Mailercloud vs Moosend (2026): which should you pick?
As of Nov 12, 2026, Moosend grades higher than Mailercloud: 2.6 against 2.4 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Mailercloud grades higher on the free plan. Moosend grades higher on value for money and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mailercloud
Email marketing platform priced by contacts with unlimited sends
Moosend
Low-cost email campaigns and automation priced by contacts
Which one is for you
Pick Mailercloud if
- Fits if you have a list under 1,000 contacts and send a lot of email
- Works for small shops on Shopify or WooCommerce
Look elsewhere if
- Tight if you stay free: 1,000 contacts and 1 advanced automation
- Pricey if your list grows: $50 a month at 10,000 contacts
- Skip it if you want a dedicated IP or single sign-on, which are Enterprise features
- Watch out: the Email API for transactional mail starts at $7 a month and is billed separately
- Watch out: unlimited sending on paid plans falls under a fair use policy
Pick Moosend if
- Fits if you want automations at $7 a month for 500 contacts on yearly billing
- Works for WooCommerce or Magento shops that want emails based on what people browse, or seasonal senders buying credits
Look elsewhere if
- Skip it if you want a free plan, as there's only a 30-day trial, and email credits start at $350
- Not for you if you need receipts and password emails, which are an add-on through Moosend+
- Tight if you need help at weekends, since support runs five days a week
- Watch out: dedicated IPs, SSO, custom reports and extra team members are add-ons, not part of Pro
- Too light for working from your phone, as only a web app is offered
How we grade them
| 2.4GPAMailercloudFair | 2.6GPAMoosendGood | |
|---|---|---|
| Value for money | C$10 a month for 1,000 contacts is the cheap end of the category, but the price steps up with contacts to $50 at 10,000. Unlimited sending is subject to a fair use policy. | BPro is $7 a month for 500 contacts on yearly billing, or $9 monthly, inside the cheaper quarter of email tools. Unlimited sends and every Pro feature are included, and it's $88 a month billed monthly at 10,000 contacts. |
| Free plan and trial | BA free plan with 1,000 contacts and 12,000 emails a month, no card needed, though it allows only 1 advanced automation. | CNo free plan. The 30-day trial needs no card and gives you unlimited sends to up to 1,000 contacts. After that you subscribe or buy email credits, which start at $350. |
| Features | CBuilder, automation, segmentation, A/B testing and AI subject lines. Dedicated IPs, SSO and an account manager are Enterprise features, and the Email API for transactional sending is billed apart from the marketing platform. | BA drag-and-drop editor with over 130 templates, visual workflows triggered by site visits, carts and purchases, landing pages, forms, product recommendations and A/B tests. That's the whole job. Transactional email and custom reports cost extra. |
| Ease of use | CA web app with no rating on record. You build lists, templates and automations yourself. | CNo App Store rating on record and no phone app. It's a web app where you build workflows from ready-made recipes, and the shop triggers need your site tracked first. |
| Platforms and integrations | BWeb only, with Shopify, WooCommerce and Magento connections. | BWeb only, with WordPress, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Zoho CRM and Zapier, plus an API. No desktop or phone app keeps it at a B. |
| Best for | small lists on a free plan with room to send | email automation for small businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mailercloud and Moosend. How we grade
Price against what you get
Mailercloud starts at $10 a month and scores 2.3 out of 4 on features, ease of use and platforms. Moosend starts at $7 a month and scores 2.7.
Moosend scores higher and starts $3 a month lower. Of the other email marketing and newsletter tools on the chart, 8 score higher than Mailercloud for less, and none scores higher than Moosend for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mailercloud also covers a/B testing.
At a glance
| Mailercloud | Moosend | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $10 per month for up to 1,000 contacts, billed monthly | $7 per month for up to 500 contacts, billed annually |
| Free plan | 1,000 contacts and 12,000 emails a month, with the drag-and-drop builder and basic automation. No credit card needed. | None |
| Free trial | None listed | 30-day free trial with unlimited sends for up to 1,000 contacts, no credit card required |
| Web | ||
| Made by | Mailercloud | Moosend |
| Price read from | mailercloud.com | moosend.com |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Mailercloud
- Pricing steps up by contacts stored, and the contact slider runs from 1,000 to 500,000 before a custom quote.
- Unlimited sending on paid plans is subject to a fair use policy.
- Dedicated IPs, SSO and a dedicated account manager are Enterprise features.
- The Email API for transactional sending starts at $7 a month and is billed separately from the marketing platform.
Moosend
- There is no free plan: after the 30-day trial you subscribe or buy email credits.
- Transactional email, dedicated IPs, SSO and custom reports are add-ons through Moosend+ or Enterprise, not part of Pro.
- Support by email and live chat runs 24 hours a day, five days a week.
- Only a web app is offered.
Key features
Mailercloud
- Drag-and-drop builder and templates
- A template gallery, a drag-and-drop builder and a custom HTML editor, with AMP email support on Premium.
- Automation
- Basic workflows on Free; Premium adds advanced workflows, with 25 advanced automations on Premium and unlimited on Enterprise.
- Segmentation and contact rating
- Contacts can be segmented, monitored and rated, and a form builder collects signups.
- A/B testing and AI subject lines
- Premium includes A/B testing and an AI subject line generator.
- Reports and inbox tools
- Advanced reports, an inbox tracker, blacklist monitoring and delivery by time zone are listed among the features.
Moosend
- Newsletter editor and AI Writer
- A drag-and-drop editor with more than 130 templates, custom-coded templates, conditional content and an AI Writer for copy.
- Automation workflows
- A visual workflow builder with pre-built recipes and triggers based on website visits, product views, carts and purchases tracked on your site.
- Landing pages and forms
- Build landing pages and subscription forms from templates; a WordPress plugin publishes Moosend landing pages on your own site.
- Product recommendations
- An AI engine suggests products in emails based on each contact's browsing and buying, for online stores.
- Reports
- Real-time opens and clicks, email heatmaps, device and location reports, spam testing and A/B testing; custom dashboards are an add-on.
- Email credits
- Instead of a subscription, occasional senders can buy credits that never expire, from $350 for 350,000 emails with unlimited subscribers.
Plans
Mailercloud
Free$0
1,000 contacts and 12,000 emails a month, with basic automation (1 advanced automation) and email support.
Premium$10
per month for up to 1,000 contacts, billed monthly
Unlimited emails (fair use), 25 advanced automations, A/B testing, AI subject lines, priority chat. The page's table lists $50 at 10,000 contacts.
EnterpriseCustom
Everything in Premium plus dedicated IPs, a dedicated account manager, SLA, SSO and custom integrations, priced to sending volume.
Moosend
Pro$7
per month for up to 500 contacts, billed annually ($9 monthly)
Unlimited sends, AI Writer, automations, segmentation, landing pages and forms. Price rises with the list: $88 a month billed monthly at 10,000 contacts.
Moosend+Custom
Pro plus the add-ons you choose: transactional email, dedicated IPs, custom reports, hosted files, extra team members, SSO and SAML.
EnterpriseCustom
Every Pro and Enterprise feature, an account manager, priority support, 10 or more team members and deliverability help.
Ways to pay less
Mailercloud
- Annual discount
25% off with annual billing
The pricing page says annual billing saves 25% compared with paying month to month, charged once for the year.
Moosend
- Annual discount
Save 20% with annual billing
Moosend's pricing page takes 20% off Pro when paid once a year, and 15% when paid twice a year: $7 instead of $9 a month at 500 contacts.
- Nonprofit
25% off for nonprofits
Nonprofit organizations get a 25% discount, which can be added on top of the 20% annual-billing discount.
Common questions
Which is cheaper, Mailercloud or Moosend?
As of Nov 12, 2026, Moosend is cheaper to start with: $7 a month, against $10 a month for Mailercloud. Mailercloud starts at $10 per month for up to 1,000 contacts, billed monthly, and Moosend starts at $7 per month for up to 500 contacts, billed annually.
Which has a free plan, Mailercloud or Moosend?
As of Nov 12, 2026, only Mailercloud has a free plan. Moosend does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.