Mixpanel vs TelemetryDeck (2026): which should you pick?
As of Nov 13, 2026, Mixpanel grades higher than TelemetryDeck: 3.0 against 2.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Mixpanel grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mixpanel
Event-based product analytics with replays, flags and experiments
TelemetryDeck
Privacy-first, cookieless analytics for mobile, desktop and web apps
Which one is for you
Pick Mixpanel if
- Fits if you want to see where people drop out of sign-up and who comes back
- Works for startups that stay under 1M events a month, with any number of seats
Look elsewhere if
- Skip it if you just want page counts for a blog or a shop
- Pricey if you outgrow 1M events, at $100 a month for 1.5M and $840 at 10M on yearly billing
- Tight if you stay free and need saved cohorts or more than 5 saved reports each
- Watch out: group analytics and Data Pipelines exports are paid add-ons, and Growth stops at 20M events
- Not for you if you need anomaly detection, HIPAA tools or custom data retention without an Enterprise deal
Pick TelemetryDeck if
- Fits if you ship an app and want analytics without tracking users
- Works for indie developers under 50,000 events a month
Look elsewhere if
- Tight if you need real-time data on free, as events process between hourly and daily
- Watch out: prices are in euros and only the Indie step is readable, with higher tiers up to 15,000,000 events
- Watch out: annual billing is pre-selected, and monthly plans are not refunded
- Watch out: the pricing page text would not load here, so the prices are from the listing
How we grade them
| 3.0GPAMixpanelVery good | 2.8GPATelemetryDeckGood | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits inside the free 1M events, so the figure is $0, with unlimited seats and 10,000 replays. Past that, Growth is $100 a month for 1.5M events billed yearly ($140 monthly), and $840 at 10M. | BIndie is €9 a month for 750,000 events, inside the cheaper quarter of analytics tools. |
| Free plan and trial | BFree forever with no card: 1M events, 10,000 replays, 1,000 experiment users and 10 feature flags, with unlimited seats. The caps: 5 saved reports per seat, and cohorts you can build but not save. | BA free plan with 50,000 events, 3 apps and 3 months of retention, which a small app could live on. |
| Features | BFunnels, retention, cohorts, replays with console logs, heatmaps, flags, experiments, AI summaries and warehouse connectors. That's the whole product analytics job. Anomaly detection and HIPAA tools are Enterprise only, and group analytics is a paid add-on. | BOn-device anonymization, a query editor, funnels, retention and SDKs with ingest and query APIs cover the whole job of app analytics. |
| Ease of use | CNo rating on record. Autocapture works on web and mobile, but you'll still want a tracking plan, and building useful funnels and cohorts takes some learning. AI summaries and an MCP server take questions in plain words. | CSDKs to add to your app code, and no store rating on record. |
| Platforms and integrations | BWeb only, no desktop or phone app, so it stops at B. It pulls data from BigQuery, Snowflake, Databricks, Redshift and Postgres, and works with Segment, mParticle, Braze, Iterable and Google Ads. | BWeb dashboard with SDKs for apps, and links to RevenueCat, Superwall and Google Tag Manager. |
| Best for | funnels and retention for apps and sites | privacy-first analytics for apps |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mixpanel and TelemetryDeck. How we grade
Price against what you get
Mixpanel starts at $100 a month and scores 2.7 out of 4 on features, ease of use and platforms. TelemetryDeck starts at about $10.05 a month and scores 2.7.
They score the same, and TelemetryDeck starts $89.95 a month lower. Of the other website and product analytics tools on the chart, 1 scores higher than Mixpanel for less, and none scores higher than TelemetryDeck for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mixpanel also covers session replay and a/B testing.
- TelemetryDeck also covers dashboards.
At a glance
| Mixpanel | TelemetryDeck | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $100 per month for 1.5M events, billed annually ($140 billed monthly) | €9 per month for up to 750,000 events (billing basis not shown) |
| Free plan | Free forever, no card: unlimited seats, 1M events a month, 10,000 session replays, 1,000 experiment users, 10 feature flags, funnels and retention, 5 saved reports per seat. | 50,000 events a month, 3 apps and 3 months of data retention; events are processed once a day, or every few hours. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Mixpanel | TelemetryDeck GmbH |
| Price read from | mixpanel.com | dashboard.telemetrydeck.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Mixpanel
- Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
- Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
- Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
- Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.
TelemetryDeck
- Prices are in euros and the dollar price was not shown.
- The Free plan has no real-time data, and events are processed between once an hour and once a day.
- Only the Indie step (€9 for 750,000 events) was readable; higher self-service tiers go up to 15,000,000 events and are chosen with a slider.
- Annual billing is pre-selected and saves 20%; the annual refund window is 14 days and monthly plans are not refunded.
Key features
Mixpanel
- Funnels, retention and cohorts
- Reports built from tracked events, with autocapture for web and mobile. Saved cohorts, custom properties and unlimited saved reports start on Growth.
- Session replay and heatmaps
- Web and mobile replays with console logs and network calls, plus heatmaps and clickmaps. Free includes 10,000 replays a month and Growth 20,000, expandable to 500,000.
- Feature flags and experiments
- Feature flags and A/B experiments counted by monthly experiment users: 1,000 on Free and 5,000 on Growth, which can buy up to 100,000.
- AI analysis and MCP server
- AI summaries and agent-style analysis on every plan, and an MCP server so AI assistants can query your Mixpanel data.
- Warehouse connectors
- Growth and Enterprise can bring in data from BigQuery, Snowflake, Databricks, Redshift and Postgres; those rows count toward the event limit.
TelemetryDeck
- On-device anonymization
- Anonymizes the user identifier on the device and adds platform metadata such as system version, app version and model name automatically.
- Visual query editor and dashboards
- Build insights visually or with the TelemetryDeck Query Language, and arrange them in custom dashboards and notebooks.
- Funnels and retention
- Funnel analysis from onboarding to purchase, and retention analysis over time.
- SDKs and test mode
- SDKs for iOS, macOS, visionOS, Android, React Native, Flutter and websites; test mode keeps development data out of live data.
- Ingest and query APIs
- A public ingest API and a query API using personal access tokens, which paid plans include.
- MCP for AI
- Lists an MCP server so AI assistants can work with analytics data.
Plans
Mixpanel
Free$0
1M events a month, 10,000 session replays, unlimited seats. Cohorts can be built but not saved.
Growth$100
per month for 1.5M events, billed annually ($140 billed monthly)
First 1M events free, then $0.00028 an event with volume discounts, up to 20M. $840 a month at 10M events, billed annually. 20,000 replays.
EnterpriseCustom
Sold through sales: up to 1T events a month, custom replay and experiment volumes, anomaly detection, HIPAA tools and a success team.
TelemetryDeck
Free€0
50,000 events a month, 3 apps, 3 months of retention and no real-time data.
Indie€9
per month for up to 750,000 events; billing basis not shown
24 months of retention, real-time data and unlimited apps. Self-service plans run from 750,000 to 15,000,000 events a month, and prices for the higher tiers were not visible.
CustomCustom
Custom event volume and retention, custom exports, live support, training, single sign-on and data science services.
Ways to pay less
Mixpanel
- Annual discount
About 29% off Growth with annual billing
Billed annually, Growth costs $100 a month at 1.5M events instead of $140, and $840 instead of $1,176 at 10M events; the page puts the saving at $480 a year at 1.5M.
- Startups
First year free for early-stage startups
Companies under 5 years old with up to $8M in funding get a free first year on the Startup Plan: 1 billion events, 1 million session replays and unlimited experiments.
TelemetryDeck
- Annual discount
20% off with annual billing
The pricing page's Annual option states a 20% saving over monthly billing.
Common questions
Which is cheaper, Mixpanel or TelemetryDeck?
As of Nov 13, 2026, TelemetryDeck is cheaper to start with: about $10.05 a month, against $100 a month for Mixpanel. Mixpanel starts at $100 per month for 1.5M events, billed annually ($140 billed monthly), and TelemetryDeck starts at €9 per month for up to 750,000 events (billing basis not shown).
Which has a free plan, Mixpanel or TelemetryDeck?
As of Nov 13, 2026, both Mixpanel and TelemetryDeck have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.