Loops vs Sequenzy (2026): which should you pick?

Pick Loops if

• Fits if you run a SaaS product and want product emails and newsletters in one place
• Works for small user lists, where the free plan covers 1,000 contacts

Look elsewhere if

• Tight if you stay free: 4,000 sends per rolling 30 days, to the first 1,000 contacts only
• Watch out: free emails carry a Loops footer
• Pricey if your list grows: $49 a month at 5,000, rising from there
• Skip it if you want priority support or migration help, which are Enterprise features
• Skip it if you want a desktop or mobile app, as only a web app and API are listed

Pick Sequenzy if

• Fits if you run a SaaS product and want segments built from your billing data
• Works for big lists mailed rarely, since price follows sends

Look elsewhere if

• Tight if you stay free: 2,500 emails a month and a Sequenzy footer
• Pricey if you mail often: price follows emails sent, so the same list costs more every month
• Watch out: SMS and MMS is a beta add-on at $16 a month, paid plans only, US and Canada numbers
• Watch out: dedicated IPs are $30 each a month and done-for-you setup is $499 a month
• Watch out: accounts made before 30 June 2026 keep an earlier price ladder

Loops

• Free-plan emails carry a Loops footer, and sending stops at 4,000 per rolling 30 days to the first 1,000 contacts.
• The Growth price rises with subscribed contacts, from $49 a month at up to 5,000; the page's slider steps are not shown as text.
• The pages read describe a web app and API only; no desktop or mobile apps are listed.
• Priority support and migration help are listed under Enterprise, not Growth.

Sequenzy

• Price follows emails sent, so a list mailed often costs more than one with the same size mailed rarely.
• SMS and MMS is a beta add-on at $16 a month with 1,000 credits, available only on paid plans, for US and Canada numbers.
• Dedicated IPs cost $30 per IP a month, and a done-for-you setup service is sold separately at $499 a month.
• Accounts made before June 30, 2026 keep an earlier price ladder, so the public prices may not match older accounts.

Loops

Campaigns and workflows

Send one-time campaigns to segments, or build workflows triggered by events such as a contact being added.

Transactional email

Send single emails such as password resets from an API call. Transactional sends are included at no extra charge on paid plans.

One contact record

Marketing, product and transactional emails all work from the same contact record, with forms to collect sign-ups.

No seat or send fees

The pricing page says there are no team seat fees and no separate charge for sends on paid plans.

Integrations for SaaS stacks

The integrations page lists payments and auth tools such as Stripe, Clerk and Supabase, plus CRMs and analytics tools.

Sequenzy

Campaigns and sequences

Bulk campaigns with scheduling, send-time optimization and A/B tests, plus a visual automation builder for event-triggered sequences.

Transactional API

A REST API for transactional email with templates, variables and attachments, alongside SMTP relay support.

Unlimited contacts and domains

Contacts, sending domains, lists and segments are not capped. Web, iOS and Android push and in-app messages are also unlimited.

Billing-data segments

Connects to Stripe, Paddle, Lemon Squeezy and others so you can segment by revenue and attribute revenue to messages.

AI and agent tools

AI-drafted sequences and campaigns, subject line variants, and an MCP server and CLI for driving the account from an AI agent.

Forms and landing pages

Embeddable forms, popups and hosted landing pages on a custom domain, with one-click unsubscribe support.

Loops

• Free$0

  Sends up to 4,000 marketing and transactional emails per 30 days to the first 1,000 contacts, with a Loops footer.

• Growth$49

  per month for up to 5,000 subscribed contacts

  Unlimited marketing and transactional sends, no Loops branding. Price rises with contacts, up to 1.5 million.

• EnterpriseCustom

  For 1.5 million or more contacts, with priority support and migration help. Sold through sales.

Sequenzy

• Free$0

  2,500 emails a month, unlimited contacts, no credit card needed. Emails carry a Sequenzy footer until you upgrade.

• Pro$19

  per month for up to 15,000 emails, billed monthly

  Price follows emails sent: $29 a month at 30,000, $49 at 60,000, $99 at 120,000. No footer, plus dedicated IPs as a paid add-on.

• EnterpriseCustom

  Custom email volume above the published steps, which run up to 5 million emails a month.

Loops

No public discounts listed.

Sequenzy

• Annual discount

  10% off with yearly billing

  Sequenzy's pricing page lists yearly prices at 10% below twelve months of monthly billing, for example $205 a year at the 15,000-email step.