Happyforms vs WPForms (2026): which should you pick?
As of Nov 13, 2026, WPForms grades higher than Happyforms: 2.6 against 2.2 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
WPForms grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Happyforms
WordPress form builder with a live preview in the customizer
WPForms
Drag-and-drop form builder plugin for WordPress sites
Which one is for you
Pick Happyforms if
- Fits if you run WordPress and want to see the form as you build it
- Works for sites that want signatures or payments in a form
Look elsewhere if
- Skip it if you don't use WordPress, as it runs only inside it
- Watch out: without an active subscription you are locked out of the plugin in the dashboard, though entries can be exported
- Watch out: Starter covers 1 site and Pro 3, and Starter has only some paid features
- Watch out: the page doesn't list what the free edition includes
Pick WPForms if
- Fits if you run a WordPress site and want a drag-and-drop form builder
- Works for agencies with 3, 5 or unlimited sites
Look elsewhere if
- Skip it if you don't use WordPress, as it is not a hosted form service
- Tight if you stay free, because multi-page forms, uploads and conditional logic are paid
- Watch out: payment add-ons need Pro and CRM connections and webhooks need Elite
- Watch out: every plan is shown at 50% off a higher normal price, so check the renewal figure
How we grade them
| 2.2GPAHappyformsFair | 2.6GPAWPFormsGood | |
|---|---|---|
| Value for money | BStarter is $89 a year for 1 website, about $7.40 a month, with Pro at $99 for 3 sites shown on a sale with no end date. | BBasic is $49.50 a year for one site, about $4 a month, but payments sit on Pro at $199.50 and CRM links on Elite at $299.50 a year. |
| Free plan and trial | CA free edition is listed on WordPress.org, but the plans page names conditional logic and signatures as paid-only and doesn't list what the free one has. | CWPForms Lite on WordPress.org builds forms with the basics. Multi-page forms, file uploads and conditional logic are paid. |
| Features | CLive builder, conditional logic, multi-page forms, payments, signatures and uploads. Starter has only a subset of the paid features, and the free edition's features aren't listed. | BBuilder, templates, logic, multi-page forms, payments, entries, CRM links and AI form building. Nothing in the listing shows a gap in the core work. |
| Ease of use | CNo store rating on record, and it is a plugin you install and configure inside WordPress, so it sits at C. | CNo store rating on record. You build each form inside the WordPress admin. |
| Platforms and integrations | CWordPress only, with eight listed features including email marketing connections. | BWeb only, inside WordPress, with Stripe, PayPal, Square, Mailchimp, HubSpot, Salesforce, Zapier and Airtable. |
| Best for | a WordPress form builder with a live preview | drag-and-drop forms on a WordPress site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Happyforms and WPForms. How we grade
Price against what you get
Happyforms starts at $7.42 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. WPForms starts at $4.13 a month when paid by the year and scores 2.7.
WPForms scores higher and starts $3.29 a month lower. Of the other form and survey tools on the chart, 19 score higher than Happyforms for less, and none scores higher than WPForms for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Happyforms also covers no-code.
At a glance
| Happyforms | WPForms | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $89 per year for 1 website | $49.50 per year for 1 site |
| Free plan | A free edition of the plugin is listed on WordPress.org; the plans page describes paid-only features such as conditional logic and signatures. | WPForms Lite on WordPress.org: a form builder with the basic features; the paid plans add multi-page forms, file uploads and conditional logic. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Jestro LLC (trading as Happyforms) | WPForms, LLC |
| Price read from | happyforms.io | wpforms.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Happyforms
- It runs only inside WordPress.
- Without an active subscription you are locked out of the plugin in the WordPress dashboard, though submissions can still be exported.
- Starter covers 1 website and Pro 3 websites; going beyond a limit is not billed automatically.
- The plans page does not list which features are in the free edition.
WPForms
- It runs only inside WordPress; it is not a standalone hosted form service.
- Prices are per year for a set number of sites, and every plan is shown at 50% off a higher normal price.
- Payment add-ons need Pro, and CRM connections and webhooks need Elite.
- The vendor lists a 14-day money-back guarantee on the pricing page.
Key features
Happyforms
- Live form builder
- Preview the form as you build it, directly in the WordPress customizer.
- Conditional logic and multi-page forms
- Show or hide parts of a form, split long forms over pages and let people resume partial submissions.
- Payments
- PayPal and Stripe order, donation and payment forms with coupon codes and no transaction fees from the plugin.
- Signatures and file uploads
- Collect hand-drawn signatures and file uploads, with over 20 advanced fields.
- Email marketing integrations
- Connects to Mailchimp, ActiveCampaign, AWeber, Constant Contact, ConvertKit, MailerLite and others.
- Spam protection and data control
- reCAPTCHA, a submission blocklist and IP logging; submissions stay in your own WordPress database.
WPForms
- Drag-and-drop builder and templates
- Forms are built in a visual editor, and the vendor lists more than 2,000 ready-made templates covering contact, feedback, registration and similar uses.
- Conditional logic and multi-page forms
- Fields can show or hide based on earlier answers, and long forms can be split into pages with a progress bar. Both are paid features.
- Payments
- Pro adds Stripe, Square and PayPal payment fields with no WPForms fee. The free version and inactive licenses carry a 3% platform fee on transactions.
- Entry management
- Submissions are stored and viewed inside the WordPress dashboard and can be exported as Excel, PDF or CSV files.
- Marketing and CRM connections
- Plus connects to email marketing services and Elite to CRMs such as Salesforce and HubSpot, with webhooks for anything else.
- AI form building
- A WPForms AI chat can create a whole form from a prompt and edit existing forms.
Plans
Happyforms
Free$0
The WordPress.org edition, installed on your own site, with fewer features than the paid plans.
Starter$89
per year for 1 website
Priority support and a subset of the paid features, marked as Starter-only on the plans page.
Pro$99
per year for up to 3 websites
All features; shown on sale at $99 with $159 crossed out and a '$60 off today' label, with no end date given.
Unlimited$399
per year for unlimited websites
All features on unlimited websites.
WPForms
Basic$49.50
per year for 1 site
Normally $99 a year, shown at 50% off with no end date. Templates, file uploads, conditional logic and multi-page forms.
Plus$99.50
per year for 3 sites
Normally $199 a year, shown at 50% off. Adds email marketing connections (Mailchimp, AWeber, Constant Contact and others) and standard support.
Pro$199.50
per year for 5 sites
Normally $399 a year, shown at 50% off. Adds Stripe, Square, PayPal and other payment add-ons plus recurring subscriptions.
Elite$299.50
per year for unlimited sites
Normally $599 a year, shown at 50% off. Adds CRM connections (Salesforce, HubSpot, Zoho), webhooks, multisite support and premium support.
Ways to pay less
Happyforms
- Other savings
14-day refund guarantee
The plans page says a payment is refunded in full if Happyforms is not right for you within 14 days.
WPForms
No public discounts listed.
Common questions
Which is cheaper, Happyforms or WPForms?
As of Nov 13, 2026, WPForms is cheaper to start with: $4.13 a month when paid by the year, against $7.42 a month when paid by the year for Happyforms. Happyforms starts at $89 per year for 1 website, and WPForms starts at $49.50 per year for 1 site.
Which has a free plan, Happyforms or WPForms?
As of Nov 13, 2026, both Happyforms and WPForms have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.