Keap alternatives · CRM
Free alternatives to Keap
Keap has no free plan. 19 of the 45 other CRM tools in this directory are free or have a free plan.
Keap is a paid product with a free trial, starting at $299 / month for 2 users, billed monthly ($2,988 billed annually). All of them pair the free plan with paid ones.
19 tools · Listings checked up to Oct 6, 2026 · Where the facts come from
The 12 closest to Keap
- Free plan · from $20/mo
HubSpot
Free CRM at the center of a marketing, sales and service suite
What is free: Free tools for up to 2 users and 1,000 contacts with no expiry date: contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. Live chat and marketing emails carry HubSpot branding.
- HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually). Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually).
- HubSpot has a free plan. Keap does not, though it has a free trial.
- Only HubSpot lists a browser extension.
- Keap also covers forms and invoicing.
- Free plan · from $13.79/mo
EngageBay
All-in-one marketing, sales and support CRM for small teams
What is free: Free plan for up to 15 users: 250 contacts, 1,000 branded emails, CRM, helpdesk, live chat, 1 landing page, 2 email sequences and 20 AI conversations a month.
- EngageBay starts at $13.79 per user / month, billed yearly ($14.99 billed monthly). Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually).
- EngageBay has a free plan. Keap does not, though it has a free trial.
- Keap also covers invoicing.
- Free plan · from $14/mo
Zoho CRM
Sales CRM with a free edition, process automation and Zia AI
What is free: Free edition for up to 3 users: lead, contact and deal management, tasks and events, 5,000 records, 1 GB of file storage, up to 5 workflow automations and the mobile apps. No credit card required.
- Zoho CRM starts at $14 per user / month, billed annually ($20 billed monthly). Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually).
- Zoho CRM has a free plan. Keap does not, though it has a free trial.
- Keap also covers booking links, marketing automation, forms and invoicing.
- Free plan · from $7/mo
Bigin by Zoho CRM
Pipeline-based CRM from Zoho for small businesses
What is free: Free edition for a single user: 1 pipeline, 500 records, 3 automations, built-in phone, a standard dashboard, 1 booking page, web forms and the mobile apps.
- Bigin by Zoho CRM starts at $7 per user / month, billed yearly ($9 billed monthly). Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually).
- Bigin by Zoho CRM has a free plan. Keap does not, though it has a free trial.
- Only Bigin by Zoho CRM lists a macOS app.
- Bigin by Zoho CRM also covers reports.
- Free plan · from $12/mo
Vtiger
All-in-one CRM with a free cloud plan and an open-source edition
What is free: One Pilot: free for up to 10 users and 3,000 records, with 3 GB of storage, 1,000 campaign emails a month, a deal pipeline, help desk basics and the mobile app.
- Vtiger starts at $12 per user / month, billed annually ($15 billed monthly). Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually).
- Vtiger has a free plan. Keap does not, though it has a free trial.
- Vtiger is open source and self-hostable, according to its own site.
- Keap also covers booking links and forms.
- Free plan · from £130/mo
SuiteCRM
Open-source CRM with no per-user license fees
What is free: Self-hosted: the software is free to download and run on your own servers, with no user limit and community forum support. Your team handles infrastructure, updates and security.
- SuiteCRM starts at £130 / month, billed annually excl. VAT, unlimited users (£143 billed monthly). Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually).
- SuiteCRM has a free plan. Keap does not, though it has a free trial.
- Only Keap lists iOS and Android apps.
- SuiteCRM is open source and self-hostable, according to its own site.
- Free plan · from $35/mo
Attio
CRM with a customizable data model, workflows and AI agents
What is free: Up to 3 seats, 3 objects and 50,000 records, 200 email sends per user a month, up to 3 reports, and 100 seat credits plus 250 workspace credits a month for AI and workflows.
- Attio starts at $35 per user / month, billed annually ($44 billed monthly). Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually).
- Attio has a free plan. Keap does not, though it has a free trial.
- Only Attio lists a browser extension.
- Attio also covers transcription.
- Free plan · from $25/mo
Salesforce
CRM platform for sales teams with AI agents and a free 2-user suite
What is free: Free Suite: 2 user licenses with lead, opportunity and case management, up to 100 marketing emails a month and connected Slack conversations. No credit card; stays free if you log in at least once every 60 days.
- Salesforce starts at $25 per user / month, billed monthly or annually. Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually).
- Salesforce has a free plan. Keap does not, though it has a free trial.
- Only Salesforce lists a browser extension.
- Salesforce also covers AI agents and reports.
- Free plan · from $49/mo
Streak
CRM built into Gmail, with pipelines in the inbox
What is free: Email tools inside Gmail, with email and link tracking, snippets, 50 mail merge sends a day, Streak Share and thread splitter. It does not include CRM pipelines.
- Streak starts at $49 per user / month, billed annually ($59 billed monthly). Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually).
- Streak has a free plan. Keap does not, though it has a free trial.
- Only Streak lists a browser extension.
- Only Keap lists a web app.
- Free plan · from $18/mo
Capsule CRM
Small-business CRM for contacts, sales pipelines and projects
What is free: Free plan for up to 2 users: 250 contacts, 5 custom fields, 1 sales pipeline with custom milestones and a single project board. No time limit.
- Capsule CRM starts at $18 per user / month, billed annually ($22 billed monthly). Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually).
- Capsule CRM has a free plan. Keap does not, though it has a free trial.
- Capsule CRM also covers tasks, kanban boards and reports.
- Keap also covers booking links, marketing automation, forms and invoicing.
- Free plan · from $9/mo
Twenty
Open-source CRM with a custom data model, cloud or self-hosted
What is free: Self-hosted Pro: the open-source core is free on your own infrastructure, with full customization, custom apps, up to 5 workspaces and community support. The cloud has no free plan.
- Twenty starts at $9 per user / month, billed yearly ($12 billed monthly). Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually).
- Twenty has a free plan. Keap does not, though it has a free trial.
- Only Keap lists iOS and Android apps.
- Twenty is open source and self-hostable, according to its own site.
- Free plan · from $15/mo
EspoCRM
Open-source CRM you can self-host for free or rent in the cloud
What is free: Self-hosted EspoCRM is free and open source under AGPLv3, with no per-user fees, on your own server. Official extensions such as the Advanced Pack are bought separately when self-hosting.
- EspoCRM starts at $15 per user / month, minimum 3 users, billed for 6 months or 1 year. Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually).
- EspoCRM has a free plan. Keap does not, though it has a free trial.
- Only Keap lists iOS and Android apps.
- EspoCRM is open source and self-hostable, according to its own site.
7 more that are free or have a free plan
All 19 in one tableCommon questions
Is there a free alternative to Keap?
Yes. HubSpot, EngageBay, Zoho CRM, Bigin by Zoho CRM, Vtiger, SuiteCRM, Attio, Salesforce and 11 more are free or have a free plan.
Does Keap have a free plan?
Keap has no free plan. Keap is a paid product with a free trial, starting at $299 / month for 2 users, billed monthly ($2,988 billed annually).
When was this checked?
Each listing shows its own date. On this page they run from Oct 4, 2026 to Oct 6, 2026. Vendors change prices and plans without notice, so confirm on their site before you buy.
This page is built from the listings. A tool is here because its listing says so, and the order is how close each is to Keap: the alternatives its listing names first, then the tools that share the most features with it.