Cloze vs Front (2026): which should you pick?
As of Nov 13, 2026, Front grades higher than Cloze: 2.4 against 2.2 out of 4.0.
Checked Oct 4, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Cloze grades higher on value for money. Front grades higher on features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Cloze
Relationship CRM built on your email, calls and calendar
Front
Shared inbox and customer operations platform with AI and ticketing
Which one is for you
Pick Cloze if
- Fits if your work is relationships and you want contacts logged without typing them in
- Works for small teams that want shared work and assigned follow-ups
Look elsewhere if
- Not for you if you want a free plan, as it's a 14-day trial then $17 a month at least
- Skip it if you aren't in real estate and want a general tool, as the main site is now aimed at brokerages
- Pricey if you add the Concierge Service, which is $20 a user a month with a $500 monthly minimum
- Watch out: the pricing grid doesn't say in text which features sit on which plan
- Watch out: past team-member archives beyond the 5 on Platinum are $5 each a month
Pick Front if
- Fits if a support team works shared addresses all day and needs to see who has what
- Works for teams whose customers write in by email, chat, SMS and WhatsApp, on Professional at $65 a seat
Look elsewhere if
- Skip it if you're one person with one inbox, because this is built and priced for teams
- Tight if you're on Starter, with 10 seats, one channel type and 10 automation rules
- Pricey if you want the AI, as Copilot and the QA and CSAT add-ons cost $20, $20 and $10 a seat below Enterprise
- Watch out: there's no free plan, only a 14-day trial, and Enterprise is annual billing only
- Watch out: contracts over $25k must include a paid onboarding package
How we grade them
| 2.2GPAClozeFair | 2.4GPAFrontFair | |
|---|---|---|
| Value for money | CPro is $17 a month on annual billing ($19.99 monthly), and teams pay $21 to $42 a seat. That's the dearer side of email tools, where the middle is about $8. | DStarter is $25 a seat a month billed annually, which is where the dearest tenth of this category begins, and it stops at 10 seats, one channel type and 10 rules. All your channels in one inbox means Professional at $65, and Copilot is another $20 a seat until Enterprise at $105. |
| Free plan and trial | C14 days free on every plan with no card. There's no free plan after that. | CNo free plan. The trial is 14 days with all the Professional plan features and no credit card. After that it's a paid plan or nothing. |
| Features | CEmail, calendar, reminders and a CRM that needs no data entry, plus team features. But the grid doesn't say which feature sits on which plan. | BShared inboxes with assignment, ticketing, multi-step rules, analytics, a no-code knowledge base and live chat, with email, SMS, Front Chat and WhatsApp in one place from Professional up. The team-inbox job is covered; Autopilot charges from $0.05 per resolved conversation. |
| Ease of use | CNo store rating on record. You connect your email and calendar, then set up how contacts are tracked. | CNo rating on record, and this is a platform rather than an app: channels, workspaces, rules, macros and analytics to set up. Front says itself that contracts over $25k must include a paid onboarding package. |
| Platforms and integrations | BWeb, iPhone, Android and a browser extension, with Slack and Canva listed. No desktop app is named. | AWeb, Mac, Windows, iPhone and Android. It connects to HubSpot, Microsoft Dynamics 365, Asana, Aircall and WhatsApp, works with ChatGPT and Claude, and has a public API. |
| Best for | a CRM that builds itself from your email | support teams running shared inboxes at volume |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cloze and Front. How we grade
Price against what you get
Cloze starts at $17 a month and scores 2.3 out of 4 on features, ease of use and platforms. Front starts at $25 a month for each person and scores 3.0.
Front scores higher, and starts $8 a month higher: the question is whether the extra is worth that to you. Of the other email apps on the chart, 34 score higher than Cloze for less, and 5 score higher than Front for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Cloze also covers templates, email client, sales pipeline and email campaigns.
- Front also covers shared inbox and workflow automation.
At a glance
| Cloze | Front | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $17 per month, billed annually ($19.99 billed monthly) | $25 per seat / month, billed annually |
| Free plan | None | None |
| Free trial | 14-day free trial on every plan, no credit card required | 14-day free trial with all Professional plan features, no credit card required |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Cloze, Inc. | FrontApp, Inc. |
| Price read from | cloze.com | front.com |
| Checked | Nov 13, 2026 | Oct 4, 2026 |
Worth knowing
Cloze
- The main site is now written for real estate brokerages; the app pricing page is separate.
- The pricing grid does not show in text which features belong to which plan.
- A Concierge Service add-on costs $20 per user per month with a $500 monthly minimum.
- Past team member archives beyond the 5 included on Platinum cost $5 per archive a month.
Front
- There is no free plan; the 14-day trial is the only way to use Front without paying.
- Starter is capped at 10 seats and one channel type, and Professional at 50 seats.
- Copilot, Smart QA and Smart CSAT cost extra per seat on Starter and Professional.
- Enterprise is sold on annual billing only, and contracts over $25k must include a paid onboarding package.
Key features
Cloze
- One view of everything
- Emails, calls, files, notes and meetings are filed against people, companies, projects and deals automatically, without data entry.
- Business email tools
- Open and link tracking, reply reminders, templates, mail merge and scheduled send, with built-in Do Not Contact and GDPR support.
- Smart reminders
- Picks action items out of messages, reminds you when to contact key people and flags an email you would normally answer that has gone unreplied.
- Team features
- The business plans add shared work, assigned responsibility, privacy controls and team analytics; lead routing is also listed.
- Mobile apps and add-ons
- iPhone, iPad and Android apps sync calls and texts to the account. A Chrome extension and a Canva app are also listed.
Front
- Shared inboxes
- Team inboxes where incoming messages can be assigned and handled together, so everyone can see who is working on which conversation.
- Omnichannel inbox
- Professional and Enterprise combine email, SMS, Front Chat, WhatsApp and other channels in one place. Starter is limited to a single channel type.
- Ticketing and automation rules
- Ticketing for complex requests plus multi-step rules: up to 10 rules on Starter, 20 on Professional and unlimited on Enterprise.
- Front AI
- Autopilot resolves conversations from $0.05 each. Copilot ($20 per seat a month), Smart QA ($20) and Smart CSAT ($10) are add-ons that Enterprise includes.
- Analytics
- Reporting on team workload and support quality: basic analytics on Starter and advanced analytics from Professional.
- Knowledge base and live chat
- A no-code knowledge base and Front Chat let customers help themselves. Multi-language knowledge bases need Enterprise.
Plans
Cloze
Cloze Pro$17
per month, billed annually ($19.99 billed monthly)
Essential tools for one person: smart AI, business-grade email and a CRM without data entry.
Business Silver$21
per user / month, billed annually ($24.99 billed monthly)
Essential tools for small businesses, with team features such as shared work and assigned responsibility.
Business Gold$29
per user / month, billed annually ($34.99 billed monthly)
Described as everything for a growing business.
Business Platinum$42
per user / month, billed annually ($49.99 billed monthly)
Marked most popular; includes user archiving with 5 free past-member archives.
Front
Starter$25
per seat / month, billed annually
Up to 10 seats. One channel type (email, Front Chat or SMS), shared inbox, ticketing, up to 10 automation rules and basic analytics.
Professional$65
per seat / month, billed annually
Up to 50 seats. Adds omnichannel support, macros, up to 20 rules, advanced analytics, up to 5 workspaces, SSO and SCIM.
Enterprise$105
per seat / month, annual billing only
Unlimited seats, rules and macros, smart rules, custom roles, and Copilot, Smart QA and Smart CSAT included.
Ways to pay less
Cloze
No public discounts listed.
Front
- Annual discount
Save 24% with annual billing
Front's pricing page states a 24% saving for annual billing. The prices it lists for Starter ($25) and Professional ($65) are the annually billed rates per seat a month.
Common questions
Which is cheaper, Cloze or Front?
As of Nov 13, 2026, Cloze starts at $17 per month, billed annually ($19.99 billed monthly), and Front starts at $25 per seat / month, billed annually. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Cloze or Front?
As of Nov 13, 2026, neither Cloze nor Front has a free plan. Both have a free trial.
Which platforms do Cloze and Front run on?
As of Nov 13, 2026, only Cloze lists a browser extension and only Front lists macOS and Windows apps. Both list a web app and iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.