MailBluster vs Mailcoach (2026): which should you pick?
As of Nov 12, 2026, MailBluster grades higher than Mailcoach: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
MailBluster grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
MailBluster
Email marketing with unlimited contacts, on your own SMTP or managed
Mailcoach
Email campaigns priced by emails sent, hosted or self-hosted
Which one is for you
Pick MailBluster if
- Fits if you already have an Amazon SES account and want to avoid list-size pricing
- Works for ecommerce senders on WordPress or WooCommerce
Look elsewhere if
- Tight if you stay free: 3,000 emails in total, not a month
- Watch out: your SMTP provider bills you separately, and Amazon SES adds a small SNS charge past 100,000 requests
- Watch out: Pro and Executive are shown only as billed yearly, with no monthly price
- Skip it if you want one bill, as the managed plans cost more and stop at 250,000 emails a month on the page
- Not for you if you want a mobile or desktop app, as it is web only
Pick Mailcoach if
- Fits if you have a big list but only email it a few times a month
- Works for teams that want data kept in the EU, or Laravel developers who want email inside their own app
Look elsewhere if
- Skip it if you need sign-up forms or landing pages built in, as none are named
- Pricey if you email a large list every day, since every email past 2,000 is billed
- Not for you if you like paying yearly, as usage is billed monthly with VAT on top and there's no annual plan
- Watch out: each team picks Mailcoach's sending or its own provider, not both
- Watch out: the self-hosted version is a separate license whose dollar price couldn't be read
How we grade them
| 2.4GPAMailBlusterFair | 2.2GPAMailcoachFair | |
|---|---|---|
| Value for money | B$5 a month plus $0.60 per 1,000 emails on yearly billing is inside the cheapest quarter, before your SMTP provider's fees. A managed plan with sending included is $15.30 for 10,000 emails. | C$9.99 a month with 2,000 emails, then $0.002 an email, a few cents above the cheaper quarter of email tools. Contacts are unlimited, so list size doesn't change the bill, and sending through your own provider halves the per-email fee. |
| Free plan and trial | CStarter is free with your own SMTP, but it allows 3,000 emails in total and keeps MailBluster branding. There is also a 14-day trial of Managed plans with no card. | CNo free plan, but there's a 14-day trial with no card needed. That's time to import a list and send a first campaign. |
| Features | CUnlimited leads, automation, A/B testing, custom fields, a WordPress plugin and API access. The listing shows no forms or landing pages. | CCampaigns with segments, split tests and analytics, no-code automations, transactional email, pre-send checklists and a newsletter archive. That covers the basics, but no sign-up forms or landing page builder are named among its features. |
| Ease of use | CA web app where you connect your own SMTP provider on the cheaper plans, which is setup work. No rating on record. | CNo App Store rating on record and no phone app. The hosted version is a normal web app, though you first choose its sending or your own provider, and the self-hosted one needs a Laravel developer. |
| Platforms and integrations | BWeb only, with WordPress, WooCommerce, Salesforce, Zoho, Zapier, Make, Pabbly Connect and Amazon SES. | BWeb, with an API and sending through Postmark, Mailgun, Amazon SES, Brevo or any SMTP server, and developers can run it inside a Laravel app. No desktop or phone app, so B is the ceiling. |
| Best for | senders who bring their own SMTP and want low fees | big lists you only email now and then |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MailBluster and Mailcoach. How we grade
Price against what you get
MailBluster starts at $5 a month and scores 2.3 out of 4 on features, ease of use and platforms. Mailcoach starts at $9.99 a month and scores 2.3.
They score the same, and MailBluster starts $4.99 a month lower. Of the other email marketing and newsletter tools on the chart, 2 score higher than MailBluster for less, and 8 score higher than Mailcoach for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mailcoach is self-hostable, according to its own site.
- MailBluster also covers transactional email and a/B testing.
At a glance
| MailBluster | Mailcoach | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $5 per month, plus $0.60 per 1,000 emails, billed yearly | $9.99 per month with 2,000 emails, plus $0.002 per extra email |
| Free plan | Starter plan with your own SMTP provider: up to 3,000 emails in total, with MailBluster branding on your emails. No credit card needed. | None |
| Free trial | 14-day free trial of Managed plans, up to 100 emails a day, no credit card required | 14-day free trial, no credit card required |
| Web | ||
| Made by | MailBluster | Spatie |
| Price read from | mailbluster.com | mailcoach.app |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
MailBluster
- With your own SMTP, provider fees are extra; Amazon SES also adds a small Amazon SNS charge past 100,000 requests a month.
- The Starter plan allows 3,000 emails in total, not per month, and keeps MailBluster branding.
- Managed plans cover up to 250,000 emails a month on the page; above that it is sold through sales.
- Pro and Executive are shown as billed yearly, and the page does not show a monthly price for them.
Mailcoach
- There is no annual plan: usage is invoiced monthly, and prices exclude VAT.
- Each team must choose either Mailcoach's sending or its own provider, not both.
- The self-hosted Laravel version is a separate license bought through spatie.be, with a year of updates per purchase; its dollar price could not be read.
- The pricing page names no sign-up forms or landing page builder among its features.
Key features
MailBluster
- No list-size pricing
- Every plan allows unlimited leads; cost follows the number of emails sent.
- Bring your own SMTP
- Connects to Amazon SES, Postmark, Mailgun or SMTP2GO, whose own sending fees are billed by those providers.
- Managed sending
- Managed plans include sending infrastructure, IP blacklist monitoring and sender reputation management, with no separate SMTP account.
- Automation and A/B testing
- Pro and above include automation and A/B testing, with unlimited automation workflows on Executive.
- Ecommerce and WordPress connections
- A WordPress plugin and WooCommerce connection, plus Salesforce, Zoho, Zapier, Make and other connectors.
Mailcoach
- Campaigns
- Newsletters with segmentation, split testing, open and click analytics, pre-send checklists and a searchable archive of past issues.
- Automations
- Workflows for onboarding, lead nurturing and other sequences, built without code.
- Transactional email
- Edit, send and track transactional emails in the same app, sent from your product through Mailcoach's API.
- Unlimited contacts
- Contacts, lists and audiences cost nothing extra; the bill depends only on how many emails go out each month.
- Bring your own provider
- Send through Postmark, Mailgun, Brevo, Amazon SES or any SMTP server instead of Mailcoach's own sending, at half the per-email fee.
- EU hosting and GDPR
- Data is stored encrypted in the EU, and open and click tracking can be switched off.
Plans
MailBluster
Starter$0
Bring your own SMTP provider. Up to 3,000 emails in total, with MailBluster branding. Meant for testing before upgrading.
Pro$5
per month, plus $0.60 per 1,000 emails (billed yearly)
Bring your own SMTP. Unlimited leads, automation, A/B testing, custom fields, no MailBluster branding, WordPress plugin and API access. SMTP fees are billed separately.
Executive$10
per month, plus $0.60 per 1,000 emails (billed yearly)
Pro plus dedicated 1-1 setup and support, 3 years of data retention, unlimited automation workflows and a 5% yearly reward on email sending.
Managed$15.30
per month for up to 10,000 emails, billed annually ($17 monthly)
MailBluster sends for you, with SMTP included. Steps up to 250,000 emails a month. Extra emails on the 10,000 pack cost $1.96 per 1,000.
Mailcoach
Pay as you go$9.99
per month with 2,000 emails, plus $0.002 per extra email
Unlimited contacts, lists and automations, campaigns, transactional email and the API. Extra emails cost $0.001 each when sent through your own provider.
Ways to pay less
MailBluster
- Annual discount
10% off Managed plans paid yearly
The pricing page marks yearly payment on Managed plans as saving 10%.
Mailcoach
No public discounts listed.
Common questions
Which is cheaper, MailBluster or Mailcoach?
As of Nov 12, 2026, MailBluster is cheaper to start with: $5 a month, against $9.99 a month for Mailcoach. MailBluster starts at $5 per month, plus $0.60 per 1,000 emails, billed yearly, and Mailcoach starts at $9.99 per month with 2,000 emails, plus $0.002 per extra email.
Which has a free plan, MailBluster or Mailcoach?
As of Nov 12, 2026, only MailBluster has a free plan. Mailcoach does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.