Alternatives · Analytics
GrowthBook alternatives
As of Nov 13, 2026, the best GrowthBook alternative for most people is PostHog (3.2 GPA), second in our ranking of website and product analytics tools. It's also the best free one.
GrowthBook compared with 5 alternatives: Statsig, PostHog, Optimizely, Convert Experiences and Wingify.
GrowthBook has a free plan. Paid plans start at $40 per seat / month. 2 of the 5 alternatives are free or have a free plan. 2 more offer a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a GrowthBook sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| GrowthBookThis tool | Free plan · from $40/mo | Yes | Web |
| Statsig | Free plan · from $150/mo | Yes | Web |
| PostHog | Free plan · from $0.00005 | Yes | Web |
| Optimizely | Paid | No | Web |
| Convert Experiences | Free trial · from $299/mo | Trial only | Web |
| Wingify | Free trial | Trial only | Web |
Price against what you get
GrowthBook starts at $40 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. None of the 2 alternatives on this chart both scores higher and starts lower.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from GrowthBook
Statsig
Feature flags, experiments and product analytics in one platform
- Statsig starts at $150 per month for 5M events.
- Statsig also covers web analytics and session replay.
Suits: Engineering teams shipping behind feature flags
PostHog
Open-source product analytics with replays, flags and surveys
- PostHog starts at $0.00005 per analytics event past the free 1M (pay-as-you-go).
- PostHog also covers surveys, web analytics and session replay.
- PostHog does not cover dashboards, which GrowthBook does.
Suits: Startups and developers who want many product tools under one bill
Optimizely
Experimentation, feature flags and a CMS for digital teams
- Optimizely has no free plan, unlike GrowthBook.
- Optimizely also covers AI agents and reports.
- Optimizely does not cover dashboards, which GrowthBook does.
Suits: Large marketing and product teams running many experiments
Convert Experiences
A/B testing and full-stack experimentation priced by tested users
- Convert Experiences starts at $299 per month, billed annually ($399 billed monthly).
- Convert Experiences has no free plan, only a free trial, unlike GrowthBook.
Suits: Mid-sized e-commerce teams running website tests
Wingify
A/B testing, personalization and visitor recordings, formerly VWO
- Wingify has no free plan, only a free trial, unlike GrowthBook.
- Wingify also covers session replay.
- Wingify does not cover dashboards, which GrowthBook does.
Suits: Marketing and growth teams running regular website tests
Limits worth knowing in GrowthBook
- The free Starter plan allows only 3 users and 1 project; Pro caps at 30 users and 3 projects.
- The managed warehouse includes 1M events a month on Starter and 2M on Pro, then $30 per million.
- CDN use beyond 2M requests a month on Pro costs $10 per million, and bandwidth beyond 20GB costs $1 per GB.
- SSO is Google only on Starter and Pro; custom OIDC and SCIM need Enterprise.
Common questions
What are the alternatives to GrowthBook?
The alternatives to GrowthBook in this directory are Statsig, PostHog, Optimizely, Convert Experiences and Wingify. Each one has a side-by-side comparison with GrowthBook.
Is there a free alternative to GrowthBook?
Yes. Statsig and PostHog have a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.