Ecomail vs Klaviyo (2026): which should you pick?

Pick Ecomail if

• Fits if you run a small shop on Shopify or PrestaShop and want abandoned-cart emails
• Works for lists under 50,000 contacts, where prices are published

Look elsewhere if

• Tight if you stay free: 200 emails a month and no transactional email
• Pricey if you want behavior automation, which needs Marketer+ at $30 a month
• Watch out: paid plans have a 3-month minimum term
• Watch out: the Czech site lists a CDP plan in koruna that the English dollar page does not show
• Skip it if you have over 50,000 contacts and want a posted price, as that goes to a custom offer

Pick Klaviyo if

• Fits if you run a Shopify shop and want emails driven by what people buy
• Works for brands that want email and texts in the same flows, with revenue shown per campaign

Look elsewhere if

• Pricey if your list grows fast, at $150 a month for 10,000 profiles, and the plan moves up by itself
• Skip it if you just want a newsletter, as that's a lot of store tool to pay for
• Tight if you stay free, since 500 sends a month is two emails to a 250-person list, and sending halts past it
• Watch out: texts cost extra per send, Composer AI past the allowance is $10 per 1,000 credits, and support packages start at $500
• Not for you if you want funnel and cohort reports without paying for the Personalization add-on

Ecomail

• Paid plans carry a minimum term of 3 months, and a plan can be paused once a year for up to 6 months.
• The Free plan sends only 200 emails a month and has no transactional email.
• The Czech site also lists a CDP plan with RFM analysis and product recommendations, priced in koruna; the English dollar page shows only Profi and Marketer+.
• The page shows the lowest-contact prices; the price rises with active contacts, and databases above 50,000 contacts get a custom offer.

Klaviyo

• The Free plan stops at 250 active profiles and 500 sends a month; sending halts until the next cycle or an upgrade.
• Price follows active profiles, and accounts move automatically to a higher plan as the list grows.
• Text and other mobile messages cost extra per send, priced by destination with carrier fees included.
• Composer usage beyond the plan allowance is billed at $10 per 1,000 credits; paid support packages start at $500 a month.

Ecomail

Drag-and-drop editor

A template editor with 200+ design templates, custom HTML import and AI help with subject lines and text.

Behavior automations

Automations based on campaign activity, on web behavior and on purchases, including abandoned cart emails, on Marketer+ and the free plan.

Ecommerce integrations

Syncs contacts, orders and web activity from stores such as Shopify and PrestaShop.

Segmentation and A/B testing

Segments by contact properties and behavior, plus A/B testing on every plan.

AI agent EMA

An AI agent that prepares campaigns and automations, used through AI credits; the first 100,000 credits are free.

Klaviyo

Unified customer profiles

Each shopper's browsing, order and engagement history sits in one profile, synced from more than 350 integrations and used for real-time segments.

Flows and campaigns

Email and flow templates, web sign-up forms and personalized product recommendations are on every plan, including Free.

Mobile messaging

SMS, MMS, WhatsApp, RCS and mobile push sit alongside email in the same flows, billed per message on top of the email plan.

Composer AI agent

Composer reviews flows, segments and forms and drafts campaigns from a prompt. Free accounts get $5 of usage a month; a $20 monthly add-on gives four times as much.

Reports and benchmarks

Dashboards, campaign revenue attribution and peer benchmarks on every plan. Funnels, cohort reports and custom attribution need the Personalization add-on.

Customer service tools

Customer Agent answers shopper questions with AI (first 50 resolutions free) and Helpdesk handles tickets, with a 30-day free trial.

Ecomail

• Free$0

  Up to 200 emails sent a month, with the editor, ecommerce integration, discount coupons and customer behavior automation.

• Profi$16.67

  per month at the lowest contact tier, billed annually ($20 monthly)

  Unlimited emails, 200+ templates and AI subject lines. No ecommerce integration or behavior automation. Price rises with active contacts.

• Marketer+$25

  per month at the lowest contact tier, billed annually ($30 monthly)

  Profi plus ecommerce integration, discount coupons, behavior automation, web tracking and abandoned cart. Price rises with active contacts.

Klaviyo

• Free$0

  250 active profiles, 500 email sends a month, $5 of mobile messages a month. Emails carry the Klaviyo logo.

• Email$20

  per month for up to 500 active profiles, billed monthly

  5,000 sends a month, logo removed, generative AI and predictive analytics. Price rises with the list: $150 a month at 10,000 profiles.

• EnterpriseCustom

  Standard and Advanced packages priced by active profiles through sales, with sends bought separately by usage.

Ecomail

• Annual discount

  17% off with yearly payment

  The pricing page shows the yearly plan about 17% cheaper per month than monthly payment.

• Nonprofit

  50% off for nonprofits

  The Czech pricing page offers nonprofits a 50% discount, arranged through support.

Klaviyo

• Other savings

  $19 off the first month of the Email plan

  A one-time $19 credit on the first month of the $20 Email plan for accounts with no paid Klaviyo plan in the past 12 months. Valid through November 30, 2026.