Ecomail vs Sendlane (2026): which should you pick?

Pick Ecomail if

• Fits if you run a small shop on Shopify or PrestaShop and want abandoned-cart emails
• Works for lists under 50,000 contacts, where prices are published

Look elsewhere if

• Tight if you stay free: 200 emails a month and no transactional email
• Pricey if you want behavior automation, which needs Marketer+ at $30 a month
• Watch out: paid plans have a 3-month minimum term
• Watch out: the Czech site lists a CDP plan in koruna that the English dollar page does not show
• Skip it if you have over 50,000 contacts and want a posted price, as that goes to a custom offer

Pick Sendlane if

• Fits if you run a Shopify or WooCommerce store and want pricing by sends, not contacts
• Makes sense if you want email and SMS from one account

Look elsewhere if

• Pricey if you send little: the cheapest step on the page is $100 a month for 50,000 emails
• Watch out: SMS costs a $10 monthly activation plus credit packs from $6.25
• Not for you if you want a free plan, as only a short trial of 100 contacts and 500 sends exists
• Watch out: a banner says Privy has acquired Sendlane, so plans and pricing may change
• Skip it if you want a success manager without an annual contract

Ecomail

• Paid plans carry a minimum term of 3 months, and a plan can be paused once a year for up to 6 months.
• The Free plan sends only 200 emails a month and has no transactional email.
• The Czech site also lists a CDP plan with RFM analysis and product recommendations, priced in koruna; the English dollar page shows only Profi and Marketer+.
• The page shows the lowest-contact prices; the price rises with active contacts, and databases above 50,000 contacts get a custom offer.

Sendlane

• The pricing page shows one email-send plan with a volume calculator; the 50,000-email entry step is the lowest it lists.
• SMS costs extra: a $10 monthly activation, and credit packs from $6.25 for 250 credits, with 1 credit per text.
• Dedicated support services, such as a success manager, are held for annual contracts, and the page ties higher tiers to contact counts.
• The site banner says Privy has acquired Sendlane, so plans and pricing may change.

Ecomail

Drag-and-drop editor

A template editor with 200+ design templates, custom HTML import and AI help with subject lines and text.

Behavior automations

Automations based on campaign activity, on web behavior and on purchases, including abandoned cart emails, on Marketer+ and the free plan.

Ecommerce integrations

Syncs contacts, orders and web activity from stores such as Shopify and PrestaShop.

Segmentation and A/B testing

Segments by contact properties and behavior, plus A/B testing on every plan.

AI agent EMA

An AI agent that prepares campaigns and automations, used through AI credits; the first 100,000 credits are free.

Sendlane

Automations

Prebuilt automation funnels plus behavior-, trigger- and event-based flows, with multivariate testing of messages.

Segmentation

Multivariable segments on tags, custom fields and store data, with open-prediction scoring from machine learning.

Store integrations

Deep data links to Shopify, WooCommerce, ClickBank, Miva, Smile.io and OneClick, and 2,000+ apps through Zapier.

Forms and popups

Popups and forms for growing a list, with a drag-and-drop email builder and an HTML editor.

SMS add-on

Text messaging from the same automations, sold as credit packs on top of a monthly activation fee.

Ecomail

• Free$0

  Up to 200 emails sent a month, with the editor, ecommerce integration, discount coupons and customer behavior automation.

• Profi$16.67

  per month at the lowest contact tier, billed annually ($20 monthly)

  Unlimited emails, 200+ templates and AI subject lines. No ecommerce integration or behavior automation. Price rises with active contacts.

• Marketer+$25

  per month at the lowest contact tier, billed annually ($30 monthly)

  Profi plus ecommerce integration, discount coupons, behavior automation, web tracking and abandoned cart. Price rises with active contacts.

Sendlane

• Email sends$100

  per month for up to 50,000 emails, billed monthly

  Unlimited contacts. The calculator shows $150 at 75,000 emails and $200 at 100,000. Annual billing is $1,000 a year at 50,000.

Ecomail

• Annual discount

  17% off with yearly payment

  The pricing page shows the yearly plan about 17% cheaper per month than monthly payment.

• Nonprofit

  50% off for nonprofits

  The Czech pricing page offers nonprofits a 50% discount, arranged through support.

Sendlane

• Annual discount

  Save about 16% with annual billing

  Sendlane's pricing calculator lists $1,000 a year at the 50,000-email step against $100 a month, a saving it computes as 16%.