Alternatives · Email Marketing
Blueshift alternatives
As of Nov 13, 2026, the highest-graded Blueshift alternative is Klaviyo (2.4 GPA). It's also the best free one. The catch, in its listing's words: "Up to 250 active profiles and 500 email sends a month."
Blueshift compared with 4 alternatives: Braze, Iterable, Klaviyo and Bloomreach.
Blueshift is a paid product, starting at $1,250 per month, billed annually. 1 of the 4 alternatives is free or has a free plan. One more offers a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a Blueshift sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| BlueshiftThis tool | From $1,250/mo | No | Web |
| Braze | Free trial | Trial only | Web |
| Iterable | Paid | No | Web |
| Klaviyo | Free plan · from $20/mo | Yes | Web |
| Bloomreach | From $60,000/yr | No | Web |
Price against what you get
Blueshift starts at $1,250 a month and scores 2.0 out of 4 on features, ease of use and platforms. 1 of the 2 alternatives on this chart scores higher and starts lower: Klaviyo.
Bloomreach scores higher without starting lower.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Blueshift
Braze
Customer engagement platform for email, push, SMS and in-app
- Braze also covers whatsApp messaging.
- Braze does not cover workflow automation, which Blueshift does.
Suits: Brands that message customers across email, mobile push, SMS and WhatsApp
Iterable
Cross-channel customer engagement platform for large brands
- Iterable does not cover workflow automation and a/B testing, which Blueshift does.
Suits: Large consumer brands running lifecycle programs across several channels
Klaviyo
Email, text and push marketing built on online-store customer data
- Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly.
- Klaviyo has a free plan, which Blueshift lacks.
- Klaviyo also covers forms and reports.
- Klaviyo does not cover workflow automation, sMS marketing and a/B testing, which Blueshift does.
Suits: Online stores, especially on Shopify, that market from order data
Bloomreach
Enterprise email, marketing automation and commerce search suite
- Bloomreach starts at $60,000 per year and up, billed annually.
- Bloomreach also covers whatsApp messaging.
- Bloomreach does not cover workflow automation, which Blueshift does.
Suits: Large retail brands with high email and SMS volume
Limits worth knowing in Blueshift
- Only the Starter entry price is published; Growth and Enterprise have no listed price.
- SMS, in-app messaging and advanced analytics are add-on modules, and premium onboarding is a one-time charge.
- The standard term is annual, with the choice of monthly billing or upfront payment.
- The price follows the number of engaged profiles, but the page shows no steps.
Common questions
What are the alternatives to Blueshift?
The alternatives to Blueshift in this directory are Braze, Iterable, Klaviyo and Bloomreach. Each one has a side-by-side comparison with Blueshift.
Is there a free alternative to Blueshift?
Yes. Klaviyo has a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 17, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.