Acuity Scheduling vs Lunacal

Acuity Scheduling

• Salons, studios, coaches, tutors and other appointment-based businesses
• Taking a deposit or full payment at the time of booking
• Selling packages, memberships and gift certificates alongside appointments

Lunacal

• Coaches, consultants and tutors who charge for sessions at booking
• Service businesses that want videos, testimonials and FAQs on the booking page
• Teams routing bookings across staff, services or locations

Acuity Scheduling

• There is no free plan. When the 7-day trial ends, a paid plan is needed to keep using the account.
• Plans are capped by calendars, which map to staff or locations: 1 on Starter, 6 on Standard and 36 on Premium.
• Text reminders, the waitlist, memberships, packages and gift certificates need Standard or Premium.
• Hiding the "Powered by Acuity Scheduling" footer, signing a HIPAA BAA, and custom API and CSS are Premium-only.

Lunacal

• There is no free plan: all three plans are paid once the 7-day trial ends.
• Multi-session packages, team scheduling, round robin and webhooks need the Teams plan or higher.
• SSO and email from your own domain are Enterprise only, and a custom domain for booking pages is an Enterprise add-on.
• Text message reminders are billed per message segment at rates that vary by destination country.

Acuity Scheduling

Branded booking page

Clients self-schedule, reschedule or cancel on a page with your logo and colors. Share it as a link or QR code, or embed it in a Squarespace site or another website.

Payments, deposits and invoicing

Take full payment, a deposit or a card on file at booking through Stripe, Square or PayPal, and send invoices. The mobile app accepts in-person payments, including tap-to-pay.

Reminders and intake forms

Automated email confirmations, updates and reminders on every plan, with custom intake forms at booking. Text message reminders start on Standard.

Calendar sync and availability rules

Syncs with Google Calendar, Outlook and iCloud to block busy times. Set daily appointment limits, buffers between bookings and room or resource restrictions.

Classes, packages and memberships

Offer one-to-one services or group classes and workshops. Standard and Premium can sell appointment packages, subscriptions, memberships and gift certificates.

AI Booking Assistant

An AI chat bot that helps clients get booked on the scheduling page. It is available on the Premium plan only.

Lunacal

Booking pages with content

A booking page can hold videos, images, testimonials, documents, maps, FAQs and profile details next to the calendar, with themes and brand colors.

Paid bookings and packages

Payment is collected through Stripe or PayPal before a booking is confirmed, with no commission from Lunacal. Multi-session packages need Teams or Enterprise.

Calendar sync

Connects an unlimited number of Google, Outlook and Apple calendars with two-way sync and checks for conflicts across all of them.

Team scheduling

Teams and Enterprise add round robin and collective events, team booking pages, and scheduling across several locations and services.

Reminders and workflows

Workflows send email and text messages before and after meetings, including confirmations, reminders and follow-ups.

Event types and intake forms

One-to-one meetings, group sessions and recurring events, each with custom booking questions, buffers, notice periods and optional manual approval.

Acuity Scheduling

• Starter$16

  per month, billed annually ($20 billed monthly)

  1 calendar, payments through Stripe, Square, PayPal or Venmo, email reminders, custom client forms and automatic time zone conversion.

• Standard$27

  per month, billed annually ($34 billed monthly)

  Up to 6 calendars, plus text reminders, an appointment waitlist, memberships, packages and gift certificates.

• Premium$49

  per month, billed annually ($61 billed monthly)

  Up to 36 calendars, plus the AI Booking Assistant, a BAA for HIPAA compliance, logo removal, per-staff time zones, and custom API and CSS.

• EnterpriseCustom

  Unlimited calendars and scheduling instances, VIP account management, additional APIs and a central dashboard; priced through sales.

Lunacal

• Standard$9

  per user / month, billed annually ($10 billed monthly)

  For solo professionals: unlimited calendars and event types, paid bookings, email and text reminders, and a customizable booking page.

• Teams$15

  per user / month, billed monthly or annually

  Adds team scheduling, round robin and collective events, multi-session packages and webhooks. Shown as 25% off a crossed-out $20.

• Enterprise$25

  per user / month, billed annually ($30 billed monthly)

  Adds SSO, the beta AI Voice Agent and MCP Server, email sent from your own domain, phone support and an account manager.

Acuity Scheduling

• Annual discount

  Save 20% by paying annually

  Acuity's pricing page lists a 20% saving on annual billing: Starter is $16 instead of $20 per month, Standard $27 instead of $34 and Premium $49 instead of $61.

Lunacal

• Annual discount

  Save 10% with annual billing

  The pricing toggle is labelled "Annually (Save 10%)": Standard is $9 per user a month billed annually against $10 monthly, and Enterprise $25 against $30. Teams is $15 either way.