Gmelius vs Mailbutler

Gmelius

• Teams that run support@ or ops@ addresses from Gmail
• Google Workspace teams that want AI agents acting on incoming mail
• Managers who need SLA, workload and response-time reports on email

Mailbutler

• People who want tracking and templates inside Apple Mail, Gmail or Outlook
• Teams sharing an info@ or sales@ inbox without moving to a new mail app
• Mixed teams whose members use different email clients

Gmelius

• It works only with Gmail and Google Workspace accounts; each user is a Google email account on the subscription.
• There is no free plan, and every member of a team must be on the same plan.
• The $19 Meli plan is capped at 5 users and has no automation rules; shared inboxes and shared labels start at Growth.
• The extension is offered for Chrome, Brave, Opera and Edge. On phones and tablets Gmelius is a progressive web app (PWA).

Mailbutler

• It is an add-on, not a mail client: it runs inside Apple Mail, Gmail in Chrome, Safari or Edge, and Outlook. The iOS and Android apps are companions that need a desktop install.
• The free Starter plan puts a visible Mailbutler watermark on sent emails and covers only basic tracking and signatures.
• The AI Smart Assistant, per-recipient tracking and full open history need the Smart plan at $11 per user / month, billed yearly.
• HubSpot and Salesforce tracking sync, a custom tracking subdomain and IP exclusion are limited to Business. Custom SMTP is listed as coming soon.

Gmelius

Shared inboxes in Gmail

Group addresses are handled from each person's own Gmail, with assignments, collision detection, shared drafts, team read statuses, tags, and notes with @mentions on a thread.

Meli assistant

Drafts email replies for review, sorts and classifies incoming mail, schedules meetings and follows up. Drafts land in the inbox and nothing is sent without approval.

AI agents

An agent is a standing instruction for one job: it reads incoming mail, acts in connected apps such as a CRM, logs each step, and hands off to a person when its confidence is low.

Automation rules

Rules cover auto-replies, tagging, round-robin and load-balanced assignment, and response-time SLAs. Growth allows up to 10,000 rule executions a month and Pro up to 100,000.

Email analytics

Reports on conversations, team performance, productivity, SLA response times and tags, with weekly or monthly digests by email and CSV export.

Shared labels, views and boards

Gmail labels can be shared across a team, and the plan comparison also lists custom views, Kanban board views, shared email templates and email permalinks.

Mailbutler

Email tracking

Shows when a message was first opened and its links first clicked, with real-time notifications. Full open history, device and location details and per-recipient tracking start at the Smart plan.

Templates and mail merge

Message templates with placeholders, and mail merge that fills them from Apple, Google or Outlook contacts, HubSpot, Salesforce or a CSV file. Both start at the Professional plan.

Inbox collaboration

On a shared inbox you already have, teammates can assign emails, see who is viewing or replying to a message, and share notes, tasks and color-coded tags.

Automations

Rules made of a trigger, optional conditions and actions can tag emails, add notes or tasks and apply signatures when a draft is created, an email is sent or opened, or a link is clicked.

Smart Assistant

The AI assistant drafts emails and replies from a few keywords, corrects and rephrases drafts, summarizes messages and finds to-dos in them. It is part of the Smart and Business plans.

Email signatures

Signature templates, custom HTML signatures, call-to-action buttons and team sharing are on every plan. UTM link personalization and dynamic content need Business.

Gmelius

• Meli$19

  per user / month, billed yearly ($21 billed monthly)

  AI assistant for Gmail that drafts replies, sorts email, schedules meetings and follows up. Up to 5 users and 5,000 email conversations a month.

• Growth$25

  per user / month, billed yearly ($33 billed monthly)

  Adds unlimited shared inboxes and labels, automation rules, auto-assignment, shared templates, SLA and email analytics, and the API. Up to 50 users.

• Pro$40

  per user / month, billed yearly ($50 billed monthly)

  Adds AI dispatching assistants, CRM integrations, webhooks, advanced team analytics, custom user permissions, and backups of Gmail and Drive.

• EnterpriseCustom

  Bespoke AI assistants, custom integrations and reports, user provisioning and no usage caps. Minimum of 50 users.

Mailbutler

• Starter (free)$0

  Basic open and link tracking, real-time notifications and email signatures with team sharing. Sent emails include a visible Mailbutler watermark.

• Starter$4

  per user / month, billed yearly ($5 billed monthly)

  The paid version of Starter with the same feature list. The pricing page attaches the watermark to the free-forever version.

• Professional$7

  per user / month, billed yearly ($9 billed monthly)

  Adds message templates, mail merge, email assignments, collaborator status, shared notes and tasks, tags and automations.

• Smart$11

  per user / month, billed yearly ($14 billed monthly)

  Adds the AI Smart Assistant, full open and click history, device and location details, per-recipient tracking, Smart Follow-ups and Smart Timing.

• Business$24

  per user / month, billed yearly ($32 billed monthly)

  Adds HubSpot and Salesforce tracking sync, a custom tracking subdomain, IP exclusion, UTM link personalization and dynamic signature content.

Gmelius

• Annual discount

  Lower per-user price with yearly billing

  The pricing page shows Meli at $19 a user a month billed yearly against $21 monthly, Growth at $25 against $33, and Pro at $40 against $50.

• Nonprofit

  30% to 50% off for non-profits

  Non-profits and NGOs with 5 or more users can request 30% off Growth, Pro or Enterprise on annual billing, or 50% off from 20 users, by emailing sales with proof of status.

• Education

  Same discount for educational institutions

  The pricing FAQ extends the non-profit discount to educational institutions: 30% off for 5 to 19 users and 50% off for 20 or more, on annual billing.

Mailbutler

• Annual discount

  Up to 25% off with yearly billing

  The pricing page advertises up to 25% off for yearly billing: Professional is $7 a user a month against $9 monthly, Smart $11 against $14, and Business $24 against $32.