Cloze vs Gmelius (2026): which should you pick?

Pick Cloze if

• Fits if your work is relationships and you want contacts logged without typing them in
• Works for small teams that want shared work and assigned follow-ups

Look elsewhere if

• Not for you if you want a free plan, as it's a 14-day trial then $17 a month at least
• Skip it if you aren't in real estate and want a general tool, as the main site is now aimed at brokerages
• Pricey if you add the Concierge Service, which is $20 a user a month with a $500 monthly minimum
• Watch out: the pricing grid doesn't say in text which features sit on which plan
• Watch out: past team-member archives beyond the 5 on Platinum are $5 each a month

Pick Gmelius if

• Fits if your team runs support@ or ops@ from Gmail and wants to stay there
• Works for managers who need SLA, workload and response-time reports on email, from Growth at $25

Look elsewhere if

• Skip it if your team is on Outlook, as it only works with Gmail and Google Workspace
• Pricey if you came for shared inboxes, which start on Growth at $25 a user, not on the $19 plan
• Tight if you're a bigger team eyeing Meli, which is capped at 5 users and has no automation rules
• Watch out: there's no free plan, the account is suspended after the 7-day trial, and every member must be on the same plan
• Watch out: Growth caps rule runs at 10,000 a month, and CRM links and webhooks need Pro at $40

Cloze

• The main site is now written for real estate brokerages; the app pricing page is separate.
• The pricing grid does not show in text which features belong to which plan.
• A Concierge Service add-on costs $20 per user per month with a $500 monthly minimum.
• Past team member archives beyond the 5 included on Platinum cost $5 per archive a month.

Gmelius

• It works only with Gmail and Google Workspace accounts; each user is a Google email account on the subscription.
• There is no free plan, and every member of a team must be on the same plan.
• The $19 Meli plan is capped at 5 users and has no automation rules; shared inboxes and shared labels start at Growth.
• The extension is offered for Chrome, Brave, Opera and Edge. On phones and tablets Gmelius is a progressive web app (PWA).

Cloze

One view of everything

Emails, calls, files, notes and meetings are filed against people, companies, projects and deals automatically, without data entry.

Business email tools

Open and link tracking, reply reminders, templates, mail merge and scheduled send, with built-in Do Not Contact and GDPR support.

Smart reminders

Picks action items out of messages, reminds you when to contact key people and flags an email you would normally answer that has gone unreplied.

Team features

The business plans add shared work, assigned responsibility, privacy controls and team analytics; lead routing is also listed.

Mobile apps and add-ons

iPhone, iPad and Android apps sync calls and texts to the account. A Chrome extension and a Canva app are also listed.

Gmelius

Shared inboxes in Gmail

Group addresses are handled from each person's own Gmail, with assignments, collision detection, shared drafts, team read statuses, tags, and notes with @mentions on a thread.

Meli assistant

Drafts email replies for review, sorts and classifies incoming mail, schedules meetings and follows up. Drafts land in the inbox and nothing is sent without approval.

AI agents

An agent is a standing instruction for one job: it reads incoming mail, acts in connected apps such as a CRM, logs each step, and hands off to a person when its confidence is low.

Automation rules

Rules cover auto-replies, tagging, round-robin and load-balanced assignment, and response-time SLAs. Growth allows up to 10,000 rule executions a month and Pro up to 100,000.

Email analytics

Reports on conversations, team performance, productivity, SLA response times and tags, with weekly or monthly digests by email and CSV export.

Shared labels, views and boards

Gmail labels can be shared across a team, and the plan comparison also lists custom views, Kanban board views, shared email templates and email permalinks.

Cloze

• Cloze Pro$17

  per month, billed annually ($19.99 billed monthly)

  Essential tools for one person: smart AI, business-grade email and a CRM without data entry.

• Business Silver$21

  per user / month, billed annually ($24.99 billed monthly)

  Essential tools for small businesses, with team features such as shared work and assigned responsibility.

• Business Gold$29

  per user / month, billed annually ($34.99 billed monthly)

  Described as everything for a growing business.

• Business Platinum$42

  per user / month, billed annually ($49.99 billed monthly)

  Marked most popular; includes user archiving with 5 free past-member archives.

Gmelius

• Meli$19

  per user / month, billed yearly ($21 billed monthly)

  AI assistant for Gmail that drafts replies, sorts email, schedules meetings and follows up. Up to 5 users and 5,000 email conversations a month.

• Growth$25

  per user / month, billed yearly ($33 billed monthly)

  Adds unlimited shared inboxes and labels, automation rules, auto-assignment, shared templates, SLA and email analytics, and the API. Up to 50 users.

• Pro$40

  per user / month, billed yearly ($50 billed monthly)

  Adds AI dispatching assistants, CRM integrations, webhooks, advanced team analytics, custom user permissions, and backups of Gmail and Drive.

• EnterpriseCustom

  Bespoke AI assistants, custom integrations and reports, user provisioning and no usage caps. Minimum of 50 users.

Cloze

No public discounts listed.

Gmelius

• Annual discount

  Lower per-user price with yearly billing

  The pricing page shows Meli at $19 a user a month billed yearly against $21 monthly, Growth at $25 against $33, and Pro at $40 against $50.

• Nonprofit

  30% to 50% off for non-profits

  Non-profits and NGOs with 5 or more users can request 30% off Growth, Pro or Enterprise on annual billing, or 50% off from 20 users, by emailing sales with proof of status.

• Education

  Same discount for educational institutions

  The pricing FAQ extends the non-profit discount to educational institutions: 30% off for 5 to 19 users and 50% off for 20 or more, on annual billing.