AI content tagging.

Wistia

Hosting and embedding

Videos are stored in one library and played through an ad-free, customizable player that embeds on any site. Paid plans add collections, channels and playlists.

Recording studio

Record the screen, a webcam or both in the browser, or invite guests by link. Each participant is recorded locally on a separate track with a cloud backup.

Editing and AI clips

A timeline editor plus transcript-based editing, AI background-noise removal and silence trimming. Remix turns a prompt into highlight reels, cut-downs and social clips.

Analytics and lead capture

Paid plans add heatmaps, engagement graphs, A/B testing and CSV export, along with calls to action and in-video forms that collect leads.

Webinars

Webinar plans cover live, simulive and pre-recorded events with registration pages, chat, Q&A and polls, and up to 9 presenters on screen.

Automation Suite

Puts video and webinar engagement on contact records in HubSpot, Adobe Marketo Engage and Pardot for lead scoring, segmentation and triggered campaigns.

Bunny Stream

• Pay as you go$1

  per month minimum, plus storage and traffic used

  Storage from $0.01/GB and delivery from $0.005/GB. Encoding, the player and security features carry no extra fee.

Wistia

• Free$0

  1 user, up to 25 GB of storage, 200 GB of bandwidth, basic video analytics and Wistia branding on the player.

• Business$79

  per month, billed annually ($99 billed monthly)

  3 users with more at $25 each, 250 GB of storage, no Wistia branding, collections and playlists, CTAs and forms, heatmaps and A/B testing.

• Business + Signals$329

  per month, billed annually ($412 billed monthly)

  Business plus the Automation Suite: HubSpot, Marketo and Pardot integrations, lead scoring, triggered campaigns and revenue attribution.

• Webinars$429

  per month, billed annually ($537 billed monthly)

  Everything in Business plus live webinars for up to 500 attendees, 1.5-hour streams, registration pages and the Automation Suite.

• Webinars Plus$829

  per month, billed annually ($1,037 billed monthly)

  1,000 attendees, 3-hour streams, webinars embedded on your own site, simulcast to social platforms and Wistia branding removed.

• EnterpriseCustom

  Storage from 1 TB, custom users, team accounts, SSO, video playback protection and a dedicated customer success manager.

Bunny Stream

No public discounts listed.

Wistia

• Annual discount

  Save 20% with annual billing

  Wistia's pricing page labels annual billing as saving 20%: Business is $79 a month billed annually against $99 billed monthly, and Business + Signals is $329 against $412.

• Nonprofit

  Discount for nonprofit organizations

  Wistia's help center says it offers a discount to nonprofits that email its support team with documentation of their status. The size of the discount is not stated.