eSurveysPro vs SmartSurvey (2026): which should you pick?

Pick eSurveysPro if

• Fits if you want a survey with no response cap and no cost
• Works for small polls that go out by email

Look elsewhere if

• Tight if you invite by email: 1,000, 2,000 or 5,000 a month depending on the plan
• Watch out: removing branding, changing the look and filtering reports need Premium at $200 a year
• Not for you if you need hidden fields, several users or multi-language surveys, all Corporate at $400 a year
• Too light for anything that must connect to other software, as no integrations are listed

Pick SmartSurvey if

• Fits if you want a free plan to try and a UK-based vendor
• Works for teams that need dashboards and shared reports on Growth

Look elsewhere if

• Pricey if you are one person, with Advanced at GBP 70 a month
• Tight if you stay free, as there are 100 responses a month and no e-mail invites
• Skip it if you need several users on Advanced, as multiple users start on Growth, GBP 100 a user
• Watch out: prices are in pounds and exclude VAT
• Watch out: case management and full white labelling are Scale add-ons

eSurveysPro

• Email invitations are capped at 1,000, 2,000 or 5,000 a month depending on the plan.
• Branding removal, look and feel and report filtering need Premium or higher.
• Multiple users, multi-language surveys and hidden fields are Corporate features.
• The pricing page lists no integrations or mobile apps.

SmartSurvey

• Prices are in pounds sterling and exclude VAT, according to the pricing page.
• Advanced includes a single user; multiple users start on Growth, which is priced per user.
• The free plan has 100 responses a month and no e-mail invitations.
• Case management, reputation management and full white labelling are add-ons on the Scale tier.

eSurveysPro

Survey editor

Browser editor with 19 question types listed on the site and control over the flow of a survey.

Email invitations

A mailing system sends and tracks invitations, with monthly limits that depend on the plan.

Reports

Live results with summaries, drill-down to a specific answer, and export for Excel or SPSS.

Polls

One-question polls can be embedded in a website.

Mobile layout

Surveys are optimized automatically for phones and tablets.

Dedicated accounts

Enterprise and Dedicated accounts add multi-user roles, custom domains and white-label surveys, priced on request.

SmartSurvey

Survey and form builder

Create surveys or forms with core question types and 130+ templates; advanced question types and AI building are on the plans listed.

Logic and personalisation

Advanced and above include logic and personalisation, a custom thank-you message and custom branding with a logo and theme.

Analysis

Paid plans include sentiment analysis, trend charts and word clouds; Scale adds thematic analysis of open-text answers.

Dashboards and sharing

Growth adds dashboards, multiple user accounts, permissions and shared templates; Scale lists unlimited dashboards.

Distribution

Send by e-mail, popups, web embed, QR codes, tracking links and offline or kiosk mode; SMS invitations are on Scale.

API and integrations

Growth includes an API and webhooks, with Salesforce and Power BI connections listed among the integrations.

eSurveysPro

• Free$0

  Unlimited surveys, questions and responses with 14 question types and professional reports.

• Basic$100

  per year for 1,000 email invitations a month

  Mailing list management, data export, print reports to PDF and priority email support.

• Premium$200

  per year for 2,000 email invitations a month

  Removes eSurveysPro branding and adds custom look and feel, report filtering, text validation and advanced reports. $40 a month is also listed.

• Corporate$400

  per year for 5,000 email invitations a month

  Adds multi-language surveys, folders, advanced matrix questions, hidden fields and multiple users. $60 a month is also listed.

SmartSurvey

• Basic£0

  1 user, 100 responses per month, core question types and 130+ templates.

• Advanced£70

  per month, billed annually (£840 a year; £90 billed monthly)

  1 user, 30,000 responses and 90,000 e-mail invites a year, logic, custom branding, sentiment and text analysis.

• Growth£100

  per user / month, billed annually (£1,200 a year; £125 billed monthly)

  Priced per user, with 90,000 responses a year, dashboards, user permissions, shared templates, API and webhooks.

• ScaleCustom

  Sold through sales: thematic analysis, auto translate, SMS invitations, hiding the SmartSurvey badge, SSO and HIPAA compliance.

eSurveysPro

No public discounts listed.

SmartSurvey

• Annual discount

  Save with annual billing

  The pricing page says annual billing saves up to 22%: 22% on Advanced and 20% on Growth.

• Education

  Student plan

  The student plan page says its plan starts from £7.50 a month with annual billing, and also lists a free tier.