Chameleon vs Userpilot (2026): which should you pick?
As of Nov 13, 2026, Chameleon and Userpilot share a 2.0 GPA, neither has a free plan, and Chameleon starts cheaper, at $279 a month against $299 a month.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Chameleon
In-app product tours, surveys and checklists for SaaS teams
Userpilot
In-app onboarding, product analytics and feedback for SaaS teams
Which one is for you
Pick Chameleon if
- Fits if you run a web product and want to guide new users in-app
- Works for product teams that can budget a few hundred dollars a month
Look elsewhere if
- Pricey if you're small, at $279 a month for 2,000 tracked users
- Watch out: Pro caps at 20 live experiences, and unlimited needs Growth at $1,250
- Watch out: roles and unlimited localization are Enterprise
- Not for you if you build mobile apps, as no mobile option is listed
- Watch out: quotes above the listed steps need a call
Pick Userpilot if
- Fits if you're a SaaS team that wants onboarding flows and analytics together
- Works for a product manager who can build tours without a developer
Look elsewhere if
- Skip it if you want a free plan, as there's only a 14-day trial
- Pricey if you're small: it starts at $299 a month and Growth at $849
- Tight if your user base grows, since price follows monthly active users
- Watch out: mobile engagement, data warehouse sync and several CRM integrations are Enterprise or add-ons, and the page doesn't say how the monthly price is billed
How we grade them
| 2.0GPAChameleonFair | 2.0GPAUserpilotFair | |
|---|---|---|
| Value for money | D$279 a month for 2,000 monthly tracked users, near the $299 dearest-tenth line, and Pro is $750. | D$299 a month for up to 2,000 monthly active users, which is where the dearest tenth of analytics tools starts. Growth is $849 and up. |
| Free plan and trial | C14-day trial with no card and 10,000 AI credits. No free plan. | C14-day trial with no card. No free plan. |
| Features | CTours, tooltips, checklists, surveys, targeting and A/B testing. The listing shows gaps: Startup allows 10 live experiences and no mobile app is listed. | CIn-app engagement, product analytics, surveys and NPS, replay, an AI agent and email workflows. Mobile engagement and warehouse sync are Enterprise or add-ons. |
| Ease of use | CNo rating read. Experiences to build and users to target. | CNo store rating on record. Tours, flows and events all have to be built and tagged. |
| Platforms and integrations | BWeb only, with HubSpot, Salesforce, Mixpanel, Heap and Slack. | BWeb only, with Segment, Google Tag Manager, Zendesk, Google Analytics, Intercom, Amplitude, Mixpanel and Heap connections. |
| Best for | in-app tours and checklists for web products | in-app onboarding and product analytics |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Chameleon and Userpilot. How we grade
Price against what you get
Chameleon starts at $279 a month and scores 2.3 out of 4 on features, ease of use and platforms. Userpilot starts at $299 a month and scores 2.3.
They score the same, and Chameleon starts $20 a month lower. Of the other website and product analytics tools on the chart, 34 score higher than Chameleon for less, and 34 score higher than Userpilot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Chameleon also covers no-code and a/B testing.
- Userpilot also covers dashboards and session replay.
At a glance
| Chameleon | Userpilot | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $279 per month for 2,000 monthly tracked users (Startup) | $299 per month for up to 2,000 monthly active users (billing basis not shown) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card, with 10,000 AI credits | 14-day free trial, no credit card required. |
| Web | ||
| Made by | Chameleon | Userpilot |
| Price read from | chameleon.io | userpilot.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Chameleon
- Prices follow monthly tracked users; exact quotes above the listed steps need a call with sales.
- Pro is capped at 20 live experiences; unlimited needs Growth, which is billed annually.
- Roles and permissions and unlimited localization are Enterprise features.
- Runs in web apps; the plans page does not list a mobile app option.
Userpilot
- The pricing page does not say whether the monthly figures are billed monthly or annually.
- Price scales with monthly active users; Starter and Growth both include 2,000, Growth scales to 100,000 and Enterprise includes 10,000.
- Mobile engagement, data warehouse sync, bulk export and several CRM integrations are Enterprise or add-on features.
- Agent Analytics and MCP Analytics are add-ons on Growth and Enterprise.
Key features
Chameleon
- In-app experiences
- Product tours, tooltips, checklists, modals, embeddables and microsurveys that display inside your web product.
- Segmentation and targeting
- Choose who sees an experience from user data, with display rules based on URLs, elements, clicks and behavior, and scheduling.
- A/B testing and goals
- Use a control group or multivariate tests to measure the effect of an experience against a goal.
- AI agents
- Copilot builds, tests and analyzes campaigns; Ranger runs governance jobs to keep an account tidy. Some AI features use credits.
- Interactive demos and HelpBar
- Interactive demos build clickable product walkthroughs; HelpBar adds a search launcher inside your app.
Userpilot
- In-app engagement
- Flows, spotlights, banners, embeds, checklists and a resource center shown inside the product, targeted at user segments.
- Product analytics
- Trends, funnels, retention and paths, with event autocapture and custom dashboards on the Growth plan.
- Surveys and NPS
- In-app NPS and surveys, with AI summaries of feedback and sentiment.
- Session replay
- Session replay with frustration indicators, console logs and network performance. 5k replays a month are included on Growth.
- Lia agent and MCP
- An AI agent and an MCP server, with monthly AI credits that can be topped up.
- Email and workflows
- Behavior-triggered email and workflow automation, with 100k free emails a month on Growth.
Plans
Chameleon
Startup$279
per month for 2,000 monthly tracked users
For small teams: 10 live experiences, targeting and customization, and email support.
Pro$750
per month from 5,000 monthly tracked users
Up to 20 live experiences, Copilot, themes and custom CSS, A/B testing, 5 languages and 10,000 free AI credits.
Growth$1,250
per month from 5,000 monthly tracked users, billed annually
Unlimited live experiences, Ranger agent and governance tools, AI interactive demos and a dedicated success contact.
EnterpriseCustom
Adds roles and permissions, unlimited localization and custom contracts and procurement.
Userpilot
Starter$299
per month for up to 2,000 monthly active users; basis not shown
In-app engagement, user segmentation (up to 10 segments), usage trends, NPS survey, 3 seats and 1 year of data retention. Price rises with MAU.
Growth$849
per month and up, by monthly active users; basis not shown
Adds advanced product analytics, event autocapture, resource center, advanced surveys, 100k emails and 5k session replays a month, 15 seats and 3 years of retention.
EnterpriseCustom
Adds mobile engagement, premium CRM integrations, bulk data export and import, data warehouse sync, advanced user management, security audit and a custom contract.
Common questions
Which is cheaper, Chameleon or Userpilot?
As of Nov 13, 2026, Chameleon is cheaper to start with: $279 a month, against $299 a month for Userpilot. Chameleon starts at $279 per month for 2,000 monthly tracked users (Startup), and Userpilot starts at $299 per month for up to 2,000 monthly active users (billing basis not shown).
Which has a free plan, Chameleon or Userpilot?
As of Nov 13, 2026, neither Chameleon nor Userpilot has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.