ActiveCampaign vs Mailmodo (2026): which should you pick?

Pick ActiveCampaign if

• Fits if your marketing is mostly automated sequences, like onboarding, nurture and win-back emails
• Works for stores on Shopify or WooCommerce that want email and a sales CRM on the same contacts

Look elsewhere if

• Skip it if you want a free plan to grow into, as there isn't one after the 14-day trial
• Tight if you're on Starter, since each automation stops at 5 actions, there's 1 user and lists stop at 25,000
• Pricey if your list is big, at $149 a month for 10,000 contacts even on Starter
• Watch out: SMS, WhatsApp, transactional email, sales pipelines and extra users are paid add-ons
• Watch out: landing pages need Plus at $49 and conditional content Pro at $79, both for 1,000 contacts billed yearly

Pick Mailmodo if

• Fits if you want forms and quizzes inside the email itself
• Makes sense if you have a small list and a budget for AMP emails

Look elsewhere if

• Pricey if you are a small sender: the entry price is $149 a month, billed annually
• Skip it if you want a monthly price, as none was readable on the page
• Watch out: AMP for Email works only in some mail apps, so Mailmodo uses CSS tricks to cover Apple Mail
• Tight if you need more than 1 team member or 1 active journey on Lite
• Watch out: the full integration list starts on Pro at $199

ActiveCampaign

• There is no free plan; after the 14-day trial every plan is paid.
• Monthly email sends are capped at 10 times your contact limit on Starter and Plus, 12 times on Pro and 15 times on Enterprise.
• SMS, WhatsApp, transactional email, sales pipelines and extra users are paid add-ons on top of the plan price.
• Starter has one user and stops at 25,000 contacts; landing pages need Plus and conditional content needs Pro.

Mailmodo

• Prices shown are for 500 contacts billed annually; the page says annual plans save 20%, but monthly-billing prices were not readable.
• Lite limits you to 1 team member and 1 active journey; the full integration list starts on Pro.
• A comparison table on the pricing page lists $59 at 10,000 contacts without naming a plan, so larger-list prices are unclear.
• AMP for Email works only in some clients; Mailmodo says it uses CSS interactivity to cover Apple Mail.

ActiveCampaign

Multi-step automations

A visual builder links actions, waits and branches into automations. Starter allows 5 actions per automation; Plus and above have no limit.

Email designer and AI tools

Drag-and-drop and HTML designer, 250+ templates and A/B testing, plus an AI campaign builder and AI text and image generation.

Segmentation and personalization

Segmentation runs from limited on Starter to premium on Enterprise. Conditional content and predictive sending start at Pro.

CRM and pipelines

Every plan keeps contact profiles, tags and custom fields. Pipelines, deals, lead scoring and win probability come with the paid CRM add-ons.

Forms, landing pages and site messages

Starter has standard and inline forms only; Plus adds landing pages. Site messages and Google, Facebook and LinkedIn ad audiences are also available.

Reporting and attribution

Campaign, automation and contact reports on every plan. Attribution starts at Pro; custom reports are included on Enterprise and an add-on on Plus and Pro.

Mailmodo

AI email tools

On every plan: AI template generator, automation builder, segment generator, marketing planner and performance analyzer.

Interactive AMP emails

Polls, star ratings, forms and similar widgets work inside the email. AMP for Email renders in Gmail, Yahoo and a few other clients.

Automation journeys

Multi-step journeys such as onboarding or re-engagement flows. Active journey counts are capped by plan.

Campaigns and segments

Bulk and triggered campaigns by API or webhook, with static and dynamic segments, all included in every plan.

Testing and send timing

A/B testing, send time optimization and time zone based scheduling appear in the Lite, Pro and Max feature lists.

ActiveCampaign

• Starter$15

  per month for up to 1,000 contacts, billed annually ($19 monthly)

  1 user, limited segmentation, 5 actions per automation, up to 25,000 contacts. Price rises with the list: $149 a month at 10,000 contacts, billed annually.

• Plus$49

  per month for up to 1,000 contacts, billed annually ($59 monthly)

  1 user, unlimited automation actions, standard segmentation and landing pages. $189 a month at 10,000 contacts, billed annually.

• Pro$79

  per month for up to 1,000 contacts, billed annually ($99 monthly)

  3 users, advanced segmentation, conditional content, predictive sending and attribution. $375 a month at 10,000 contacts, billed annually.

• Enterprise$145

  per month for up to 1,000 contacts, billed annually ($179 monthly)

  5 users, premium segmentation, custom objects, single sign-on and a dedicated account team. $589 a month at 10,000 contacts, billed annually.

Mailmodo

• Lite$149

  per month for 500 contacts, billed annually

  2,000 email sending credits, 1 team member, 1 active journey, 1 custom domain and basic integrations.

• Pro$199

  per month for 500 contacts, billed annually

  3,000 sending credits, 3 team members, 10 active journeys, 2 custom domains and all integrations.

• MaxCustom

  Unlimited sending credits, 5 team members, unlimited journeys, 4 custom domains and dedicated support.

ActiveCampaign

• Annual discount

  About 20% off with annual billing

  At 1,000 contacts, annual billing brings Starter to $15 a month from $19 monthly, Plus to $49 from $59 and Pro to $79 from $99.

• Nonprofit

  20% off for nonprofits

  ActiveCampaign's FAQ offers nonprofits a 20% discount on proof of nonprofit status, requested from the sales team or, for existing accounts, from support.

Mailmodo

• Annual discount

  20% saving on annual plans

  The pricing page says annual plans save 20% against monthly billing.

• Nonprofit

  Discounted plans for NGOs and non-profits

  The pricing page offers discounted plans to NGOs and not-for-profit organizations, subject to terms and conditions.