Brevo vs Vbout (2026): which should you pick?

Pick Brevo if

• Fits if you have thousands of contacts but only email them a few times a month
• Works for apps or shops that need receipt and password emails as well as newsletters

Look elsewhere if

• Tight if you stay on Starter, which has 1 seat, no automations and the Brevo logo unless you pay $12 more
• Pricey if you want WhatsApp, popups or push, which start on the $499 Professional plan
• Skip it if you mail a growing list every day, since the price follows the emails you send
• Watch out: Starter and Standard cap contacts by volume, at 500 for 5,000 emails a month and 2,500 for 15,000
• Watch out: the free plan stops at 300 emails a day, and SMS credits are bought separately by destination

Pick Vbout if

• Fits if you want email, social and a pipeline in one tool
• Works for agencies that want an agency edition

Look elsewhere if

• Pricey if you send a lot: $50 buys 500 emails a month, and Professional is $100
• Tight if you stay free: 500 emails a month and no landing pages
• Not for you if you want a clean look on a low plan, as removing Vbout branding is an add-on
• Watch out: human support is an add-on, and social and API access are Professional only

Brevo

• Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
• The Free plan is limited to 300 emails a day.
• Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
• SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.

Vbout

• Prices follow the monthly email volume; the page also shows $199 and $299 for Starter and Professional at a higher volume.
• Removing Vbout branding on lower plans and human support are add-ons.
• The free plan is limited to 500 emails a month and has no landing pages.
• A 10% saving is advertised for yearly billing.

Brevo

Email campaigns and transactional email

A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.

Marketing automation

Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.

SMS and WhatsApp

SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.

Sales CRM

Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.

Segments and forms

Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.

AI tools

An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.

Vbout

Email marketing and automation

Drag-and-drop automation workflows, lead scoring and email campaigns, with lead management that has no contact cap.

Landing pages, forms and pop-ups

Landing pages come with Starter; forms with payments and pop-ups are listed in the core feature set.

AI chatbot

Starter and up include a chatbot capped at 1K, 5K or 10K messages a month; Messenger, SMS and WhatsApp channels start at Professional.

Social media tools

Social publishing and moderation sit in the platform, with the social tools listed under Professional.

Pipeline and calendar booking

A pipeline manager tracks leads and tasks, and calendar booking is available from Professional.

Agency edition

Agencies can build a plan with a reseller portal and white label starting at $95 a month, plus email pool and sub-accounts.

Brevo

• Free$0

  300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.

• Starter$9

  per month for 5,000 emails and up to 500 contacts, billed monthly

  1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.

• Standard$18

  per month for 5,000 emails and up to 500 contacts, billed monthly

  Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.

• Professional$499

  per month for 150,000 emails, billed monthly

  10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.

• EnterpriseCustom

  For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.

Vbout

• Free$0

  500 emails a month, lead management, automation, pipeline management, 1 team seat, limited reporting.

• Starter$50

  per month at 500 emails/month, billed monthly

  Adds landing pages, advanced reporting, AI chatbot and 5 seats. Price rises with email volume.

• Professional$100

  per month at 500 emails/month, billed monthly

  Adds social media tools, API access, calendar booking, no Vbout branding and 10 seats.

• EnterpriseCustom

  Adds a Salesforce connector, higher API limits, dedicated IP pool and account manager, unlimited seats.

Brevo

• Annual discount

  Save 10% with yearly billing

  Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.

Vbout

• Annual discount

  Save 10% with yearly billing

  The pricing page offers a Yearly option marked "Save 10%" next to the Monthly option.