RGE Studio vs Klaviyo
We give RGE Studio a 2.0 GPA and Klaviyo a 2.4, out of 4.0. Klaviyo grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
RGE Studio
Drag-and-drop email and landing page designer, formerly Beefree
Klaviyo
Email, text and push marketing built on online-store customer data
How we grade them
| 2.0GPARGE StudioFair | 2.4GPAKlaviyoFair | |
|---|---|---|
| Value for money | CGraded against its own alternatives, since it designs emails rather than sending them. Professional is $25 a month billed yearly ($30 monthly) for 2 users, with extras at $15. That's around Klaviyo's $20 and twice Mailchimp's $13, and you still pay one of them to send. | C$20 a month for 500 active profiles, at the dearer end of what email tools start at, and $150 a month at 10,000. Texts and other mobile messages are billed per send on top, and the plan moves up by itself as your list grows. |
| Free plan and trial | CThe free Starter plan has no end date, but it stops at 10 designs and 6 exports a month and keeps only the last 2 versions of each. Fine for the odd project, not a weekly newsletter for long. There's also a 15-day Business trial. | CFree for 250 active profiles and 500 email sends a month, with $5 of mobile messages and $5 of Composer AI each month. Fine for setting up a new shop. Go over and sending stops until the next cycle or an upgrade. |
| Features | DNext to its alternatives it does one slice of the job, and does it well: drag-and-drop emails, dark mode preview, synced rows, approvals and pre-send checks. But it doesn't send. Lists, sending and automation all stay in a separate email platform. | BShopper profiles fed by 350+ integrations, flows, campaigns, forms, product picks, SMS, WhatsApp and push, revenue reports and benchmarks. It covers the whole job for a store. Funnels and cohort reports need the Personalization add-on. |
| Ease of use | CNo store rating on record. Over 1,600 templates help, but it's a web app where the work is building the email itself, then setting up brand styles and the connection to your sending platform. | CNo App Store rating on record. Connecting your store and building flows and segments takes real setup in the web app, though the templates on every plan help. |
| Platforms and integrations | BWeb only, with one-click export to Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Mailchimp and Klaviyo, plus Canva, or plain HTML. No desktop or phone app, so a B at most. | BWeb only, but 350+ integrations including Shopify, WooCommerce and Wix, plus ChatGPT and Claude, and an API. No desktop app is listed. |
| Best for | designing on-brand emails your platform will send | online stores that market from order data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: RGE Studio and Klaviyo. How we grade
Price against what you get
RGE Studio starts at $25 a month and scores 2.0 out of 4 on features, ease of use and platforms. Klaviyo starts at $20 a month and scores 2.7.
Klaviyo scores higher and starts $5 a month lower. Of the other email marketing and newsletter tools on the chart, 20 score higher than RGE Studio for less, and 3 score higher than Klaviyo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- RGE Studio starts at $25 per month for up to 2 users, billed yearly ($30 billed monthly). Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly.
- RGE Studio also covers templates and no-code.
- Klaviyo also covers marketing automation, forms, reports and email campaigns.
At a glance
| RGE Studio | Klaviyo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $25 per month for up to 2 users, billed yearly ($30 billed monthly) | $20 per month for up to 500 active profiles, billed monthly |
| Free plan | Starter plan: up to 10 designs, 6 exports a month, the landing page builder, a custom subdomain, 2 reusable blocks and the last 2 versions of each design. | Up to 250 active profiles and 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, and email support for the first 60 days. |
| Free trial | 15-day free trial of the Business plan | None listed |
| Web | ||
| Made by | BEE Content Design, Inc. | Klaviyo |
| Price read from | reallygoodemails.com | klaviyo.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
RGE Studio
- Marketing teams that design emails outside their sending platform
- Brands and agencies that need approvals and locked brand styles across many designers
- Teams moving between email platforms that want designs they can take along
Klaviyo
- Online stores, especially on Shopify, that market from order data
- Brands sending email and text messages from the same flows
- Teams that want segments and reports built on purchase history
Worth knowing
RGE Studio
- It is an email designer, narrower than the email marketing tools around it: lists, sending and automation stay in a separate email platform or CRM.
- The free Starter plan stops at 10 designs and 6 exports a month and keeps only the last 2 versions of a design.
- Paid plans include 2 users; more cost $15 a month on Professional and $35 on Business, and extra Business workspaces cost $45 a month.
- Beefree renamed this builder RGE Studio and moved it to the Really Good Emails site; Beefree SDK, for embedding the builder in other software, is sold separately.
Klaviyo
- The Free plan stops at 250 active profiles and 500 sends a month; sending halts until the next cycle or an upgrade.
- Price follows active profiles, and accounts move automatically to a higher plan as the list grows.
- Text and other mobile messages cost extra per send, priced by destination with carrier fees included.
- Composer usage beyond the plan allowance is billed at $10 per 1,000 credits; paid support packages start at $500 a month.
Key features
RGE Studio
- Drag-and-drop email builder
- Build with rows and content blocks, adjust a mobile layout separately, preview dark mode, and add custom HTML, merge tags and display conditions.
- Templates and landing pages
- Start from more than 1,600 email and landing page templates, turn a page into an email and back in one click, and host pages on a custom subdomain.
- Brand controls and synced rows
- Set brand colors and fonts once, lock rows such as legal footers, and use synced rows that update in every design when edited.
- Reviews and approvals
- Comment on a design, run it through an approval workflow and lock it once approved; Enterprise adds multi-step approvals.
- Export to your sending platform
- Push designs in one click to Salesforce Marketing Cloud, Account Engagement, HubSpot, Marketo, Braze, Mailchimp or Klaviyo, or copy the HTML or download a ZIP.
- AI assistant and Smart Check
- AI drafts copy and alt text and checks typos and translations; Smart Check flags missing links, missing alt text, low contrast and oversized files before export.
Klaviyo
- Unified customer profiles
- Each shopper's browsing, order and engagement history sits in one profile, synced from more than 350 integrations and used for real-time segments.
- Flows and campaigns
- Email and flow templates, web sign-up forms and personalized product recommendations are on every plan, including Free.
- Mobile messaging
- SMS, MMS, WhatsApp, RCS and mobile push sit alongside email in the same flows, billed per message on top of the email plan.
- Composer AI agent
- Composer reviews flows, segments and forms and drafts campaigns from a prompt. Free accounts get $5 of usage a month; a $20 monthly add-on gives four times as much.
- Reports and benchmarks
- Dashboards, campaign revenue attribution and peer benchmarks on every plan. Funnels, cohort reports and custom attribution need the Personalization add-on.
- Customer service tools
- Customer Agent answers shopper questions with AI (first 50 resolutions free) and Helpdesk handles tickets, with a 30-day free trial.
Plans
RGE Studio
Starter$0
For occasional projects: up to 10 designs, 6 exports a month and up to 3 custom templates, with users but no roles.
Professional$25
per month for up to 2 users, billed yearly ($30 billed monthly)
Unlimited designs, exports, folders and reusable blocks, user roles and the AI writing assistant. Extra users $15 a month.
Business$134
per month for up to 2 users, billed yearly ($160 billed monthly)
Adds 2 workspaces, approval workflows, a QA assistant and advanced brand controls. Extra users $35 a month, workspaces $45.
EnterpriseCustom
Multi-step approvals, advanced user restrictions, Okta SSO, a customer success manager and custom connectors.
Klaviyo
Free$0
250 active profiles, 500 email sends a month, $5 of mobile messages a month. Emails carry the Klaviyo logo.
Email$20
per month for up to 500 active profiles, billed monthly
5,000 sends a month, logo removed, generative AI and predictive analytics. Price rises with the list: $150 a month at 10,000 profiles.
EnterpriseCustom
Standard and Advanced packages priced by active profiles through sales, with sends bought separately by usage.
Ways to pay less
RGE Studio
- Annual discount
Two months free with yearly billing
The pricing page labels yearly billing 2 months free: Professional is $25 a month billed yearly against $30 monthly, and Business $134 against $160.
Klaviyo
- Other savings
$19 off the first month of the Email plan
A one-time $19 credit on the first month of the $20 Email plan for accounts with no paid Klaviyo plan in the past 12 months. Valid through November 30, 2026.
