Cloze vs Missive (2026): which should you pick?

Pick Cloze if

• Fits if your work is relationships and you want contacts logged without typing them in
• Works for small teams that want shared work and assigned follow-ups

Look elsewhere if

• Not for you if you want a free plan, as it's a 14-day trial then $17 a month at least
• Skip it if you aren't in real estate and want a general tool, as the main site is now aimed at brokerages
• Pricey if you add the Concierge Service, which is $20 a user a month with a $500 monthly minimum
• Watch out: the pricing grid doesn't say in text which features sit on which plan
• Watch out: past team-member archives beyond the 5 on Platinum are $5 each a month

Pick Missive if

• Fits if a small team shares support@ or sales@ and keeps forwarding emails to each other
• Works for businesses that also talk to customers over SMS, WhatsApp or live chat

Look elsewhere if

• Tight if you're on Starter, which stops at 5 users and has no rules, integrations, API or AI assistant
• Not for you if you're a nonprofit or school hoping for a discount, as Missive says it offers none
• Pricey if you need SAML single sign-on or IP restriction, which are only on Business at $36 a user
• Watch out: there's no free plan after the 30-day trial, and yearly plans aren't refundable
• Tight if your team grows past 50 users, as Productive stops there and only Business has no cap

Cloze

• The main site is now written for real estate brokerages; the app pricing page is separate.
• The pricing grid does not show in text which features belong to which plan.
• A Concierge Service add-on costs $20 per user per month with a $500 monthly minimum.
• Past team member archives beyond the 5 included on Platinum cost $5 per archive a month.

Missive

• There is no free plan; once the 30-day trial ends a paid plan is required.
• Starter is limited to 5 users and leaves out integrations, rules, API access, the AI assistant and analytics.
• SAML single sign-on and IP restriction are only available on Business.
• Missive says it offers no discounts for students, nonprofits or schools, and yearly plans are not refundable.

Cloze

One view of everything

Emails, calls, files, notes and meetings are filed against people, companies, projects and deals automatically, without data entry.

Business email tools

Open and link tracking, reply reminders, templates, mail merge and scheduled send, with built-in Do Not Contact and GDPR support.

Smart reminders

Picks action items out of messages, reminds you when to contact key people and flags an email you would normally answer that has gone unreplied.

Team features

The business plans add shared work, assigned responsibility, privacy controls and team analytics; lead routing is also listed.

Mobile apps and add-ons

iPhone, iPad and Android apps sync calls and texts to the account. A Chrome extension and a Canva app are also listed.

Missive

Shared inboxes and team spaces

Team inboxes sit next to personal accounts, grouped into team spaces. Conversations can be assigned to a person or a team, with controls over who sees what.

Internal discussion in threads

Teammates talk about an email in an internal conversation attached to the thread, so nothing has to be forwarded or CC'd.

Collaborative drafting

Several people can write the same reply together in real time before it is sent.

Rules and automations

Automate repetitive handling such as assigning or tagging with up to 1,000 rules. Rules are available from the Productive plan.

Multi-channel inbox

Email from Gmail, Microsoft 365, iCloud or any IMAP account appears alongside SMS, WhatsApp, Messenger, Instagram and live chat conversations.

AI assistant and integrations

An AI assistant drafts and translates replies and can pull context from connected tools over MCP. It comes with Productive, along with 25+ app integrations and the API.

Cloze

• Cloze Pro$17

  per month, billed annually ($19.99 billed monthly)

  Essential tools for one person: smart AI, business-grade email and a CRM without data entry.

• Business Silver$21

  per user / month, billed annually ($24.99 billed monthly)

  Essential tools for small businesses, with team features such as shared work and assigned responsibility.

• Business Gold$29

  per user / month, billed annually ($34.99 billed monthly)

  Described as everything for a growing business.

• Business Platinum$42

  per user / month, billed annually ($49.99 billed monthly)

  Marked most popular; includes user archiving with 5 free past-member archives.

Missive

• Starter$14

  per user / month, billed yearly ($18 billed monthly)

  Up to 5 users. Email, SMS and social accounts, team spaces and inboxes, conversations and tasks. No rules or integrations.

• Productive$24

  per user / month, billed yearly ($30 billed monthly)

  Up to 50 users. Adds integrations, rules and automations, the AI assistant, basic analytics, and API and MCP access.

• Business$36

  per user / month, billed yearly ($45 billed monthly)

  Unlimited users. Adds SAML single sign-on, IP restriction, advanced analytics and personalized team onboarding.

Cloze

No public discounts listed.

Missive

• Annual discount

  20% off with yearly billing

  Billed yearly, Starter is $14 per user a month instead of $18, Productive $24 instead of $30 and Business $36 instead of $45. Missive states the yearly saving as 20%.