Ecomail vs Omnisend (2026): which should you pick?

Pick Ecomail if

• Fits if you run a small shop on Shopify or PrestaShop and want abandoned-cart emails
• Works for lists under 50,000 contacts, where prices are published

Look elsewhere if

• Tight if you stay free: 200 emails a month and no transactional email
• Pricey if you want behavior automation, which needs Marketer+ at $30 a month
• Watch out: paid plans have a 3-month minimum term
• Watch out: the Czech site lists a CDP plan in koruna that the English dollar page does not show
• Skip it if you have over 50,000 contacts and want a posted price, as that goes to a custom offer

Pick Omnisend if

• Fits if you run a Shopify, WooCommerce, BigCommerce or Wix store and want cart emails without building them
• Works for shops leaving another tool, as Omnisend moves it over free in about five days

Look elsewhere if

• Pricey if lots of people get your automated emails, since all of them count toward the bill
• Skip it if you don't run an online store, as most of what you pay for is shop tools
• Tight if you want texts on Standard, as SMS needs the $59 Pro plan and is billed per message
• Watch out: Standard caps email at 12 times your list, and personalized content is an add-on from $5 a month
• Not for you if you want a public API, as none is listed

Ecomail

• Paid plans carry a minimum term of 3 months, and a plan can be paused once a year for up to 6 months.
• The Free plan sends only 200 emails a month and has no transactional email.
• The Czech site also lists a CDP plan with RFM analysis and product recommendations, priced in koruna; the English dollar page shows only Profi and Marketer+.
• The page shows the lowest-contact prices; the price rises with active contacts, and databases above 50,000 contacts get a custom offer.

Omnisend

• Billing counts everyone who received an automated message, subscribed or not; only unsubscribed contacts are excluded.
• Standard caps email at 12 times your list size; Pro is unlimited subject to fair use of up to 60 times the list.
• SMS needs the Pro plan and is billed per message by country: $0.009 to $0.007 per US message depending on volume.
• On Standard, personalized content and personalized send time are add-ons from $5 a month each.

Ecomail

Drag-and-drop editor

A template editor with 200+ design templates, custom HTML import and AI help with subject lines and text.

Behavior automations

Automations based on campaign activity, on web behavior and on purchases, including abandoned cart emails, on Marketer+ and the free plan.

Ecommerce integrations

Syncs contacts, orders and web activity from stores such as Shopify and PrestaShop.

Segmentation and A/B testing

Segments by contact properties and behavior, plus A/B testing on every plan.

AI agent EMA

An AI agent that prepares campaigns and automations, used through AI credits; the first 100,000 credits are free.

Omnisend

E-commerce automations

Pre-built workflows for cart abandonment, order and shipping confirmation, welcome series and post-purchase, with splits and custom-event triggers.

Store-aware email builder

Drag-and-drop emails with product blocks imported from your store, recommended products and unique discount codes synced with the shop.

SMS and web push

Text messages and browser push notifications can sit in the same workflows and campaigns as email. SMS is charged per message on top of the plan.

Sign-up forms

Pop-ups, exit-intent forms, an always-visible sign-up box, a prize wheel and landing pages, with A/B testing and Forms AI to draft them.

Shopper segments and ad audiences

Segments by shopping history, engagement and lifecycle stage, synced to Facebook Custom Audiences and Google Customer Match for ads.

Free migration

Omnisend moves lists, automations, forms, segments and templates from your old tool in about five days at no charge.

Ecomail

• Free$0

  Up to 200 emails sent a month, with the editor, ecommerce integration, discount coupons and customer behavior automation.

• Profi$16.67

  per month at the lowest contact tier, billed annually ($20 monthly)

  Unlimited emails, 200+ templates and AI subject lines. No ecommerce integration or behavior automation. Price rises with active contacts.

• Marketer+$25

  per month at the lowest contact tier, billed annually ($30 monthly)

  Profi plus ecommerce integration, discount coupons, behavior automation, web tracking and abandoned cart. Price rises with active contacts.

Omnisend

• Free$0

  250 contacts, 500 emails and 500 web push notifications a month, free migration and 24/7 support.

• Standard$16

  per month for up to 500 contacts, billed monthly

  6,000 emails a month (12 times the list), Forms AI and Reports AI. $11.20 a month for the first 3 months if paid upfront. $132 a month at 10,000 contacts.

• Pro$59

  per month for up to 2,500 contacts, billed monthly

  Unlimited email, SMS from $0.007, dynamic content and AI product picks. $41.30 a month for the first 3 months if paid upfront. $150 a month at 10,000 contacts.

• CustomCustom

  For more than 150,000 active profiles: a custom contact count and unlimited email, agreed with the sales team.

Ecomail

• Annual discount

  17% off with yearly payment

  The pricing page shows the yearly plan about 17% cheaper per month than monthly payment.

• Nonprofit

  50% off for nonprofits

  The Czech pricing page offers nonprofits a 50% discount, arranged through support.

Omnisend

• Other savings

  30% off the first 3 months, paid upfront

  Paying 3 months upfront takes 30% off: Standard at 500 contacts costs $33.60 instead of $48 and Pro $123.90 instead of $177, then monthly billing at the full price.