Gravity Forms vs JetFormBuilder (2026): which should you pick?
As of Nov 13, 2026, JetFormBuilder grades higher than Gravity Forms: 3.0 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
JetFormBuilder grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Gravity Forms
WordPress form builder plugin sold as a yearly license
JetFormBuilder
WordPress form plugin with payments, user forms and PDF output
Which one is for you
Pick Gravity Forms if
- Fits if you run WordPress and want form entries kept on your own site
- Works for agencies building forms across many client sites on the $259 Elite license
Look elsewhere if
- Not for you if you don't have a self-hosted WordPress site or a WordPress.com Business plan, since it's only a plugin
- Skip it if you want to try before paying, as there's no free version or trial, only an online demo
- Pricey if you need Stripe, PayPal or Zapier ($159 Pro) or surveys, quizzes, signatures and webhooks ($259 Elite)
- Tight if you have more than one site, as Basic covers 1 site and Pro 3
- Watch out: asking for a refund within the 30 days switches the license off at once
Pick JetFormBuilder if
- Fits if you run WordPress and need payments or user forms
- Works for agencies that want one price across unlimited sites
Look elsewhere if
- Skip it if you do not use WordPress, as there is no hosted version
- Tight if you stay free, since payments, PDF output and CRM actions are Pro
- Watch out: Pro licenses renew yearly and must be renewed to keep updates and support
- Watch out: Crocoblock sells a separate all-plugin lifetime bundle for $649
How we grade them
| 2.0GPAGravity FormsFair | 3.0GPAJetFormBuilderVery good | |
|---|---|---|
| Value for money | BGraded against its alternatives. Basic is $59 a year for one site with unlimited forms and entries, a fraction of what hosted builders like Jotform or Typeform charge. Stripe and PayPal need Pro at $159 a year, and you need a WordPress site and hosting to run it on. | ASite PRO is $49 a year for one site, about $4 a month, under 60% of the forms category's cheaper quarter ($8.25). Lifetime is $249. |
| Free plan and trial | FNothing free and no trial, just an online demo. There are refunds within 30 days, but asking for one switches the license off at once, and a refund isn't a trial anyway. | BA free, limited version for unlimited sites. Payments, PDF output and CRM actions are Pro. |
| Features | C30+ field types, conditional logic, multi-page forms, calculations, payments and, on Elite, surveys, quizzes, polls and signatures. The gap is the listing's own: it only runs as a WordPress plugin, so without a WordPress site it does nothing. | BMulti-step and calculated forms, payments, user login and registration, front-end posting and AI form building. Nothing in the listing shows a gap in the core job. |
| Ease of use | CNo rating on record. Fields are dragged into place inside WordPress, but first you need a self-hosted WordPress site or a WordPress.com Business plan, then the plugin and its add-ons installed, then each form built. | CNo rating on record. You build forms inside WordPress and set up its add-ons. |
| Platforms and integrations | BIt runs in the browser inside WordPress and connects to Stripe, PayPal, Square, Mailchimp, HubSpot, Salesforce, Zapier and Slack, with a REST API and 500+ hooks for developers. No desktop or phone app of its own. | BWordPress only, with eight listed integrations and add-ons. |
| Best for | forms on your own WordPress site | WordPress forms with payments and user registration |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gravity Forms and JetFormBuilder. How we grade
Price against what you get
Gravity Forms starts at $4.92 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. JetFormBuilder starts at $4.08 a month when paid by the year and scores 2.7.
JetFormBuilder scores higher and starts $0.84 a month lower. Of the other form and survey tools on the chart, 3 score higher than Gravity Forms for less, and none scores higher than JetFormBuilder for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- JetFormBuilder can be bought with a one-time purchase.
- Gravity Forms also covers templates and surveys.
- JetFormBuilder also covers workflow automation.
At a glance
| Gravity Forms | JetFormBuilder | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $59 per year | $49 per year for 1 website |
| Free plan | None | A free, limited version for unlimited sites with basic updates and support on WordPress.org. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Rocketgenius Inc. | Jetimpex Inc. |
| Price read from | gravityforms.com | jetformbuilder.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Gravity Forms
- It runs only as a WordPress plugin, so you need a self-hosted WordPress site, or a WordPress.com Business plan with a custom domain.
- There is no free version and no trial; the vendor offers an online demo instead.
- Stripe, PayPal and Zapier need Pro, and surveys, quizzes, signatures, user registration and webhooks need the $259 Elite license.
- Refunds are given within 30 days of a payment, and requesting one deactivates the license immediately.
JetFormBuilder
- It runs only inside WordPress; there is no hosted or standalone version.
- Pro subscriptions renew yearly and must be renewed to keep updates and support.
- The free version is limited, and the pricing page lists payments, PDF output and CRM actions as Pro features.
- Crocoblock also sells a separate all-plugin lifetime bundle for $649.
Key features
Gravity Forms
- Drag-and-drop builder
- Build forms inside WordPress from 30+ field types, a template library and layouts of up to four columns per row, then embed them on any page.
- Conditional logic and multi-page forms
- Show or hide fields, sections and pages based on answers, split long forms into pages, and route notification emails by what was submitted.
- Calculations and payments
- Fields can be calculated from a formula. The Stripe, PayPal Checkout and Square add-ons, which handle subscriptions, need Pro; discount codes need Elite.
- Surveys, quizzes and polls
- Elite adds add-ons for surveys, graded quizzes, polls, signatures, partial entries from abandoned forms and conversational one-question-at-a-time forms.
- Entries stored on your own site
- Entries and uploaded files are saved to your WordPress database and server, with unlimited forms and entries, CSV export and tools for handling personal data and consent.
- REST API and hooks
- A REST API, 500+ actions and filters and an add-on framework let developers build their own integrations; the Webhooks add-on needs Elite.
JetFormBuilder
- Multi-step and calculated forms
- Build multi-step forms with conditional visibility, calculations, a repeater field and saved form progress.
- Payments
- Take payments through WooCommerce cart and checkout, PayPal or Stripe, including recurring payments.
- User registration and login
- Register and log in users, reset passwords, verify email addresses and update user profiles from a form.
- Content from the front end
- Insert or update posts, including custom post types, from a submission, with fields prefilled from users, posts or the database.
- After-submit actions
- Send emails with attachments, generate PDFs, redirect, call a hook or webhook, and run actions conditionally.
- AI form builder
- Generate a form from a text prompt. The pricing page lists it among the Pro features.
Plans
Gravity Forms
Basic$59
per year
1 site, standard support, and the Basic add-ons for email marketing tools such as Mailchimp, HubSpot and ActiveCampaign, plus reCAPTCHA and Akismet.
Pro$159
per year
3 sites and standard support. Adds the Pro add-ons, including Stripe, PayPal Checkout, Square, Zapier, Slack, Dropbox and Trello.
Elite$259
per year
Unlimited sites, WordPress Multisite, priority support and every add-on, including surveys, quizzes, polls, signatures, user registration and webhooks.
JetFormBuilder
Site PRO$49
per year for 1 website
20 Pro addons, chat and Zoom support, and regular updates for one site. Renews yearly.
Agency PRO$129
per year for unlimited sites
Same addons and support as Site PRO, on an unlimited number of sites. Renews yearly.
Lifetime Site PRO$249
one-time, for 1 website
Pro addons, support and updates for one site, paid once with no renewal.
Lifetime Agency PRO$499
one-time, for unlimited sites
Pro addons, support and updates for unlimited sites, paid once with no renewal.
Ways to pay less
Gravity Forms
- Nonprofit
Nonprofit License at $129 a year
Registered nonprofits can apply for a $129-a-year license covering 3 sites with add-ons such as Stripe, PayPal, Survey and User Registration. It renews at the same price.
JetFormBuilder
- Lifetime license
Lifetime licenses
Lifetime Site PRO is $249 and Lifetime Agency PRO is $499, each paid once with no renewal, as listed on the pricing page.
Common questions
Which is cheaper, Gravity Forms or JetFormBuilder?
As of Nov 13, 2026, JetFormBuilder is cheaper to start with: $4.08 a month when paid by the year, against $4.92 a month when paid by the year for Gravity Forms. Gravity Forms starts at $59 per year, and JetFormBuilder starts at $49 per year for 1 website.
Which has a free plan, Gravity Forms or JetFormBuilder?
As of Nov 13, 2026, only JetFormBuilder has a free plan. Gravity Forms does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.