Counterscale vs Umami (2026): which should you pick?
As of Nov 13, 2026, we pick Umami: it is third in our ranking of website and product analytics tools, and it grades higher too, 2.6 against 2.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Umami grades higher on features, ease of use and platforms. They get the same grade on value for money and the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Counterscale if
- Fits if you already use Cloudflare and want simple traffic counts
- Works for developers who like a command-line install
Look elsewhere if
- Skip it if you don't have a Cloudflare account, as it needs one
- Watch out: data is kept for only 90 days
- Too light for funnels or session replay, which aren't listed
- Watch out: costs beyond the free Workers plan are billed by Cloudflare
- Not for you if you want a hosted version, because there isn't one
Pick Umami if
- Fits if you want free analytics on one site or are happy to host it yourself
- Works for a developer who wants an API and MCP access
Look elsewhere if
- Tight if you stay on Hobby: 1 website, 100K events and no teams, API or email reports
- Pricey if you want replays or heatmaps, which start at Business, $200 a month, and extra replays cost $0.005 each
- Watch out: pageviews and every stored event property count as events, so heavy tagging raises the bill
- Watch out: self-hosting means you run and update the server and change the default admin password
How we grade them
| 2.0GPACounterscaleFair | 2.6GPAUmamiGood | |
|---|---|---|
| Value for money | CThe code is free, but you bring your own Cloudflare account and host it yourself. | CPro is $20 a month for 1 million events, in the middle of the analytics range. The free self-hosted version needs your own server. |
| Free plan and trial | BNo paid plan and no limits listed, but beyond Cloudflare's free tier you pay Cloudflare. | BHobby is free for 1 website, 100K events a month and 6 months of data, with community support. A 14-day trial covers Pro and Business. |
| Features | CLive traffic, referrers and engagement. No funnels or session replay, and it's a small job. | BTraffic and campaign reports, events, funnels, retention, replays, heatmaps, revenue reporting and an API and MCP server. Hobby has no API or teams, and replays and heatmaps are Business. |
| Ease of use | DYou deploy and update it yourself with a command-line installer. | CNo store rating on record. You add a script, or host the server and update it yourself. |
| Platforms and integrations | CWeb only, running on Cloudflare Workers. | BWeb only, with WordPress, Nuxt, Gatsby, Magento 2, Flutter and other integrations, plus an API and MCP server. |
| Best for | cookie-free stats on your own Cloudflare account | open-source analytics, hosted or self-hosted |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Counterscale and Umami. How we grade
Price against what you get
Counterscale has no paid plan and scores 1.7 out of 4 on features, ease of use and platforms. Umami starts at $20 a month and scores 2.7.
Umami scores higher, and starts $20 a month higher: the question is whether the extra is worth that to you. Of the other website and product analytics tools on the chart, none scores higher than Counterscale for less, and 1 scores higher than Umami for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Counterscale also covers dashboards.
- Umami also covers reports and session replay.
At a glance
| Counterscale | Umami | |
|---|---|---|
| Pricing | Free | Free plan |
| Starts at | Free | $20 per month, with 1 million events included |
| Free plan | None | Hobby plan: 100K events a month, 1 website, 6 months of data retention and community support. |
| Free trial | None listed | 14-day free trial on the Pro and Business plans |
| Web | ||
| Made by | Counterscale | Umami Software, Inc. |
| Price read from | counterscale.dev | umami.is |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Counterscale
- Needs a Cloudflare account; costs beyond the free Workers plan are billed by Cloudflare.
- Data is kept for only 90 days.
- You deploy and update it yourself; there is no hosted version.
- Covers web traffic only, with no funnels or session replay listed on the site.
Umami
- Hobby covers one website and 100K events a month, with no teams, API or email reports.
- Usage counts pageviews and every stored event property as events, so heavy tagging raises the bill.
- Replays and heatmaps start at Business ($200 a month), which includes 5,000 replays; extra replays cost $0.005 each.
- Self-hosting means you run and update the server; the docs warn to change the default admin password.
Key features
Counterscale
- Live traffic stats
- Shows pageviews, referrers, user engagement and similar web analytics essentials in a dashboard, with a public demo to browse.
- No cookies or fingerprinting
- The site says it uses no cookies and no browser fingerprinting, and that you control the data end to end.
- Five-minute CLI install
- A command-line wizard deploys the server to Cloudflare, after which a lightweight JavaScript reporter goes on your site.
- Runs on Cloudflare's free tier
- Records up to 50k pageviews a day on Cloudflare's free Workers plan, and scales to millions of views for a small cost.
- 90-day data retention
- Data is retained for only 90 days, which limits how far back you can look.
Umami
- Traffic and campaign reports
- Pageviews, visitors, referrers, locations and devices on one dashboard, with UTM tracking, comparison between periods and attribution.
- Events, funnels and retention
- Custom events and properties feed goals, funnels, journeys and retention reports that show where visitors drop off or return.
- Session replays and heatmaps
- Replays and heatmaps show what visitors did on a page. On Umami Cloud they are part of the Business plan and above.
- Revenue reporting
- Values can be attached to events, and a revenue report shows which pages, campaigns and visitor segments bring in the most.
- API and MCP server
- A REST API and an official MCP server let you build your own reports or connect an AI assistant. Both are part of Pro and above.
- Cloud or self-hosted
- Run it yourself with Docker or from source, or use the hosted Umami Cloud service. Teams and boards support shared dashboards.
Plans
Counterscale
Self-hosted$0
Free open-source code; you bring your own Cloudflare account and host it yourself.
Umami
Hobby$0
Umami Cloud with up to 100K events a month, 1 website, 6 months of retention and community support.
Pro$20
per month for 1 million events
Up to 20 websites, 10 team members, 2 years of retention, API and MCP access. Extra events cost $0.00003 each.
Business$200
per month for 10 million events
Unlimited sites and members, 5 years of retention, heatmaps, white-labeling and 5,000 replays. Extra events $0.00002 each.
EnterpriseCustom
Adds SAML single sign-on, onboarding, an uptime SLA, custom retention, invoice billing and enterprise support.
Self-hosted$0
The open-source software, which you install and run yourself from source or a Docker image.
Common questions
Which is cheaper, Counterscale or Umami?
As of Nov 13, 2026, Counterscale is cheaper to start with: it is free, against $20 a month for Umami. Counterscale is free, and Umami starts at $20 per month, with 1 million events included.
Which has a free plan, Counterscale or Umami?
As of Nov 13, 2026, both Counterscale and Umami have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.