Camtasia vs Wondershare Filmora

Camtasia

• Tutorials, software demos and training videos built from screen recordings
• Instructional designers who need quizzes and SCORM export for an LMS
• Trying the full editor before paying, with watermarked exports

Wondershare Filmora

• Hobbyists and YouTube creators who want a desktop editor with built-in templates
• Buyers who prefer a one-time license to a subscription
• Tutorial makers who record the screen and edit in the same app

Camtasia

• The free version and the $39 Starter plan both watermark Editor exports; removing it takes Essentials at $179.88 a year or higher.
• Individual plans are billed yearly, cannot be transferred to another person and cover two devices for the same user.
• Teams of up to 99 buy a separate Business license, priced per user per year, that covers Camtasia Editor and Camtasia Snagit.
• The editor is a desktop app for Windows 10 or later and macOS 14 or later; Camtasia Online, the browser tool, offers simple editing only.

Wondershare Filmora

• The free edition adds a watermark to every exported video.
• Individual plans are single-user, and Wondershare directs business use to its Team & Business plan.
• A Perpetual license covers one platform and only updates within Filmora 16; later major versions cost extra.
• The full Creative Assets library is a separate add-on (7 days free, then $19.99 a month), and desktop licenses do not cover the mobile apps.

Camtasia

Multitrack screen recording

Records the screen, camera, system audio and microphone on separate tracks, at up to 4K, so each one can be edited on its own afterwards.

Timeline editing with drag-and-drop effects

Non-linear multitrack editing with transitions, callouts, zoom and pan, text animation and custom themes for brand colors and fonts.

Cursor editing

Cursor data is captured with the recording, so the pointer can be smoothed, enlarged, replaced or given a new path later.

Text-based editing with Audiate

Audio is transcribed so that deleting a word cuts the video, and filler words and hesitations can be removed. Included from Essentials.

Captions, quizzes and SCORM

Generates captions and subtitles, exports .srt, .json and .txt caption files, and builds interactive quizzes with SCORM packages for an LMS.

AI voices, avatars and translation

Create adds AI-written scripts and 200+ voiceover options. Pro adds 49 avatar styles, script translation and audio dubbing.

Wondershare Filmora

Timeline editing

A magnetic timeline with multi-camera editing, keyframe animation, motion and planar tracking, and rough-cut tools that remove pauses or cut from the transcript.

AI generation and analysis

Generate video from text, images or audio, extend clips, and let AI Media Analysis tag people, scenes and speech so shots are easier to find. Most AI tools spend Filmora AI credits.

Captions and voice tools

Speech-to-text covers 27 languages and text-to-speech 28. Captions sit on dedicated subtitle tracks with dynamic styles, and audio tools reduce background noise.

Screen recorder

Captures the screen, camera, microphones and system audio at the same time and keeps each source separate for editing afterwards.

Color correction and cleanup

Color tools include HSL, RGB curves, 3D LUTs and a Color Mask for grading selected areas. Cleanup tools stabilize shaky shots and reduce noise.

Creative assets

Templates, effects, titles, transitions, music and stock media. The free edition lists 1,500+ effects and filters against 18K+ on paid plans.

Camtasia

• Free$0

  Camtasia Editor with all editing features and no time limit. Exported videos are watermarked.

• Starter$39

  per year, billed yearly

  Camtasia Snagit plus a watermarked Camtasia Editor: screen capture, unlimited 4K/60fps recordings, and AI blur and redaction.

• Essentials$179.88

  per year, billed yearly

  Editor without the watermark, plus text-based editing, filler word removal, captions, cursor effects, and quizzes with SCORM export.

• Create$249

  per year, billed yearly

  Everything in Essentials, plus AI script generation and voiceover with 200+ voice options and multi-language support.

• Pro$599

  per year, billed yearly

  Everything in Create, plus AI avatars, script translation, audio dubbing, 100 million+ premium stock assets and unlimited sharing on Screencast.

• EnterpriseCustom

  Site license with a flat annual fee that covers every user, pricing locked for three years and a dedicated success manager.

Wondershare Filmora

• Free$0

  Basic editing features and export with a watermark, 15 AI Mate uses a day and a smaller set of effects, titles and stock media.

• Basic$49.99

  per year, billed yearly

  One user on Windows and Mac: watermark-free 4K export, 1 GB of cloud storage and version upgrades. AI features are paid for with credits bought separately.

• Advanced$59.99

  per year, billed yearly

  Everything in Basic plus 1,000 Filmora AI credits a month and 10 GB of cloud storage. Shown as a discount from a crossed-out $69.99.

• Perpetual$79.99

  one-time payment, for Windows or Mac

  One platform only, updates within Filmora 16, a one-time grant of 1,000 AI credits and 1 GB of cloud storage.

Camtasia

• Education

  Student offer: Camtasia for $45 a year

  Verified students in the US, Canada and the UK can get Camtasia for $45 a year through Student Beans, against a stated value of $179.88.

• Education

  Education discount for educators

  Accredited institutions can buy a discounted, transferable educator license, priced per user per year, on the Education tab of the store.

• Other savings

  Volume discount from 10 Business licenses

  The Business license is discounted for 10 or more users. Volume discounts do not apply to individual subscriptions.

Wondershare Filmora

• Lifetime license

  Perpetual license for a one-time $79.99

  A single payment buys a license for Windows or Mac with all updates to Filmora 16. Upgrades to future major versions are not included.

• Education

  Discounted plans for students and teachers

  Filmora's education store offers student plans at an educational discount to students and teachers who verify with an education email address or academic documents.