FormSmarts vs Wufoo (2026): which should you pick?

Pick FormSmarts if

• Fits if you want PayPal forms on a yearly price
• Works for people who need a signature on a form

Look elsewhere if

• Tight if you stay free, as there are no uploads or payments and embedded forms carry an attribution notice
• Watch out: the API, private forms and editing submissions need Business Max at $360 a year
• Watch out: plans are yearly, with no monthly price shown
• Watch out: the page leaves out several Business tiers and refers larger needs to the vendor

Pick Wufoo if

• Fits if you need a simple registration, contact or order form on your website
• Works for organizations that want built-in reports on their form entries

Look elsewhere if

• Tight if you stay free: 5 forms, 100 entries a month, 10 fields a form, no file storage, and forms switch off past the limit
• Skip it if you take payments on a budget, since that needs Professional at $33.25 a month billed annually
• Not for you if you work as a team on Starter, which covers a single user; 5 users start on Professional
• Watch out: paid accounts pay $0.05 for each entry over the monthly limit
• Too light for forms that need signatures, and field encryption, password protection and Google Analytics wait for Professional

FormSmarts

• The free plan has no file upload, payments or Excel export, and shows an attribution notice on embedded forms.
• Plans are billed per year; the page shows no monthly price.
• The page omits Business 2/Premier, Business 3 and Business 4 plans for clarity and refers larger needs to the vendor.
• Private forms, editing submissions and the API need Business Max.

Wufoo

• The Free plan is limited to 5 forms, 100 entries a month and 10 fields per form, and file storage is for paid accounts only.
• Accepting payments, Google Analytics tracking, field encryption and password protection start on Professional.
• Starter covers a single user; 5 users start on Professional and 20 on Advanced.
• Paid accounts are charged $0.05 for each entry over the monthly limit.

FormSmarts

Embeddable and shareable forms

Embed a form with an HTML snippet, or share its FormSmarts address, short link or QR code.

Responses by email and report

Responses can be emailed, viewed online, downloaded as PDF or exported to Excel or CSV.

PayPal and Stripe

Payment forms arrive with Business plans, with subscriptions and recurring payments from Business Plus.

E-signature and file upload

File uploads start on Business Starter and electronic signatures on Business Plus.

Web API and webhooks

Webhooks start on Business Starter, and the full API on Business Max.

Mobile-friendly forms

Forms open in a layout optimized for touch screens when visited on a phone or tablet.

Wufoo

Drag-and-drop form builder

Build registration, application, contact and payment forms without writing code, starting from a gallery of more than 400 templates.

Form rules

Rules add branching and conditional logic and can trigger an action once someone submits a form. They are listed from the Starter plan.

Payments

Collect payments through gateways including Stripe, Square, PayPal and Authorize.Net. Accepting payments needs the Professional plan or higher.

Reports and exports

Use out-of-the-box reports or build custom ones to see how forms are performing, and export entries to spreadsheet software.

Theme designer

Customize a ready-made theme or design one to match a brand or website, with or without CSS. A custom logo needs a paid plan.

REST API and integrations

A REST API with a daily request limit is part of every plan. Wufoo lists dozens of native integrations and over 1,000 more through Zapier.

FormSmarts

• Free$0

  per year

  Unlimited forms with 1 email recipient per form and an attribution notice on embedded forms.

• Pro$60

  per year

  No branding on embedded forms, up to 60 fields per form and 2 email recipients; stored results are limited to 20,000 records.

• Business Starter$120

  per year

  PayPal and Stripe payments, webhooks, stored results with Excel reporting, 2 MB uploads with 100 MB storage and up to 100 fields.

• Business Plus$240

  per year

  Adds electronic signature, recurring PayPal payments, recipient choice by respondent, up to 4 users and 500 MB of attachment storage.

• Business Max$360

  per year

  Adds the API, auto-responder, private forms, search and editing of submissions, booking forms, 10 users and 1.5 GB of storage.

Wufoo

• Free$0

  5 forms, 100 entries a month, 10 fields per form and 1 user.

• Starter$16.25

  per month, billed annually at $195 ($22 billed monthly)

  10 forms, 1,000 entries a month, 1 user and 1 GB of file storage, with file uploads, form rules, a custom logo and integrations.

• Professional$33.25

  per month, billed annually at $399 ($45 billed monthly)

  Unlimited forms, 5,000 entries a month, 5 users and 5 GB of storage, plus payments, field encryption and password protection.

• Advanced$83.25

  per month, billed annually at $999 ($113 billed monthly)

  25,000 entries a month, 20 users, 10 GB of file storage and priority support.

• Ultimate$210.25

  per month, billed annually at $2,523 ($286 billed monthly)

  200,000 entries a month, 60 users, 20 GB of file storage and 100,000 API requests a day.

FormSmarts

No public discounts listed.

Wufoo

• Annual discount

  Save 25% with annual billing

  Starter is $195 a year, or $16.25 per month, against $22 on monthly billing. Professional is $399 a year against $45 per month, and Advanced $999 against $113.

• Nonprofit

  50% off paid plans for nonprofits

  Wufoo gives a 50% discount on all paid plans to non-educational nonprofits that submit proof of status, such as a Form 990 for US organizations.