Vidalytics vs Wistia (2026): which should you pick?
As of Nov 13, 2026, Wistia grades higher than Vidalytics: 2.4 against 2.0 out of 4.0.
Checked Oct 6, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Wistia grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Vidalytics
Video player and analytics for sales pages and funnels
Wistia
Video hosting, recording and webinars for marketing teams
Which one is for you
Pick Vidalytics if
- Fits if you run video sales letters or funnels and want to see where viewers drop off
- Works for marketers who need to A/B test two videos on one page
Look elsewhere if
- Pricey if you need Pro features, with heatmaps and conversion tracking at $63 a month
- Tight if you have many videos: Starter stores 5, Pro 20 and Premium 50
- Skip it if you need a team: multiple users start on Premium at $119 a month
- Watch out: the free plan's video limit isn't stated on the pricing page
Pick Wistia if
- Fits if your marketing team wants branded, ad-free video on its own site
- Works for teams that can pay $329 a month to send video leads and viewing data into HubSpot or Marketo
Look elsewhere if
- Pricey if you only need hosting for one person, at $79 a month billed annually for Business, or $99 monthly
- Pricey if you want HubSpot, Marketo or Pardot hooked up, since that needs Business + Signals at $329 a month
- Skip it if you need SSO or playback protection on a budget, as both are Enterprise-only
- Tight if you're staying free, because it's 1 user, 25 GB and Wistia branding left on the player
- Watch out: extra users are $25 each, dubbing is a paid add-on below Enterprise, and cancellations aren't refunded
How we grade them
| 2.0GPAVidalyticsFair | 2.4GPAWistiaFair | |
|---|---|---|
| Value for money | DStarter is $19 a month billed yearly for 5 videos. Heatmaps, segmentation and conversion tracking start on Pro at $63, which is in the dearest tenth of video tools. | DBusiness is $79 a month billed annually for 3 users, with extras at $25 each, against a $10 middle for this category and a dearest tenth starting at $38. The marketing automation hookups need Signals at $329, and webinars start at $429. |
| Free plan and trial | CA free plan is listed as free forever with fewer analytics, and paid plans have a 14-day trial. The free plan's own limits aren't published. | BFree gives 25 GB of storage, 200 GB of bandwidth, basic analytics, the recording studio and transcript editing, enough for one person to work on. The player keeps Wistia's branding, and it's one user. |
| Features | CSmart autoplay, CTAs, gates, A/B tests and analytics. Storage is capped at 5, 20 or 50 videos, and the API and multiple users start on Premium. | BAn ad-free customizable player that embeds anywhere, a recording studio with each guest on a separate track, timeline and transcript editing, AI clips from a prompt, heatmaps, A/B tests, in-video lead forms and webinars with 9 presenters. No gap in the core job. |
| Ease of use | CNo store rating on record. You set up players, gates and integrations for each page. | CNo store rating on record, and the work here is building things: player settings, collections, calls to action, embeds and forms. Pushing viewing data into HubSpot or Marketo is a project on its own, on a pricier plan. |
| Platforms and integrations | BWeb only, but with Google Analytics, Facebook, Zapier, Make, Segment and Shopify, plus an API on Premium. | BA browser app and nothing else, with no desktop or phone app listed, but it connects to HubSpot, Marketo Engage, Pardot, Google Analytics, Mailchimp, Klaviyo and LinkedIn, and there's an API. |
| Best for | video sales pages with watch-time analytics | video hosting for marketing teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Vidalytics and Wistia. How we grade
Price against what you get
Vidalytics starts at $19 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wistia starts at $79 a month and scores 2.7.
Wistia scores higher, and starts $60 a month higher: the question is whether the extra is worth that to you. Of the other screen recording and video tools on the chart, 29 score higher than Vidalytics for less, and 15 score higher than Wistia for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Vidalytics also covers forms and a/B testing.
- Wistia also covers transcription, noise cancellation, screen recording and video editing.
At a glance
| Vidalytics | Wistia | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $19 per month, billed annually ($24 billed monthly) | $79 per month, billed annually ($99 billed monthly), with 3 users |
| Free plan | A Free plan is listed as free forever, with a reduced set of analytics metrics; its other limits are not stated on the pricing page. | 1 user, up to 25 GB of storage and 200 GB of bandwidth, basic video analytics, the recording studio and transcript-based editing. The player carries Wistia branding. |
| Free trial | 14-day trial on the paid plans | Free trial of Business with no credit card; the webinar plans state a 14-day trial |
| Web | ||
| Made by | Vidalytics | Wistia |
| Price read from | vidalytics.com | wistia.com |
| Checked | Nov 13, 2026 | Oct 6, 2026 |
Worth knowing
Vidalytics
- Storage is capped by plan: 5, 20 and 50 videos on Starter, Pro and Premium.
- Multiple users and the Vidalytics API start on Premium; heatmaps, segmentation and conversion tracking start on Pro.
- Pricing page shows monthly and annual prices; the free plan's own limits are not listed there.
- Browser-based only; no desktop or mobile apps are listed.
Wistia
- The Free plan is limited to 1 user, 25 GB of storage and 200 GB of bandwidth, and keeps Wistia branding on the player.
- Marketing automation integrations and lead scoring need Business + Signals, a webinar plan or Enterprise.
- Business includes 3 users and each extra user costs $25; SSO and playback protection are Enterprise-only.
- Dubbing and AI audio descriptions are a paid add-on below Enterprise, and cancellations are not refunded.
Key features
Vidalytics
- Smart playback
- Smart Autoplay falls back to muted autoplay when sound is blocked, and Resume Play lets returning viewers continue where they stopped.
- Calls to action and play gates
- Show CTA buttons, opt-in forms and countdown timers at set points in a video, or when a viewer pauses.
- Engagement analytics
- Second-by-second engagement graphs, funnel view, heatmaps, audience segmentation and conversion tracking; the Free plan has fewer metrics.
- Experiments
- Native A/B tests between two videos in the same placement, optimizing for CTA clicks, conversions, watch time or revenue.
- AI tools
- AI closed captions, a script analyzer, a video analysis assistant and AI-generated summaries and chapters for search indexing.
Wistia
- Hosting and embedding
- Videos are stored in one library and played through an ad-free, customizable player that embeds on any site. Paid plans add collections, channels and playlists.
- Recording studio
- Record the screen, a webcam or both in the browser, or invite guests by link. Each participant is recorded locally on a separate track with a cloud backup.
- Editing and AI clips
- A timeline editor plus transcript-based editing, AI background-noise removal and silence trimming. Remix turns a prompt into highlight reels, cut-downs and social clips.
- Analytics and lead capture
- Paid plans add heatmaps, engagement graphs, A/B testing and CSV export, along with calls to action and in-video forms that collect leads.
- Webinars
- Webinar plans cover live, simulive and pre-recorded events with registration pages, chat, Q&A and polls, and up to 9 presenters on screen.
- Automation Suite
- Puts video and webinar engagement on contact records in HubSpot, Adobe Marketo Engage and Pardot for lead scoring, segmentation and triggered campaigns.
Plans
Vidalytics
Free$0
Listed as free forever, with restricted analytics; the pricing page does not give its video limit.
Starter$19
per month, billed annually ($24 billed monthly)
Unbranded player, 5 videos stored, smart playback features, engagement analytics and basic integrations.
Pro$63
per month, billed annually ($79 billed monthly)
20 videos stored, Vid Conditions, heatmaps and segmentation, conversion tracking and advanced integrations.
Premium$119
per month, billed annually ($149 billed monthly)
50 videos stored, interactive Smart Vids, AI closed captions, multiple users, API access and priority support.
EnterpriseCustom
Scalable storage, unlimited users and video analytics, account manager and advanced customizations.
Wistia
Free$0
1 user, up to 25 GB of storage, 200 GB of bandwidth, basic video analytics and Wistia branding on the player.
Business$79
per month, billed annually ($99 billed monthly)
3 users with more at $25 each, 250 GB of storage, no Wistia branding, collections and playlists, CTAs and forms, heatmaps and A/B testing.
Business + Signals$329
per month, billed annually ($412 billed monthly)
Business plus the Automation Suite: HubSpot, Marketo and Pardot integrations, lead scoring, triggered campaigns and revenue attribution.
Webinars$429
per month, billed annually ($537 billed monthly)
Everything in Business plus live webinars for up to 500 attendees, 1.5-hour streams, registration pages and the Automation Suite.
Webinars Plus$829
per month, billed annually ($1,037 billed monthly)
1,000 attendees, 3-hour streams, webinars embedded on your own site, simulcast to social platforms and Wistia branding removed.
EnterpriseCustom
Storage from 1 TB, custom users, team accounts, SSO, video playback protection and a dedicated customer success manager.
Ways to pay less
Vidalytics
- Annual discount
Two months free on annual billing
The pricing page labels annual billing as two months free: Starter $19 versus $24, Pro $63 versus $79, Premium $119 versus $149 a month.
Wistia
- Annual discount
Save 20% with annual billing
Wistia's pricing page labels annual billing as saving 20%: Business is $79 a month billed annually against $99 billed monthly, and Business + Signals is $329 against $412.
- Nonprofit
Discount for nonprofit organizations
Wistia's help center says it offers a discount to nonprofits that email its support team with documentation of their status. The size of the discount is not stated.
Common questions
Which is cheaper, Vidalytics or Wistia?
As of Nov 13, 2026, Vidalytics is cheaper to start with: $19 a month, against $79 a month for Wistia. Vidalytics starts at $19 per month, billed annually ($24 billed monthly), and Wistia starts at $79 per month, billed annually ($99 billed monthly), with 3 users.
Which has a free plan, Vidalytics or Wistia?
As of Nov 13, 2026, both Vidalytics and Wistia have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.