Alternatives · Email Marketing
Klaviyo alternatives
Klaviyo compared with 7 alternatives: Mailchimp, Omnisend, Drip, Brevo, ActiveCampaign and 2 more.
Klaviyo has a free plan. Paid plans start at $20 per month for up to 500 active profiles, billed monthly. 3 of the 7 alternatives are free or have a free plan. 4 more offer a free trial.
7 tools · Listings checked up to Oct 17, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| KlaviyoThis tool | Free plan · from $20/mo | Yes | Web |
| Mailchimp | Free plan · from $13/mo | Yes | Web, iOS, Android |
| Omnisend | Free plan · from $16/mo | Yes | Web |
| Drip | Free trial · from $39/mo | Trial only | Web |
| Brevo | Free plan · from $9/mo | Yes | Web |
| ActiveCampaign | Free trial · from $15/mo | Trial only | Web |
| Customer.io | Free trial · from $100/mo | Trial only | Web |
| Privy | Free trial · from $30/mo | Trial only | Web |
Price against what you get
Klaviyo starts at $20 a month and scores 2.7 out of 4 on features, ease of use and platforms. 1 of the 7 alternatives on this chart scores higher and starts lower: Mailchimp.
Omnisend, Brevo and ActiveCampaign start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Klaviyo
- Free plan · from $13/mo
Mailchimp
Email and SMS marketing with automations, priced by contact count
- Mailchimp starts at $13 per month for up to 500 contacts, billed monthly. Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly.
- Only Mailchimp lists iOS and Android apps.
Suits: Small businesses sending regular newsletters and promotions
- Free plan · from $16/mo
Omnisend
Email, SMS and push marketing for online stores, priced by contacts
- Omnisend starts at $16 per month for up to 500 contacts, billed monthly. Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly.
Suits: Shopify, WooCommerce, BigCommerce and Wix stores
- Free trial · from $39/mo
Drip
Email automation and pop-ups for online stores
- Drip starts at $39 per month and up, by list size and email volume. Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly.
- Klaviyo has a free plan. Drip does not, though it has a free trial.
- Klaviyo also covers reports.
Suits: Shopify stores that want flows and pop-ups in one app
- Free plan · from $9/mo
Brevo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
- Brevo starts at $9 per month for 5,000 emails and up to 500 contacts, billed monthly. Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly.
- Brevo also covers sales pipeline and live chat.
- Klaviyo also covers reports.
Suits: Senders with a large list who email it only now and then
- Free trial · from $15/mo
ActiveCampaign
Email marketing and multi-step automation priced by contacts
- ActiveCampaign starts at $15 per month for up to 1,000 contacts, billed annually ($19 monthly). Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly.
- Klaviyo has a free plan. ActiveCampaign does not, though it has a free trial.
- ActiveCampaign also covers sales pipeline.
Suits: Businesses that run long automated sequences rather than one-off newsletters
- Free trial · from $100/mo
Customer.io
Data-driven email, SMS, push and in-app messaging for product teams
- Customer.io starts at $100 per month for up to 5,000 profiles, billed monthly. Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly.
- Klaviyo has a free plan. Customer.io does not, though it has a free trial.
- Customer.io also covers business texting.
- Klaviyo also covers forms and reports.
Suits: Software and app companies sending messages from product data
- Free trial · from $30/mo
Privy
Pop-ups, email and SMS for small online stores
- Privy starts at $30 per month for up to 1,500 mailable contacts. Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly.
- Klaviyo has a free plan. Privy does not, though it has a free trial.
- Privy also covers business texting.
- Klaviyo also covers reports.
Suits: Shopify stores that want pop-ups, email and texts in one tool
Limits worth knowing in Klaviyo
- The Free plan stops at 250 active profiles and 500 sends a month; sending halts until the next cycle or an upgrade.
- Price follows active profiles, and accounts move automatically to a higher plan as the list grows.
- Text and other mobile messages cost extra per send, priced by destination with carrier fees included.
- Composer usage beyond the plan allowance is billed at $10 per 1,000 credits; paid support packages start at $500 a month.
Common questions
What are the alternatives to Klaviyo?
The alternatives to Klaviyo in this directory are Mailchimp, Omnisend, Drip, Brevo, ActiveCampaign, Customer.io and Privy. Each one has a side-by-side comparison with Klaviyo.
Is there a free alternative to Klaviyo?
Yes. Mailchimp, Omnisend and Brevo have a free plan alongside paid ones.
Which Klaviyo alternatives work on Android?
The Klaviyo listing does not include an Android app. Mailchimp lists one.
Which Klaviyo alternatives work on iOS?
The Klaviyo listing does not include an iOS app. Mailchimp lists one.
When were these prices checked?
Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.