SmartSurvey vs SurveyMethods (2026): which should you pick?

Pick SmartSurvey if

• Fits if you want a free plan to try and a UK-based vendor
• Works for teams that need dashboards and shared reports on Growth

Look elsewhere if

• Pricey if you are one person, with Advanced at GBP 70 a month
• Tight if you stay free, as there are 100 responses a month and no e-mail invites
• Skip it if you need several users on Advanced, as multiple users start on Growth, GBP 100 a user
• Watch out: prices are in pounds and exclude VAT
• Watch out: case management and full white labelling are Scale add-ons

Pick SurveyMethods if

• Fits if you run a short survey with fewer than 15 answers
• Works for teams that want a REST API and Zapier on a mid-priced plan

Look elsewhere if

• Tight if you stay free: 3 surveys and 15 responses each
• Pricey if you want AI sentiment, Ask AI or quotas, which need Professional at $41 a month
• Watch out: annual plans cap responses at 10,000 and 30,000 a year, and monthly billing at 500 and 750 a month
• Watch out: the free trial's length isn't stated, and collaboration tools are Enterprise only

SmartSurvey

• Prices are in pounds sterling and exclude VAT, according to the pricing page.
• Advanced includes a single user; multiple users start on Growth, which is priced per user.
• The free plan has 100 responses a month and no e-mail invitations.
• Case management, reputation management and full white labelling are add-ons on the Scale tier.

SurveyMethods

• The free plan allows only 3 surveys and 15 responses per survey.
• Response caps on paid plans are 10,000 and 30,000 a year on annual billing, or 500 and 750 a month when billed monthly.
• Sentiment analysis, Ask AI and quotas need Professional.
• Collaboration tools are listed only under Enterprise.

SmartSurvey

Survey and form builder

Create surveys or forms with core question types and 130+ templates; advanced question types and AI building are on the plans listed.

Logic and personalisation

Advanced and above include logic and personalisation, a custom thank-you message and custom branding with a logo and theme.

Analysis

Paid plans include sentiment analysis, trend charts and word clouds; Scale adds thematic analysis of open-text answers.

Dashboards and sharing

Growth adds dashboards, multiple user accounts, permissions and shared templates; Scale lists unlimited dashboards.

Distribution

Send by e-mail, popups, web embed, QR codes, tracking links and offline or kiosk mode; SMS invitations are on Scale.

API and integrations

Growth includes an API and webhooks, with Salesforce and Power BI connections listed among the integrations.

SurveyMethods

Survey builder

Drag-and-drop editor with 20-plus question types, templates, themes and a survey library.

Page and field logic

Question-based page logic starts on Advanced, and advanced field-based logic and quotas on Professional.

AI analysis

Sentiment analysis, response quality scoring and an Ask AI chat over survey data are listed on Professional.

Distribution

Email collectors, embedded collectors and reminders, plus event registration forms on paid plans.

Reports

Real-time reports with filters on every plan, and a custom report builder with online publishing on higher plans.

Zapier and REST API

Connects to other apps through Zapier and a REST API, with unlimited API calls on Professional.

SmartSurvey

• Basic£0

  1 user, 100 responses per month, core question types and 130+ templates.

• Advanced£70

  per month, billed annually (£840 a year; £90 billed monthly)

  1 user, 30,000 responses and 90,000 e-mail invites a year, logic, custom branding, sentiment and text analysis.

• Growth£100

  per user / month, billed annually (£1,200 a year; £125 billed monthly)

  Priced per user, with 90,000 responses a year, dashboards, user permissions, shared templates, API and webhooks.

• ScaleCustom

  Sold through sales: thematic analysis, auto translate, SMS invitations, hiding the SmartSurvey badge, SSO and HIPAA compliance.

SurveyMethods

• Basic$0

  3 surveys, 50 questions and 15 responses per survey, 20-plus question types and real-time reports, with SurveyMethods branding.

• Advanced$12

  per month, billed annually ($15 billed monthly)

  Unlimited questions, 10,000 responses a year (500 a month when billed monthly), page logic, reminders, email collectors and custom themes.

• Professional$41

  per month, billed annually ($49 billed monthly)

  30,000 responses a year (750 a month when billed monthly), field-based logic, quotas, online reports, sentiment analysis, Ask AI, custom branding and unlimited API calls.

• EnterpriseCustom

  Five or more licenses, unlimited responses, collaboration and workflow tools, dedicated support and training. Sold through sales.

SmartSurvey

• Annual discount

  Save with annual billing

  The pricing page says annual billing saves up to 22%: 22% on Advanced and 20% on Growth.

• Education

  Student plan

  The student plan page says its plan starts from £7.50 a month with annual billing, and also lists a free tier.

SurveyMethods

• Annual discount

  Up to 17% off with annual billing

  The pricing page says annual subscriptions save up to 17% against month-to-month.

• Education

  25% to 40% off for schools and nonprofits

  Educational institutions and nonprofits can get 25% off, or up to 40% off Advanced and Professional in exchange for a public link to SurveyMethods and credit in published research.