Brevo vs Sequenzy (2026): which should you pick?

Pick Brevo if

• Fits if you have thousands of contacts but only email them a few times a month
• Works for apps or shops that need receipt and password emails as well as newsletters

Look elsewhere if

• Tight if you stay on Starter, which has 1 seat, no automations and the Brevo logo unless you pay $12 more
• Pricey if you want WhatsApp, popups or push, which start on the $499 Professional plan
• Skip it if you mail a growing list every day, since the price follows the emails you send
• Watch out: Starter and Standard cap contacts by volume, at 500 for 5,000 emails a month and 2,500 for 15,000
• Watch out: the free plan stops at 300 emails a day, and SMS credits are bought separately by destination

Pick Sequenzy if

• Fits if you run a SaaS product and want segments built from your billing data
• Works for big lists mailed rarely, since price follows sends

Look elsewhere if

• Tight if you stay free: 2,500 emails a month and a Sequenzy footer
• Pricey if you mail often: price follows emails sent, so the same list costs more every month
• Watch out: SMS and MMS is a beta add-on at $16 a month, paid plans only, US and Canada numbers
• Watch out: dedicated IPs are $30 each a month and done-for-you setup is $499 a month
• Watch out: accounts made before 30 June 2026 keep an earlier price ladder

Brevo

• Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
• The Free plan is limited to 300 emails a day.
• Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
• SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.

Sequenzy

• Price follows emails sent, so a list mailed often costs more than one with the same size mailed rarely.
• SMS and MMS is a beta add-on at $16 a month with 1,000 credits, available only on paid plans, for US and Canada numbers.
• Dedicated IPs cost $30 per IP a month, and a done-for-you setup service is sold separately at $499 a month.
• Accounts made before June 30, 2026 keep an earlier price ladder, so the public prices may not match older accounts.

Brevo

Email campaigns and transactional email

A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.

Marketing automation

Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.

SMS and WhatsApp

SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.

Sales CRM

Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.

Segments and forms

Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.

AI tools

An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.

Sequenzy

Campaigns and sequences

Bulk campaigns with scheduling, send-time optimization and A/B tests, plus a visual automation builder for event-triggered sequences.

Transactional API

A REST API for transactional email with templates, variables and attachments, alongside SMTP relay support.

Unlimited contacts and domains

Contacts, sending domains, lists and segments are not capped. Web, iOS and Android push and in-app messages are also unlimited.

Billing-data segments

Connects to Stripe, Paddle, Lemon Squeezy and others so you can segment by revenue and attribute revenue to messages.

AI and agent tools

AI-drafted sequences and campaigns, subject line variants, and an MCP server and CLI for driving the account from an AI agent.

Forms and landing pages

Embeddable forms, popups and hosted landing pages on a custom domain, with one-click unsubscribe support.

Brevo

• Free$0

  300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.

• Starter$9

  per month for 5,000 emails and up to 500 contacts, billed monthly

  1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.

• Standard$18

  per month for 5,000 emails and up to 500 contacts, billed monthly

  Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.

• Professional$499

  per month for 150,000 emails, billed monthly

  10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.

• EnterpriseCustom

  For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.

Sequenzy

• Free$0

  2,500 emails a month, unlimited contacts, no credit card needed. Emails carry a Sequenzy footer until you upgrade.

• Pro$19

  per month for up to 15,000 emails, billed monthly

  Price follows emails sent: $29 a month at 30,000, $49 at 60,000, $99 at 120,000. No footer, plus dedicated IPs as a paid add-on.

• EnterpriseCustom

  Custom email volume above the published steps, which run up to 5 million emails a month.

Brevo

• Annual discount

  Save 10% with yearly billing

  Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.

Sequenzy

• Annual discount

  10% off with yearly billing

  Sequenzy's pricing page lists yearly prices at 10% below twelve months of monthly billing, for example $205 a year at the 15,000-email step.