FreshBooks vs Zoho Books
We give FreshBooks a 2.6 GPA and Zoho Books a 3.4, out of 4.0. Zoho Books grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
FreshBooks
Invoicing and accounting for freelancers and service businesses
Zoho Books
Online accounting from Zoho, with a free plan and six paid tiers
How we grade them
| 2.6GPAFreshBooksGood | 3.4GPAZoho BooksVery good | |
|---|---|---|
| Value for money | DLite is $23 a month, right at this category's middle, but it bills only 5 clients and has tax-time reports only. Accounting reports and bank reconciliation start on Plus at $43, and every extra team member is $11 a month on top. | BStandard is $15 a month billed yearly ($20 monthly) for the whole business with 3 users, right at the cheaper quarter of this category. It already has bank feeds, sales tax, 1099 e-filing and API access. |
| Free plan and trial | CA 30-day free trial with no card needed, which is fair. There's no free plan, though, and the 80% off for 4 months is a discount, not a trial: after that you pay the full $23, $43 or $70. | BFree for businesses under $50K revenue a year: 1 user plus an accountant, 1,000 invoices a year, bank reconciliation, 1099s and 50+ reports. One person could live on it, though automatic bank feeds need Standard. |
| Features | BInvoices, estimates, proposals, retainers, online payments, unlimited time tracking, expenses, double-entry reports, bank reconciliation, accounts payable on Premium and payroll run with Gusto. That's the whole job for a business that bills clients. | BInvoices, bills, bank feeds, sales tax, 1099s, projects, multiple currencies, inventory up to warehouses and batch tracking, budgets, custom modules and AI that answers questions about the books. That covers the whole job. |
| Ease of use | A4.7 from 10,979 App Store ratings, the top band for accounting apps. It's built around sending an invoice, which is the first thing most small business owners need to do. | A4.81 from 5,247 App Store ratings, the top band for accounting apps. Receipt autoscans work on every plan, the free one included, which saves typing. |
| Platforms and integrations | BWeb, iPhone and Android, with card payments through Stripe, Apple Pay, Google Pay, Affirm and Afterpay, and payroll through Gusto. There's no desktop app, which keeps it off an A. | AWeb, Windows, iPhone and Android, with an API from Standard up and links to Shopify, Amazon, eBay, Etsy and the rest of Zoho. That's the full spread. |
| Best for | invoicing first, with the books behind it | a real free plan with room to grow |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: FreshBooks and Zoho Books. How we grade
Price against what you get
FreshBooks starts at $23 a month and scores 3.3 out of 4 on features, ease of use and platforms. Zoho Books starts at $15 a month and scores 3.7.
Zoho Books scores higher and starts $8 a month lower. Of the other accounting and invoicing tools on the chart, 1 scores higher than FreshBooks for less, and none scores higher than Zoho Books for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- FreshBooks starts at $23 per month, billed monthly. Zoho Books starts at $15 per organization / month, billed annually.
- Zoho Books has a free plan. FreshBooks does not, though it has a free trial.
- Only Zoho Books lists a Windows app.
- FreshBooks also covers time tracking and payroll.
At a glance
| FreshBooks | Zoho Books | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $23 per month, billed monthly | $15 per organization / month, billed annually |
| Free plan | None | Free plan for businesses with under $50K revenue a year: 1 user plus 1 accountant, invoices, quotes, expenses, bank reconciliation, 1099s and 50+ reports, with email support. |
| Free trial | 30-day free trial, no credit card required | 14-day free trial of the paid plans |
| Web | ||
| Windows | ||
| iOS | ||
| Android | ||
| Made by | FreshBooks | Zoho |
| Price read from | freshbooks.com | zoho.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
FreshBooks
- Freelancers and consultants who bill a handful of clients for their time
- Service businesses that send estimates, proposals and retainers
- Owners who want invoicing first and accounting reports second
Zoho Books
- Very small businesses that want a free plan with real double-entry books
- Companies already using other Zoho apps
- Growing product businesses that will need inventory and warehouses later
Worth knowing
FreshBooks
- The advertised prices are 80% off for 4 months; plans then renew at $23, $43 or $70 a month.
- Lite bills only 5 clients and Plus 50, counting archived clients; each extra team member costs $11 a month.
- Payroll costs $40 a month plus $6 per employee, files US federal and state taxes, and is not available during the free trial.
- Advanced Payments is a $20 a month add-on on every plan except Select.
Zoho Books
- The free plan stays free only while revenue is under $50K a financial year, and paid add-ons other than autoscans cannot be added to it.
- Each plan caps users at 3, 5, 10, 10 or 15; more cost $3 per user a month, or $2.50 billed annually.
- Every plan caps invoices and bills a year: 1,000 on Free, 5,000 on Standard, 10,000 on Professional and 25,000 on Premium.
- These are US prices; Zoho lists separate editions for 18 countries plus a global one, including the UK, Canada, India and Australia.
Key features
FreshBooks
- Invoices, estimates and proposals
- Recurring invoices, late fees and automatic reminders on every plan. Proposals and client retainers start on Plus.
- Online payments
- Clients pay by card, ACH bank transfer, Apple Pay, Google Pay, or Affirm and Afterpay. Card payments through FreshBooks Payments cost 2.9% plus $0.30.
- Time tracking and projects
- Unlimited time tracking on every plan, with project budgets and billing. Project profitability reports need Premium.
- Expenses and receipts
- Bank import, mileage tracking on mobile and unlimited expenses. Receipt scanning starts on Plus, and bill line-item capture on Premium.
- Double-entry accounting
- Accounting reports, bank reconciliation and accountant access start on Plus. Lite has tax-time reports only.
- FreshBooks Payroll
- Payroll run with Gusto inside FreshBooks: unlimited pay runs, free direct deposit, and federal and state payroll tax filing.
Zoho Books
- Invoicing and online payments
- Quotes, invoices, recurring invoices, retention payments and automatic reminders, with a customer portal for paying online.
- Banking and reconciliation
- Reconcile accounts on every plan. Automatic bank feeds start on Standard, along with recurring expenses and period locking.
- US tax and 1099s
- Track sales and use tax, manage W-9s and 1099 contractors, and e-file 1099-MISC and 1099-NEC forms from Standard up.
- Projects and inventory
- Professional adds timesheets, project profitability and basic inventory. Elite adds warehouses, serial and batch tracking and shipping labels.
- Automation and customization
- Workflows, approvals and custom roles from Professional; custom modules, buttons and functions from Premium; Blueprints on Elite.
- AI in accounting
- Ask questions about the books in plain English, spot anomalies and automate collections, plus receipt autoscans on every plan.
Plans
FreshBooks
Lite$23
per month for 5 billable clients, billed monthly
Advertised at $4.60 a month for the first 4 months. Invoices, estimates, expenses, online payments and tax-time reports.
Plus$43
per month for 50 billable clients, billed monthly
Advertised at $8.60 a month for the first 4 months. Adds proposals, retainers, accounting reports, receipt scanning and accountant access.
Premium$70
per month for unlimited clients, billed monthly
Advertised at $14 a month for the first 4 months. Adds project profitability, accounts payable, bill line-item capture and custom email templates.
SelectCustom
Unlimited clients, lower card fees, Advanced Payments included, 2 team members, unbranded emails and dedicated phone support.
Zoho Books
Free$0
Revenue under $50K a year. 1 user and 1 accountant, up to 1,000 invoices a year, recurring invoices, payment reminders and 1099 filing.
Standard$15
per organization / month, billed annually
$20 billed monthly. 3 users, bank feeds, sales and use tax, 1099 e-filing, custom reports, API access and 5,000 invoices a year.
Professional$40
per organization / month, billed annually
$50 billed monthly. 5 users, sales and purchase orders, multiple currencies, timesheets, project profitability, retainers and inventory.
Premium$60
per organization / month, billed annually
$70 billed monthly. 10 users, fixed assets, budgets, cash flow forecasting, a vendor portal and custom modules.
Elite$120
per organization / month, billed annually
$150 billed monthly. 10 users, advanced inventory with warehouses and batch tracking, Etsy, eBay and Amazon channels, and up to 2 Shopify stores.
Ultimate$240
per organization / month, billed annually
$275 billed monthly. 15 users and built-in business intelligence with 50+ prebuilt visualizations, KPI tracking and embeddable reports.
Ways to pay less
FreshBooks
- Other savings
80% off the first 4 months
New customers pay 20% of the Lite, Plus or Premium price for 4 months, then the full monthly price. The page calls it a limited-time offer.
- Annual discount
10% off with yearly billing
Yearly plans cost $248.40 for Lite, $464.40 for Plus and $756 for Premium, 10% less than paying monthly.
Zoho Books
- Annual discount
Save up to 25% with yearly billing
Yearly billing cuts Standard from $20 to $15 a month, Professional from $50 to $40, Premium from $70 to $60, Elite from $150 to $120 and Ultimate from $275 to $240.
