Alternatives · Analytics
Trackingplan alternatives
As of Nov 13, 2026, the highest-graded Trackingplan alternative is Mixpanel (3.0 GPA). It's also the best free one.
Trackingplan compared with 5 alternatives: Segment, RudderStack, Tealium, Snowplow and Mixpanel.
Trackingplan is a paid product with a free trial, starting at $99 per month for 300k sessions. 2 of the 5 alternatives are free or have a free plan. 2 more offer a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a Trackingplan sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| TrackingplanThis tool | Free trial · from $99/mo | Trial only | Web |
| Segment | Free trial | Trial only | Web |
| RudderStack | Free plan · from $265/mo | Yes | Web |
| Tealium | Paid | No | Web |
| Snowplow | Free trial | Trial only | Web |
| Mixpanel | Free plan · from $100/mo | Yes | Web |
Price against what you get
Trackingplan starts at $99 a month and scores 2.0 out of 4 on features, ease of use and platforms. None of the 2 alternatives on this chart both scores higher and starts lower.
RudderStack and Mixpanel score higher without starting lower.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Trackingplan
Segment
Customer data platform from Twilio that collects and routes events
- Segment also covers workflow automation.
- Segment does not cover AI agents and reports, which Trackingplan does.
Suits: Teams feeding one event stream into many marketing and analytics tools
RudderStack
Customer data platform that collects events and sends them on
- RudderStack starts at $265 per month for 1 million events.
- RudderStack has a free plan, which Trackingplan lacks.
- RudderStack is self-hostable, according to its own site.
- RudderStack does not cover AI agents and reports, which Trackingplan does.
Suits: Data teams that want a warehouse-first customer data pipeline
Tealium
Enterprise customer data platform with tag management and consent
- Tealium also covers marketing automation.
- Tealium does not cover AI agents and reports, which Trackingplan does.
Suits: Large enterprises that need governed customer data across many channels
Snowplow
Event data collection pipeline for your warehouse and AI agents
- Snowplow is self-hostable, according to its own site.
- Snowplow also covers dashboards and web analytics.
- Snowplow does not cover AI agents and reports, which Trackingplan does.
Suits: Data engineering teams that want to own raw event data
Mixpanel
Event-based product analytics with replays, flags and experiments
- Mixpanel starts at $100 per month for 1.5M events, billed annually ($140 billed monthly).
- Mixpanel has a free plan, which Trackingplan lacks.
- Mixpanel also covers web analytics, session replay and a/B testing.
- Mixpanel does not cover AI agents and reports, which Trackingplan does.
Suits: Product teams tracking sign-up funnels, retention and feature use
Limits worth knowing in Trackingplan
- Prices follow monthly sessions across all connected sites; the pricing page shows euros by default and a USD switch.
- The compliance module costs 249€ a month per account on Growth and is not available on Starter.
- Extra credits cost 100€ per 100; included credits reset monthly and purchased credits last 12 months.
- Starter and Growth are monthly plans only; Enterprise needs a one-year commitment.
Common questions
What are the alternatives to Trackingplan?
The alternatives to Trackingplan in this directory are Segment, RudderStack, Tealium, Snowplow and Mixpanel. Each one has a side-by-side comparison with Trackingplan.
Is there a free alternative to Trackingplan?
Yes. RudderStack and Mixpanel have a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.